Lakshya Sangwani

See too many people justifying their lack of success by saying "I have a real brand though" First off, you don't. None of us do Secondly, how do you define a real brand? Is it through repeat purchase rate? If so, the DR demon supp brands have you beat Is it LTV? Again, DR demons have you beat Revenue? DR demons again Is it pretty images on a website? Everyone can have that with a few clicks In my mind having a real brand is simply that you are associated with something and that association sits deep in the collective conscious of the consumer market Again, none of us on here have this. I don't care how cool your brand guide is Mcdonalds has this, Coca Cola has this, Rolex has this The people I see coping about 'brand' are almost always just bad at ads and funnels and they need some way to make themselves feel better instead of just facing reality Skill issue