Building AI that closes deals for SMEs Founder · Operator · Builder
Joined October 2009
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A world-model company recently called its release the "GPT-2 moment" for world models.
What operators should do this quarter:
1. Collect real data now
2. Find your expensive reps
3. Simulate your hardest buyer
4. Watch deals, not demos
End of a 15-day series.
ALT What to do before world models reach your industry.
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Self-driving teams don't wait for a kid to run into the street. They simulate it thousands of times.
Sales teams wait for the real objection, on a real call, with a real deal on the line.
Next: rehearsing your top 10 deals against a simulated buying committee.
ALT Your next roleplay partner is a world model of your buyer.
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Sales managers don't have a coaching problem. They have a calendar problem.
The 20-minute Monday loop:
0-5: one number per rep
5-10: one skill for the week
10-15: 3 practice reps
Friday: did the number move?
Film, fix, drill, repeat. #SalesIsASport
ALT The 20-minute Monday scorecard.
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Built the same automation for 4 transport businesses:
- booking portal
- WhatsApp confirm + driver details + reminder
- Claude turns "cab tmrw 6am airport 2 bags" into a structured booking
The money isn't in the AI. It's in deleting the copy-paste step.
ALT The money isn't in the AI. It's in deleting the copy-paste step.
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A 10,000-row lead list is a liability. 3 signals are an asset:
1. New revenue leader in last 90 days
2. A job post for the role your product supports
3. 2 pricing-page visits a week
Grok + Claude agents pull them daily and write the "why now." Reps read reasons, not lists.
ALT 3 signals beat a 10,000-row lead list.
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LLMs predict the next word.
World models predict the next consequence.
Text tells you the glass breaks. A world model has to predict where the pieces land.
That's why robotaxis, robots, and soon your AI agents need one.
ALT LLMs predict the next word. World models predict the next consequence.
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"Your price is too high."
The 3-rep drill:
1. Clarify, don't defend: "Too high compared to what?"
2. Anchor to their cost of the problem, not your price
3. Trade, don't discount
3 reps x 3 buyer personas. 15 minutes. Weekly. #SalesIsASport
ALT Your price is too high: the 3-rep drill.
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Spent 9 hours building Claude Code skills instead of hiring a motion-graphics agency.
Now every FireCoach launch video is: script in, on-brand animation out, tweak in plain English, render.
The skill is the asset. The video is just output.
ALT 9 hours of Claude Code skills replaced a motion-graphics agency.
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Rivian just bought Third Dimension, a 15-person world-model startup.
Not for games. For robotaxis.
Its fleet uploads 400k+ driving sequences a day. A world model makes that data simulatable.
LLMs predict the next word. World models predict the next state of the world.
ALT Rivian just bought a world model.
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Recording sales calls isn't coaching. It's game tape.
NBA teams watch tape AND run drills. Most sales teams only watch.
Reps get better by running the hard conversation 10x before a real buyer hears it.
That's why we built FireCoach. #SalesIsASport
ALT Game tape isn't practice.
Not every automation needs an agent.
Known steps, clean input: plain workflow
Known steps, messy input: workflow + one LLM step
Unknown path: agent
Can you draw the flowchart? Then you don't need an agent.
ALT Not every automation needs an agent.
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I'm 8 drills from being certified as an SDR. By my own product.
Avg score 69. Pass mark 65. Day streak 2.
Next up: Skeptical Sam, Budget-Blocked Brian, Status Quo Steve.
Drills before games. That's how a ramp should work.
Ramping SDRs? Reply RAMP.
ALT FireCoach ramp: 8 drills from certified.
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The SDR isn't dying. The SDR team is.
Old: 5 SDRs blasting 400 emails a day.
New: 1 GTM engineer builds the system. 2 SDRs talk to the 40 accounts actually in-market.
Fewer sends. More meetings.
But automate a bad ICP and you just spam faster.
ALT Your next SDR hire might not be an SDR.
Built an AI sales coach. Then let it coach me.
Call vs Gatekeeper Grace: 69% readiness.
Win: quantified the value at 0:59.
Miss: 13% talk ratio (target 30-55%), and never asked who else decides.
Running it back tomorrow.
Ramping SDRs? Reply RAMP.
ALT FireCoach call report: Gatekeeper Grace, 69% readiness.
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Harry Kane just won the Ballon d'Or.
Years of finishing 10th, then 13th. Then 73 goals in a season.
Not luck. Reps.
Same in sales. Top closers are built through practice, not born. That's what FireCoach does.
Who's the Harry Kane on your team?
#FireCoach #BallonDor
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World models series, done. Start here:
1. LeCun, A Path Towards Autonomous Machine Intelligence (2022)
2. I-JEPA (2023)
3. V-JEPA 2 (2025)
Want to build, not just read? IIDA's JEPA track needs a lead + contributors. DM me. 10/10
ALT World models reading list and call for a JEPA track lead
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How to get involved with IIDA:
Low lift: intros, compute credits, pro-bono help
Medium: 2–3 hrs/wk as pod lead or co-author
All in: Research Lead, Program Manager, patron
Or bring a problem worth solving.
Innovation out of India, on the record.
ALT Low lift to all in: ways to get involved with IIDA
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AI agents aren't blocked by models. They're blocked by interfaces people can trust, correct and approve.
IIDA's Agentic UX track works on that layer, the adoption bottleneck nobody owns.
Builders: what's your hardest agent UX problem?
ALT Black-box agent vs legible agent with steps and an approve button
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