Interactive emails are the future… Every time you want a customer to do something like buy, subscribe, or leave a review, you have to to send them to your site. Totally normal, but all that extra friction of getting them to load the page and go through the whole thing just gives you more chances to lose them. Interactive emails kill all of that… Having an email where someone can literally add a product to their existing order in one tap is one of the greatest things I've seen in this space. This will be the future and how all of email marketing looks like. For now you can only do it on @zaymodotcom

Biggest trend I’m seeing right now across 8-9 figure subscription brands… Emails where you DON’T need to leave the email to adjust subscription… Swap products, upsell, delay subscription, etc Helped us decrease billing reminder churn 33% for an 8-figure brand the other day... Why? It keeps customers out of the portal where the cancel button is so enticing... If you are a subscription brand not using Zaymo... What are you doing? (link below)

Every email you've ever bought from made you leave to go pay. You open an email, see something you want, click a link, wait for the site to load, find the product again, add to cart, enter your info, and checkout. Most people drop off somewhere in that chain. Javvy Coffee just changed how this works. Using Zaymo, their customers can browse products, pick a flavor, adjust quantity, and add it directly to their subscription order without ever leaving the email. One click. Instant confirmation. Remove every friction point between the offer and the purchase and conversion rates jump. The checkout page is becoming optional and email is the reason why.

Killer @zaymodotcom emails we sent for this influencer brand 🚀📈

The most common reason I’ve seen people cancel had nothing to do with the product, or the price, or how they felt about the brand. It was pacing. Blades stacking up in a drawer. Hydration drops bought for a trip nobody took. Wine arriving faster than anyone drinks it. Customers just want the option to slow down, but the only button you gave them says CANCEL in your billing reminder. I figured there had to be a way to move the controls INSIDE that email and that’s when I found @zaymodotcom, which: - delays the next order - skips a shipment - changes the frequency - swaps the product One tap, no login, no redirect to a portal nobody can find (or wants to). And I got curious, so I did my own research just to see a few different case studies. Harry's had reported 17% fewer cancellations. Create Wellness went down 19% in churn. Gratsi’s churn decreased by 31%, Flamingo by 36%. And the BIGGEST outlier was Buoy with a whopping 52%. 4 of those 5 proved it with a controlled A/B against a version that just linked out to the portal instead. All of it running on @zaymodotcom, which turns the billing reminder into a live portal inside the email. Sits on top of Klaviyo, not instead of it. Pull up your own billing reminder this week and ask what a subscriber can actually DO from inside it ↓

Most subscription brands send you an email saying "your order is shipping soon" and then make you log into a completely separate portal to change anything about it. You have to find your login, reset your password, navigate three pages deep into your account settings, and then finally you can swap a product or skip a month. By that point most people just cancel. IM8 is doing something different. They're using Zaymo to embed the entire subscription management portal directly inside the email. You can pause, swap products, change your delivery frequency, all without leaving your inbox. Across 60+ brands we manage, friction in the adjustment process causes more cancellations than the product itself. Customers who just want to skip a month end up cancelling because it's easier than figuring out the portal. Remove the friction and you keep the subscriber. That's it.