Building something new @openai
San Francisco, California
Joined February 2009
- Tweets735
- Following739
- Followers831
- Likes2.2K
Very excited about this new format - more delightful UI + relevance for users and more expressive for businesses.
OpenAI introduces visual ads to ChatGPT
"This new, visual ad unit in ChatGPT is a display ad, and it’s rendered in a context that likely includes little to no commercial intent. This ties directly to the point I make in The privileged position of chatbot advertising, which is that chatbot advertising enjoys an either/or benefit. Either a conversation has a commercial locus, in which case ads can be anchored to it, or it doesn’t, in which case ads can be anchored to the conversion data that advertisers emit to platforms through their CAPI implementations or pixels."
mdm.co/openai-introduces-vis…
Thank you @eric_seufert for a thoughtful conversation.
Ads is critical to our mission: ensuring AGI benefits all of humanity - by bringing our consumer products to everyone... while keeping a high bar on our principles, trust, and creating value for users & advertisers.
On this week's episode of the @MobileDevMemo podcast, I speak to OpenAI's Asad Awan about the company's ambitions with advertising in ChatGPT.
mobiledevmemo.com/podcast-op…
💯
more APMs win!
To the extent I have derived any formula for success, it is this – imagine the world is a turn-based game, try to squeeze as many turns into any given period of time that you can, and have the discipline (see below) or infrastructure (e.g., @statsig) to learn as much as you can per turn. In my lived experience, this was the essence of Mark's rise with Facebook.
@watneyrobotics, Ryan and Sean exemplify that (as does @pranavreddy as a side note). We are very excited about them!
🫡 really excited about how this will enable @Shopify merchants to easily create highly optimized ChatGPT ads with just a few clicks.
🫡 really excited about how this will enable @Shopify merchants to easily create highly optimized ChatGPT ads with just a few clicks.
ChatGPT Ads for @Shopify is live. We are @OpenAI's first commerce partner.
OpenAI pulls straight from Shopify Catalog, so merchants' products are already there.
Merchants set their own campaigns, their own budget. Free to install, tracked right from the Shopify admin.
Consumers are asking ChatGPT what to buy. Shopify merchants are able to decide exactly how they show up.
apps.shopify.com/chatgptads
asad retweeted
Amazon brings its ad machine to ChatGPT
In December 2025, I predicted that Amazon would bring its advertisers to ChatGPT. Today, it announced such a partnership. I think this was foreseeable at that time for three reasons.
First, Amazon had already pursued a similar model with Meta and Snap, and the ChatGPT product experience is arguably even better suited to it.
Second, I viewed the affiliate model that OpenAI had implemented in ChatGPT with Instant Checkout as economically inferior to advertising at scale. I expected the company to embrace advertising, which it did shortly thereafter.
Third, these integrations create opportunities for Amazon to project its immensely valuable first-party data onto third-party surfaces. Given ChatGPT’s scale and the commercial potential of advertising in chatbots, Amazon would be remiss in not pursuing such a relationship as part of its broader investment.
mobiledevmemo.com/amazon-bri…
As always a deeply insightful post by @eric_seufert : chatbot advertising is a wholly new and separate class from search or social ads. It combines intent and personalization in novel way to create more delightful ads for users and ROI for advertisers.
The privileged position of chatbot advertising
"In effect, chatbot advertising has the potential to marry the commercial characteristics of social media display and search: it can present an ad that’s relevant to context when that context is motivated by commercial intent, and it can revert to the off-platform behavioral data it receives to serve ads that are wholly unrelated to context when a conversation isn’t commercially grounded.
What’s more: chatbots have the ability, through their conversational nature, to extract stronger signals of commercial intent when they are present."
mobiledevmemo.com/the-privil…
Long form notes on X are absolutely crushing it. Just a few months ago it was a fringe feature and now some of the most important articles authored by the top folks in respective fields are shared and (more importantly) natively discussed here.
Kudos to @nikitabier for bit by bit growing this ecosystem on X.
asad retweeted
GPT-5.6 is here.
Sol is an incredible model, and Terra/Luna provide great performance at lower price.
Great at coding, knowledge work, cybersecurity, and science with fewer tokens and at lower cost.
openai.com/index/gpt-5-6
