A Strategic Consulting & Bespoke Content Hub for the Pan-African sports market | #sportsbiz | Subscribe to our Newsletter + Podcasts
London, England
Joined September 2016
- Tweets2.5K
- Following293
- Followers671
- Likes2.4K
1/ Our Latest Newsletter went out today and this is what was covered in it:
1. ASU Intelligence
🏛️ Glasgow 2026 opens this week. Our latest read looks at the Commonwealth's SDG Impact Report: asunified.com/news/sport-dat… #CommonwealthGames
9 / 🏀 SWA Sports launches Home Court Africa, founded by Aisha Shuaibu — a new execution platform for basketball development across the continent, powered by the global diaspora.
10/ You can subscribe to our newsletter via the below link:
share-eu1.hsforms.com/191z23…
Attendance at African tournaments isn't just a marketing question.
It reflects deeper structural factors:
• Fan mobility
• Transport connectivity
• Stadium location
• Local football culture
We break down how these shaped #AFCON2025.
Full analysis
asunified.com/news/afcon-202…
AFCON attendance is often judged too simply.
But turnout at #AFCON2025 was shaped by far more than demand.
Culture.
Stadium dynamics.
Regional travel.
Host city geography.
Our latest analysis explores what really drove attendance across the tournament.
asunified.com/news/afcon-202…
This #InternationalWomensMonth, a key reminder from ASU’s conversation with leaders from CAF & UEFA:
Women’s football growth is not just about visibility.
It is about strategy, structures, coaching pathways, league development, governance and long-term investment
#sportsbiz
This is how the game grows.
The above has been taken from our conversation with the Head of Women's Football at CAF & UEFA.
You can watch the full webinar via the below:
youtube.com/watch?v=oeNF9K7S…
#womensport #womensfootball #wafcon #africansports #sportsdevelopment
1/ Africa is not one market, but it is one strategic opportunity if approached with structure.
By 2050, the continent will represent nearly 25% of the global population. The youngest demographic profile + rapid digital growth.
The question isn’t “Is there opportunity?”
It’s:
• Where is institutional readiness strongest?
• Where does policy align with infrastructure?
• Where can capital anchor long-term value?
We explore this in our latest piece:
🔗 asunified.com/news/africa-is…
#AfricanSports #SportsInvestment #PanAfrican
Kits = identity + revenue + positioning.
#AFCON2025 is a reminder that apparel is a strategic asset for federations, not just merch.
Full analysis here 👇
asunified.com/news/afcon-202…
💬 Curious to hear: how should African teams balance global brands vs local identity?
#SportsBiz
AFCON 2025 apparel isn’t just marketing.
It touches manufacturing, trade, culture & jobs.
Worth reading for anyone thinking about sport as an economic tool 👇
asunified.com/news/afcon-202…
#SportsPolicy #AFCON2025 #SportForDevelopment
Tomorrow our New ASU Newsletter.
For Governments.
For Federations.
For Institutions shaping African sport.
We break down:
• Key deals
• Broadcast shifts
• Structural signals
Clarity over noise.
Subscribe 👇
share-eu1.hsforms.com/191z23…
#AfricanSport #SportsPolicy #SportsBiz
Sports-led growth doesn’t start with mega events.
It starts with readiness.
Morocco’s model offers lessons for governments, rights holders, and institutions across Africa.
Full analysis:
asunified.com/news/why-moroc…
#sportsbiz #infrastructure #afcon2025 #yalla2023
