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A Strategic Consulting & Bespoke Content Hub for the Pan-African sports market | #sportsbiz | Subscribe to our Newsletter + Podcasts

London, England
Joined September 2016
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The waiting list for the ASU Insider Founding Circle closes at midnight. This is your moment to be part of the founding circle shaping the future of Africa's sports economy from the inside. Click here : docs.google.com/forms/d/e/1F… #ASUInsider #AfricaSports #SportsBusiness 1/8
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What was your perception of African football 10 yrs ago? 🌍⚽ Today, it’s not just seen—it’s respected. In our latest podcast, we sit with @MimosaFawaz (@BBCSport , @SkySports ) to unpack AFCON’s evolution, iconic moments & the turning point for global respect.
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Over the past 12–18 months, we listened to Africa’s sports ecosystem. What’s missing? ✅ Meaningful connection ✅ Trusted platform ✅ Strategic insight That’s why we built ASU Insider — for decision-makers using sport to drive growth & transformation. Join the waitlist:
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📸 Front and center — the pride of Africa! 🏉🔥 All 8 captains stood tall at the official #RACUG25 photoshoot, representing their nations with power, pride, and purpose 🇺🇬🇿🇼🇲🇦🇩🇿🇸🇳🇨🇮🇰🇪🇳🇦 The energy is high, the stakes are higher — let the battle for African rugby supremacy begin!
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🔥 The wait is over! The captains have spoken, the nations have arrived, and the road to Rugby World Cup 2027 begins tomorrow in Kampala! 🏉🇺🇬 From title defenders to hungry challengers, all 8 teams are locked in for glory at #RACUG25 🏆 rugbyafrique.com/captains-se…
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Launching something we’ve been working on for a very long time.
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CAF President Dr. Patrice Motsepe at the 14th CAF Extraordinary General Assembly spoke about the tremendous commercial value of the TotalEnergies Africa Cup of Nations. #CAFEGA #4YearsOfProgress #4AnnéesDeProgrès
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Dr. #PatriceMotsepe 4 Years - Transformed African Football (AFCON now top 3 Globally: 1.4 Bil. TV audiences - Turned around CAF Finances - Delivered record Revenues at AFCON - Invested USD 10 million his own 💰 in Schools - Increased CAF Prize Monies - More money 4 Football Dev
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The 14th CAF Extraordinary General Assembly is in session, a big day where African football’s Progress takes center stage. CAF President Dr Patrice Motsepe and @FIFAcom President Gianni Infantino made their way to the venue early on. #CAFEGA #4YearsOfProgress #4AnnéesDeProgrès
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“Honored to witness the opening of the FIA Annual General Assembly by H.E. President Paul Kagame. A visionary leader driving sustainable mobility and innovation in Africa. Inspiring discussions ahead for the future of motorsport and mobility. #FIAGA #SustainableMobility #Rwanda”
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𝐀𝐟𝐫𝐞𝐱𝐢𝐦𝐛𝐚𝐧𝐤 𝐄𝐧𝐭𝐞𝐫𝐬 €𝟐𝟒𝟓𝐌 𝐃𝐞𝐚𝐥 𝐰𝐢𝐭𝐡 𝐍𝐖𝐓𝐕 𝐟𝐨𝐫 𝐀𝐟𝐫𝐢𝐜𝐚𝐧 𝐒𝐩𝐨𝐫𝐭𝐬 𝐁𝐫𝐨𝐚𝐝𝐜𝐚𝐬𝐭 𝐑𝐢𝐠𝐡𝐭𝐬 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧. Afreximbank has signed a EUR 245-million facility with New World TV (NWTV) to fund the acquisition of major sports broadcast rights in Africa, including FIFA, UEFA, CAF, French Ligue, and Spanish La Liga. This deal signed during #CANEXWKND2024, under Afreximbank’s CANEX Financing Programme, will empower African media, boost local content, and create jobs, marking a shift in control of African sports broadcasting to African hands. ---------------- La Banque Africaine d’Import-Export (Afreximbank) a annoncé la signature d’une facilité globale de 245 millions d’euros avec la chaîne New World Television (NWTV). ➡️ [EN] afreximbank.com/afreximbank-… [FR] afreximbank.com/fr/afreximba… #Afreximbank #NWTV #AfricanSports #CreativeEconomy
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“If we manage to be unified. We will manage to succeed” Words from the amazing @kenny_jeanmarie from the 2023 @ASUnified Connex Summit. It was great to hear Kenny mention that because this is at the core of what we do and why we do it. #sportsbiz #africasports
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Today, NBA Africa, BAL and the global basketball community mourn the passing of NBA legend and African icon Dikembe Mutombo. As we remember his contributions and his character, we honor a true pioneer who exemplified greatness both on the court and in service to others.
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CAF welcomes Azam Media – our partners for Africa’s premium football competitions: #TotalEnergiesCAFCL 2024/25, TotalEnergiesCAFCC 2024/25, #CAFWCL 2024 and #TotalEnergiesCAFSC 2025. We are excited to have @azamtvtz on board.
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