Join us as we explore the hot-button issues affecting the business of TV #advertising! Join us for our Spring event on March 25, 2019 in NYC. #AdvancedTVAds
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Joined February 2016
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Thank you to everyone who joined us for #AdvancedAds today! We hope you found the panels and keynotes to be informative & inspiring! We’ll see you in the Fall during #NYCTVWK
Our final panel of #AdvancedAds includes Alberto Corral @UNTUCKit Jo Kinsella @tvsquared John Hoctor @DataPlusMath Dave Morgan @Simulmedia George Musi @blue449 & Marybeth Strobel @TurnerIgnite
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“TV has the reach, the engagement, and the content. It works if we work and harmonize addressability. That’s what @NCCMedia is working towards pursuing.” - @bobivins on addressable advertising at the @Advanced_Adv Summit. @bcbeat @MultiNews #AdvancedAds
We have a full house this afternoon listening to a riveting panel on Addressable Advertising. Thanks to Paul Alfieri @CadentTV Maureen Bosetti @InitiativeWW Jason Brown @Xandr76 Bob Ivins @NCCMedia Jennifer Koester @Google & Jim Wilson @PremionMedia for joining us. #AdvancedAds
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Are you at the @Advanced_Adv Spring Summit in NYC today? Let us know if you would like to connect! #AdvancedAds
advancedadvertisingsummit.co…
Sean Cunningham @VideoAdBureau and Jason Brown @Xandr76 giving never-before-seen insight from a case study - “Address for Success - How Addressable TV Delivers Full Funnel Outcomes.” All at #AdvancedAds
“Our job is to create a seamless viewing experience for our customers.” Julie Sterling @Google
“It’s a seller’s market but things change very quickly around here. Anything can change in a minute. I’m excited for what this could mean for us.” -Rita Ferro @WaltDisneyComp #AdvancedAds
The afternoon keynote includes two prominent women: Rita Ferro @WaltDisneyComp and Julie Sterling @Google. #AdvancedAds
Rick Beispel, SVP of Sales and Strategy at @CadentTV discusses the 5 Addressable TV Advertising Myths & Truths.
The second panel of the day: “Putting it Together” Great conversation led by Denise Colella @NBCUniversal Jodie McAfee @inscapetv Jay Prasad @Video_Amp Chris Pizzurro @Canoe Jonathan Steuer @Omnicom Julian Zilberbrand @Viacom
We’ve got a great panel discussing “The Big Picture.” Thanks to Dan Riess @WarnerMediaGrp Mike Mayer @NBCUniversal Brendan Condon @comcast David Villano @Imagine_Comms for joining us!
Irwin Gotlieb, Senior Advisor of @WPP, kicks off Advanced Advertising today as our first keynote speaker.
Thank you for attending the Advanced Advertising Summit! Learn more about the upcoming Advanced Advertising Fall 2018 event, part of @NYCTVWK: bit.ly/2qeDAPG #AdvancedTVAds #NYCTVWK
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At @Advanced_Adv Summit, experts discussed a range of data, measurement and industry initiatives that highlighted the frenetic and changing landscape for marketers and media. Here’s what you need to know: ow.ly/yryK30jnlSo
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It’s incumbent on us to create a good consumer experience and address frequency capping across networks. -Jim Wilson at the @Advanced_Adv Summit talking OTT, VOD & Non-Linear TV Advertising #AdvancedTVAds
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When companies are looking for surges in sales, "TV works like a light switch"-VAB CEO Sean Cunningham at yesterday's #AdvancedTVAds conference @Advanced_Adv bit.ly/2ujX6yo
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Amen! "Stop talking about GRPs vs impressions. A GRP is just an impression expressed a different way" Adam Gerber, Essence #AdvancedTVAds
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"Start with the outcome. Are you trying to achieve brand awareness, site conversions, or sales? Starting here will change the idea of what premium video can do for marketers." Heard at #AdvancedTVAds
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Handmaid's Tale will have "some very serious sponsors" for S2 -- @prnaylor at #AdvancedTVAds