GM 😎
I’m Youssef.
38 years old.
French 🇫🇷 Moroccan 🇲🇦
Based in Paris.
I love travelling ✈️ and eating 🍴
Looking to connect with founders, startups, brands, and anyone looking to build a brand, acquire, or invest in domain names.
Follow, like & share, let’s get this in front of as many people as possible. 🚀
GM 😎
Congrats to Lumis! 🎉
We’re happy to see everyone winning and contributing to the growth of this market. The more it flourishes, the better for all of us!
From $0 to $100 Million. In 2026 ALONE.
Deal by deal.
And we got here at the start of October... so this one is HUGE for us!
Really proud of the team, the clients, and everyone else who made this possible. Without you, we would not be standing here today. And the year’s not over.
Onward!
#Lumis
What makes what’s coming truly complex isn’t the fact that robots, humanoids, or whatever comes next might replace us.
That’s the obvious fear. But it’s not the one that worries me the most.
What scares me more is that, little by little, we might start speaking their language.
We’ll adapt our thoughts to what machines can process, simplify our ideas into what algorithms can understand, and reshape our behavior around what technology rewards.
At first, we’ll use machines to become more efficient. Then we’ll start thinking like them to become more productive. And eventually, we might forget that efficiency was supposed to serve us, not the other way around.
The real danger might not be that machines become more human, but that humans gradually become more machine-like.
Because being human has never been just about solving problems, producing results, or optimizing time. It’s also about contradiction, intuition, imagination, imperfection, and the ability to do something that makes absolutely no sense on paper but means everything in life.
Technology will inevitably change what we do. The deeper question is whether it will also change how we think, what we value, and ultimately, who we become.
The real question isn’t whether we’ll be able to live alongside machines. It’s whether we’ll still remember how to be human when speaking their language becomes second nature.
GM 😎
I’ve received many invitations from the US, Europe, and even Africa to attend domain industry forums and conferences.
I’ve turned them all down so far, and I hope nobody takes it personally, especially those who took the time to invite me.
I’ve already done Spaces Live, training sessions, and 1-on-1 consulting. Those who know me know I can talk about domains for hours without preparation or effort. That’s never been the problem.
My priorities have simply changed.
Between the ages of 20 and 30, I travelled to more than 70 countries across 5 continents work work work .. only work.
Then I had my second child at 31, resigned, and spent 3 years taking care of him.
That experience changed my life.
When I returned to work, I made a pact with myself: for the next 15 years, my children would have their dad fully present in their lives.
I believe a father's presence matters enormously for a child's mental health, confidence, and development.
And let's be honest, I'm doing this for myself, too.
I don't want to reach the last days of my life looking back with regret, like so many dads who tell me they weren't there enough when their children were growing up.
I'll be 45 when those 15 years are over. I'll have more freedom to travel again, attend conferences, meet friends, and enjoy the domain industry in person again.
But those 15 years with my kids? Nobody can give them back to me.
Business opportunities will always come around. Conferences will happen every year. But childhood only happens once.
So choose wisely. Be ambitious, build your business, chase your dreams, but don't forget why you're doing it all in the first place.
Have a great Sunday, everyone! ❤️
And yes… it's Sunday Wholesale Day! 😎
Buy your kids' future home. 👇
🏠 BitcoinHome.com — $4,999
spaceship.com/s/buy/bitcoinh…
💡 Sunday Wholesale Day 💡
BitcoinHome.com 🟠
Two powerful keywords. One .com.
💰 $4,999
🔗 spaceship.com/s/buy/bitcoinh…
Drop your wholesale domains below 👇
Like ❤️ Share 🔁 Let’s liquidate some domains! 💸
💡 Sunday Wholesale Day 💡
BitcoinHome.com 🟠
Two powerful keywords. One .com.
💰 $4,999
🔗 spaceship.com/s/buy/bitcoinh…
Drop your wholesale domains below 👇
Like ❤️ Share 🔁 Let’s liquidate some domains! 💸
One outbound. One trademark complaint. One potentially expensive mistake.
Not every domain outbound creates trademark liability. Offering a domain for sale is not inherently unlawful, but targeting a trademark owner in bad faith to profit from their mark can create serious legal risks.
The distinction matters. Your intent, how you acquired the domain, and how you approach the buyer can all play a role.
Due diligence is part of the game.
Check the first comment to learn how to reduce trademark risks in your outbound strategy.
👇
💡 Today’s Domaining Tip 💡
What Is a REAL Upgrade (and what is not)
One of the biggest mistakes in outbound is pitching domains that are not true upgrades.
If you understand this concept, you’ll stop wasting time sending emails that get 0 replies.
Let’s break it down clearly 👇
⸻
✅ What Is a TRUE Upgrade?
An upgrade makes the brand:
•Shorter
•Cleaner
•More authoritative
•More premium
•More intuitive for users
If the company upgrades, their brand position clearly improves.
⸻
1️⃣ Removing Extra Words = Upgrade
Getalphanow .com → getalpha .com → alpha .com
Each step:
•Shorter
•More brandable
•More powerful
Another example:
•BestCryptoApp .com → CryptoApp .com → Crypto .com
Clear ladder of improvement.
⸻
2️⃣ Singular / Cleaner Core = Often Upgrade
Example:
•Homes .com → Home .com
Even though plurals can perform well, the pure root word is usually more premium.
Another example:
•Cars .com → Car .com
Shorter core = stronger brand asset.
⸻
3️⃣ Any SLD.tld → SLD .com (Massive Upgrade)
This is the strongest and easiest upgrade logic.
Examples:
•Notion .so → Notion .com
•Myhome .co → Myhome .com
•Mindmesh .net → Mindmesh .com
Moving to .com:
•Increases authority
•Reduces traffic leakage
•Builds trust
•Improves memorability
For funded startups, this is often the ultimate brand move.
⸻
4️⃣ Removing Hyphens or Awkward Structure
•Best-Discount .com → BestDiscount .com
•My-Systems .net → MySystems .com
Cleaner structure = stronger brand perception.
⸻
5️⃣ When “My” or Generic Prefix Is Weak
If “my” is not part of the brand identity, removing it is usually an upgrade:
•MySystem .com → System .com
•MyHealthApp .com → HealthApp .com
But be careful:
If “My” IS the brand (like MyFitnessPal), then it’s not removable.
⸻
❌ What Is NOT an Upgrade?
This is where most domainers fail.
Just because a domain is available doesn’t mean it’s an upgrade.
⸻
1️⃣ Same Meaning, Different Structure = Competitive Advantage (Not Upgrade)
Example:
•bitcoin .now
•bitcoinnow .com
This is NOT a clear upgrade.
It’s just:
•A defensive asset
•A competitive alternative
Same with:
•uber .taxi
•ubertaxi .com
Not an upgrade. Just a parallel brand version.
⸻
2️⃣ Longer Version of a Brand
•Mywatch .com → premiumwatch .com
That’s not an upgrade.
That’s a downgrade.
⸻
3️⃣ Adding Words That Don’t Improve Authority
•TeslaCarShop .com → TeslaShopNow .com
Neither improves the core brand.
Upgrade must improve brand power, not just change structure.
⸻
4️⃣ Switching Two Keywords With No Meaning Improvement
If you just flip or rearrange two words but the meaning does not improve, it is NOT an upgrade.
Example:
CryptoLoans .com → LoansCrypto .com
Unless one version is clearly more natural and brandable, it’s just a variation not an upgrade.
⸻
🛡 What Is what I call a Competitive / Concurrent Advantage (CCA)?
This is NOT an upgrade.
This is a strategic asset.
It does not replace their brand.
It strengthens their position.
Example 👇
If a company owns:
Kraken .com
You cannot upgrade them.
But you can sell them:
BTCPayment .com
BTCPayments .com
Why?
Because:
•They can redirect it
•Capture transactional traffic
•Block competitors
•Strengthen SEO positioning
•Own high-intent keywords
That is a Competitive Advantage Asset (CAA/CCA).
It adds strategic value, not brand elevation.
⸻
🧠 The Golden Rule
Ask yourself:
“If they switch to this domain, does their brand instantly become stronger?”
If YES → it’s an upgrade.
If NO → don’t waste time outbounding.
⸻
🚀 Why This Matters
Real upgrades:
•Get replies
•Get calls
•Get serious offers
Fake upgrades:
•Get ignored
•Hurt your credibility
•Waste months of effort
⚠️🚨 Share this before it’s too late.
AI is replacing jobs…
Digital assets are replacing salaries.
FuseAI․com has been acquired!
The AI sales platform for outbound and revenue teams just locked in the matching .com. Congrats to @fuseaidotcom and everyone on the deal.
We're happy to have helped. Adam coming in hot!
#Lumis #FairMarketPrices
💡 Today’s Domaining Tip💡
40 domains won’t magically make you money.
Let’s assume a 1% annual STR for a lower-quality portfolio.
40 domains × 1% = 0.4 expected sales per year.
That’s not even one expected sale a year. Zero sales in a given year is completely possible.
And remember: STR varies massively with domain quality, pricing and exposure.
Stop relying exclusively on inbound.
Stop complaining about sales. Start outbounding.
Don’t just wait for buyers to find you. Go find your buyers.
GM 😎
I run a business that makes me more money than domaining ever did. I also work in big corporations with great salary.
But nothing beats the feeling of starting an outbound.
I feel small. I feel incapable. I feel like I’m not good enough.
And you know what? That feeling motivates me.
Because every time I feel that way, I know I’m challenging myself to grow.
Nobody grows in their comfort zone. Everything you want is on the other side of the things that scare you.
So start outbounding. Feel small. Feel uncomfortable. Do it anyway.
Feel small to go BIG. 🚀














