Following thought leaders in the real-time advertising and programmatic media ecosystem.
NYC, LA, and SF
Joined January 2013
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"RTB is like food from a college fridge: cheap, rotten, & intoxicating. But if you sort through it, there's some good stuff."-@mikezeman2377
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All Things RTB retweeted
Why Ad Tech Is More Complicated Than Wall Street gtnr.it/1vpRYBr Data points much more "expressive" cc @thetradedeskinc @metamarkets
All Things RTB retweeted
Millennial Media Wil Buy Mobile Ad Exchange Nexage For $108M adexchanger.com/mobile/mille… by @zachrodgers
"The vast majority of ad exchanges say they are fighting fraud, but in reality most are just paying lip service." - Drew Bradstock #progio
"People often compare RTB exchanges to equities markets, but commodities markets are the better analog." - @jefftgreen of @TheTradeDeskInc
Global RTB spending to exceed $20B by 2017 (via @TheEconomist's Special Report economist.com/news/special-r…)
Overheard at #dmexco: "90% of the companies here think they are platforms, but are actually point solutions."
We are all innumerate, which is why we love visualizations. And programmatic may need it most, says @johnbattelle battellemedia.com/archives/2…
"High-margin ad networks" of the public markets want to rebrand as software firms, with software multiples: blogs.wsj.com/cmo/2014/09/02…
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The Six Hours Between Programmatic and Real Time mediapost.com/publications/a… by @tedsensei (via @MediaCrossing_)
What deal id is and why it matters for RTB (via @bmorrissey) digiday.com/platforms/wtf-de…
YouTube's triple-digit revenue growth over last three years is a bullish bellwether for programmatic video.
Data's dirty secret and the most important acronym in ad:tech. adexchanger.com/data-driven-…
Audience segments are the sausage of ad-tech: highly processed, and no one knows what's truly inside.
Ad-Tech Valuation: Color by Numbers, via @tkawaja recode.net/2014/01/20/ad-tec… "programmatic ad spend is growing at a 75 percent CAGR."
“Tracking is a dirty word... We’re observing your behaviors and connecting your profile to mobile devices." mobile.nytimes.com/2013/10/0…
Exhibit A for an industry in need of standards. Adweek: "Adtech." Ad Age: "Ad-Tech." AdExchanger: "Ad Tech." Financial Times: "Ad tech."