All Things RTB (@AllThingsRTB) profile picture

All Things RTB

@AllThingsRTB

Following thought leaders in the real-time advertising and programmatic media ecosystem.

 NYC, LA, and SF
Joined January 2013
  • Tweets91
  • Following117
  • Followers1.1K
6Media
Photo by All Things RTB (@AllThingsRTB)Photo by All Things RTB (@AllThingsRTB)Photo by All Things RTB (@AllThingsRTB)
Why Ad Tech Is More Complicated Than Wall Street gtnr.it/1vpRYBr Data points much more "expressive" cc @thetradedeskinc @metamarkets
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AdExchanger (@adexchanger) profile picture
AdExchanger@adexchanger23 Sep 2014
Millennial Media Wil Buy Mobile Ad Exchange Nexage For $108M adexchanger.com/mobile/mille… by @zachrodgers
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Tod Sacerdoti (@tod) profile picture
Tod Sacerdoti
@tod10 Apr 2013
Finally got some AdTech gossip ... @triggit is being acquired by @threadless to scale red T-shirts globally
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Agenda Revealed For AdExchanger's Programmatic I/O, April 8 In SF dlvr.it/32Lnty #adexchange #rtb
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Jason (@jasonwstein) profile picture
Jason
@jasonwstein24 Feb 2013
Nielsen's ratings for 114M homes are based on 22,000 families. They've been doing since 1950. And the entire TV business is based on it. – at New York, NY
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Drawbridge Raises $14 Million VC Investment for Cross-Device Ad Tracking adage.com/u/tmnbta
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All Things RTB retweeted
Amit Avner (@AmitAvner) profile picture
Amit Avner
@AmitAvner5 Feb 2013
Bluefin's acquisition proves that selling tangible results is more important than selling data. Data is not easily transitioned to results.
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Why Kellogg Buys Most Ads Via Machines | Digiday digiday.com/brands/why-kello… via @digiday
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All Things RTB retweeted
John Battelle (@johnbattelle) profile picture
John Battelle
@johnbattelle26 Jan 2013
It’s Time To Call Out Fraud In The Adtech Ecosystem battellemedia.com/archives/2… via @johnbattelle
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Ad Age (@adage) profile picture
Ad Age@adage22 Jan 2013
Why Advertising through RTB Needs a New Buying Model adage.com/u/wzBD3a
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