Anna Ho (@AnnaHo121) profile picture

Anna Ho

@AnnaHo121

Doctor of Philosophy in Marketing at Macquarie University

 Sydney, New South Wales
scholar.google.com/citations?user=KKTN-uYAAAAJ&hl=en&oi=ao
Joined February 2026
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Photo by Anna Ho (@AnnaHo121)Photo by Anna Ho (@AnnaHo121)
From sportswear to beauty, brands love telling women they’re empowered 💪 The problem? Women can spot performative messaging a mile away. Our new research outlines 6 make-or-break factors for gender-equality advertising👇🏼 lighthouse.mq.edu.au/article… @Macquarie_Uni #retail #Gender

Prove it or lose her: The new rules for advertising to women

New research by Macquarie University reveals six make-or-break factors that determine whether gender-equality advertising targeted at women builds loyalty or triggers backlash.

lighthouse.mq.edu.au
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Great time presenting my research on #femvertising at AMA Winter conference in Culture, Consumption and Markets track ☺️ 💡More insights from my recent publication in @JofBusResearch (doi.org/10.1016/j.jbus…) #ConsumerBehaviour #WomenEmpowerment #Advertising #Retail
Image from Anna Ho (@AnnaHo121)
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👉 I’m excited to share my first publication in @JofBusResearch 🔗 Read the full article here (𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀): doi.org/10.1016/j.jbusres.20… #GenderEquality #ConsumerBehaviour #Marketing #Advertising #ScaleDevelopment #WomenEmpowerment #Retail
Image from Anna Ho (@AnnaHo121)
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@Empower_Women
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#WomenEmpowerment
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Anna Ho retweeted
Syed Rahman (@smr856) profile picture
Syed Rahman
@smr856Feb 12
New publication - Perceived femvertising: Measurement and implications for brand performance. Read the full article here doi.org/10.1016/j.jbusres.20…
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