MQU Professor - Consumer Psychology & Marketing research | Stanford Uni Top 2% marketing researcher | Media Commentator | Consultant | Solo-Mum | Views my own
Macquarie University Australia
Joined February 2020
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Healthcare AI @ @Macquarie_Uni Research Day yesterday! 🙌🏻
@smr856 presented new research on customer acceptance of artificial intelligence (CAAI) in #retail
Open to collaborations to apply this to patient-facing healthcare as CAAI-Health.
doi.org/10.1016/j.jretai.202…
#Health #AI
🥊 Can Big W turn itself around and continue to battle against Kmart? 🥊
My comments for @smh ⬇️
“Kmart doesn’t just sell homewares and clothing. It sells a value consciousness, identity and a cultural moment.”
@Macquarie_Uni #retail smh.com.au/business/companie…
🛍️ Is the Department store dead? 🛍️
David Jones is battling for survival.
📉 $95.5m pre-tax loss
My comments for @bengrahamjourno news.com.au ⬇️
Department stores face “retreating relevancy and an identity crisis”.
@Macquarie_Uni #retail
🛍️ Is the Department store dead? 🛍️
David Jones is battling for survival.
📉 $95.5m pre-tax loss
My comments for @bengrahamjourno news.com.au ⬇️
Department stores face “retreating relevancy and an identity crisis”.
@Macquarie_Uni #retail
news.com.au/finance/business…
Professor Jana Bowden retweeted
New article published in the Journal of Retailing doi.org/10.1016/j.jretai.202…
Did a spot of shopping to nab some deals at Birkenhead Point over the weekend as Cue and Veronika Maine clear their stock.
Hopefully I love this dress when I give it a run because I bought two of them they were such a bargain 😂
🛍️ What happened to Cue? 🛍️
Cue was once the IT-girl brand for the modern corporate Australian woman.
⚠️ But…Cue didn’t just face a changing fashion market. It faced a changing woman…
My comments @newscomauHQ ⬇️
🛍️ What happened to Cue? 🛍️
Cue was once the IT-girl brand for the modern corporate Australian woman.
⚠️ But…Cue didn’t just face a changing fashion market. It faced a changing woman…
My comments @newscomauHQ
news.com.au/finance/business…
@Macquarie_Uni #retail #cue
🛍️ Is David Jones caught between luxury and everyday?
Consumers want #retail that is memorable AND value-aware.
What is the department store trying to be?
Luxury? Generalist? Experience-led?
The real battle is for relevance + identity.
news.com.au/finance/business… @Macquarie_Uni
Today’s consumers are seeking convenience at the supermarket.
Why?
📈 71% of families with kids are dual-income + busy!
📈 16% are one parent families and 77% of these are single mums …🙋🏻♀️ including me!
My comments @Channel9👇🏼
nine.com.au/lifestyle/food/c… #retail @Macquarie_Uni
🛍️ Anyone bought a Bunnings Bluey Gnome lately? 🛍️
My comments @YahooNewsAU ⬇️
🧠 Consumer behaviour isn’t simply about buying what we need.
FOMO isn’t just about missing out on a product. It’s about missing out socially.
#retail @Macquarie_Uni
au.news.yahoo.com/bunnings-1…
🛍️ Why do we LOVE viral products?
It’s not just the product.
It’s the game.
👀 Discovery
📱 Social amplification
🔥 Social proof
📉 Scarcity
😰 FOMO
🏃 The race to get one
My comments @YahooNewsAU au.news.yahoo.com/aldi-kitch…
@Macquarie_Uni #aldi #retail #supermarkets
This shouldn’t be an argument about how long students are on screens at school each day.
It should be about how they are using that technology.
Educational technology doesn’t inherently undermine learning.
Its value depends on what students do with that technology. #auspol
Woolworths has been accused of raising prices during a ‘price freeze’ campaign.
Consumers understand costs rise. They don’t accept being played.
Value matters, but so does trust & transparency.
My comments @GuardianAus ⬇️
theguardian.com/business/202…
#wow #retail @Macquarie_Uni
Nike is being dropped from the US top 100 👟
Shares down 76% since Nov 2021.
My comments @newscomauHQ 👇🏼
“The problem now is preference. Loyal customers incorporate the brand into who they are – their DNA – and Nike has lost that,” she said.
@Macquarie_Uni #retail #Nike
The world’s most recognisable sportswear brand copped a humiliating new low for the business. Full story: bit.ly/4qZcj0t
Nike is being dropped from the US top 100 as its market value plunges 👟
US$230B wiped from its peak. Shares down 76% since Nov 2021.
Nike has lost its place in consumers’ choice set.
My comments @newscomauHQ 👇
#Nike #Retail @Macquarie_Uni
news.com.au/finance/business…
🍕 Pizza Hut is back - but is it?
250 restaurants transformed by year-end.
But food quality + slick digital ordering are table stakes.
For younger consumers the real question is- what’s new?
My comments @newscomauHQ
@Macquarie_Uni #pizzahut #retail
news.com.au/finance/business…
The global resale of fashion alone is projected to be worth $444 billion ($US317b) by 2027.
#Savers has had some backlash today but have to say my Hawaii Savers experience was amazing for the sheer stock and savings - one happy thrifter here! ♻️
abc.net.au/news/2026-09-03/s… #retail
We all remember the bustling hive that was Pizza Hut in the 1990’s 🍕
Fast-forward to 2026 and Pizza Hut is back with a modern twist on its classic dining launching a 75 store rebrand this week.
My comments for @joabi @Channel9
@Macquarie_Uni #retail
nine.com.au/lifestyle/food/p…
🚨 Ooshies didn’t just win Woolworths customers, they changed where they shop.
Data shows 64% of parents changed their shopping behaviour - spending more, + shopping more.
My comments for @bengrahamjourno @newscomauHQ
news.com.au/finance/business… @Macquarie_Uni #supermarkets #wow