MQU Professor - Consumer Psychology & Marketing research | Stanford Uni Top 2% marketing researcher | Media Commentator | Consultant | Solo-Mum | Views my own
Macquarie University Australia
Joined February 2020
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Professor Jana Bowden retweeted
New article published in the Journal of Retailing doi.org/10.1016/j.jretai.202…
Professor Jana Bowden retweeted
Aussies have had their say on which brands are best when it comes to health, car and pet insurance as well as superannuation. With premiums a hit to household budgets, 7NEWS can reveal those given the tick of approval. @jacquelinrobson
Professor Jana Bowden retweeted
From big banks and retailers, to supermarkets and social media giants, Australians have delivered their verdict on the brands they trust, and the ones they don't. @Georgia3Holland
Professor Jana Bowden retweeted
💡 Strong relationships create transactions.
But transactions don't necessarily create relationships.
The brands that win aren't just selling products—they're creating meaningful sociological connections to who people are and who they want to become.
@whartonknows @Wharton
That's where loyalty lives.
That's where value is created.
And ultimately, that's where sales come from. 🚀
#Branding #Marketing #IdentityLoyalty #ConsumerPsychology #BrandStrategy #BusinessGrowth #CustomerLoyalty #Leadership #Sales #MarketingTips
Professor Jana Bowden retweeted
Some petrol stations in metropolitan areas have begun limiting how many litres customers can pump, as supply strains once confined to regional Australia spread into major cities despite assurances fuel inventory remains adequate.
On Sydney’s Northern Beaches, a Shell-branded Viva service station informed customers they could not buy more than 50 litres per vehicle due to supply restrictions, with the filling of jerry cans or external tanks banned. bit.ly/4bBbcOM
Professor Jana Bowden retweeted
One Bunnings product is flying off the shelves after conflict in the Middle East sent fuel prices soaring.
skynews.com.au/australia-new…
Professor Jana Bowden retweeted
An expert claims we’re drastically underestimating what could be about to happen as the risk surrounding petrol supplies “increases exponentially”. Full story: bit.ly/4ul08fO
Professor Jana Bowden retweeted
Petrol pumps are being switched off in several parts of the country.
Fuel deliveries are also being cut off to independent distributors.
Industry insider Danny Kreutzer says, “I’ve never seen as bad as what it is.”
MORE: brnw.ch/21x0z5V
Professor Jana Bowden retweeted
Weekly quiz: How did this baby monkey break the internet's heart? bbc.in/4rEZEPS
RT @GarrawayGrant: We believe #consumers also want:
1. honesty from Supermarket Boards,
2. genuine disclosure on price movements,
3. meani…
This quoted post is unavailable.
Professor Jana Bowden retweeted
👉 I’m excited to share my first publication in @JofBusResearch
🔗 Read the full article here (𝗢𝗽𝗲𝗻 𝗔𝗰𝗰𝗲𝘀𝘀): doi.org/10.1016/j.jbusres.20…
#GenderEquality
#ConsumerBehaviour
#Marketing #Advertising #ScaleDevelopment
#WomenEmpowerment
#Retail
Professor Jana Bowden retweeted
In the "things that make you go hmmm" category: the ACCC supermarket report identifies a pattern of cyclical specials, in which the two majors alternate their prices like a competitive seesaw. Full report: accc.gov.au/media-release/ac… #auspol
Professor Jana Bowden retweeted
New publication- our results demonstrate that customers assess their Metaverse Customer Experience (MVCX) based on 10 specific attributes which can be measured via a practical, easy to administer short scale.
doi.org/10.1016/j.jretconser…
Professor Jana Bowden retweeted
🚨NEW RESEARCH🚨: 'Metaverse platform attributes and customer experience measurement’ coauthored with @smr856 @ProfConsumers 🔬Read about our framework here: sciencedirect.com/science/ar…
@Uni_Newcastle #Metaverse #consumerbehaviour #marketing #CX #branding
Professor Jana Bowden retweeted
July 2024 student visa data is out - first month of the visa application being $1600 rather than $710. Offshore applications down 45% on July 2023 but similar to pre-COVID number. data.gov.au/dataset/ds-dga-3…
Professor Jana Bowden retweeted
Australia's 18-month retail #recession exposed in "horror show" report via @SmartCompany with no relief in sight
@Deloitte Access Economics shows real #retail spending has fallen in 6 of the last 7 quarters
Why no rate cuts @RBAInfo?
tinyurl.com/2nnzsxmf
Professor Jana Bowden retweeted
The latest retail sales figures are out, showing many Australians splurged at the mid year sales beyond almost all expectations. 7NEWS.com.au @Andrew_Denney #7NEWS
Professor Jana Bowden retweeted
Supermarkets give us plenty of incentives to join loyalty programs, but there are downsides you might not be aware of. Read more: bit.ly/44yEDeU
Professor Jana Bowden retweeted
Australian retail sales in March remain subdued despite an early Easter, only rising 0.8 per cent year over year to $35.6 billion.
#InsideRetail #Retail #retailnews #sales #rise
insideretail.com.au/business…
Professor Jana Bowden retweeted
ARA CEO @paulzahra_1 joined @RoyMorganAus CEO Michele Levine on stage this morning at Roy Morgan HQ, discussing the state of the Australian retail industry, how the research findings will shape the rest of 2024, as well as a glimpse into what the future of retail holds.
