The University of Southern California (USC) is introducing a new MBA course titled “The Business of Beyoncé” at its Marshall School of Business, beginning in January 2027. The course will examine the business strategies behind Beyoncé’s career, from her early years in Destiny’s Child to building a global entertainment and business empire. Students will study brand development, creative ownership, industry power, business partnerships, reputation management, technological innovation and Beyoncé’s expansion into film, fashion, philanthropy and entrepreneurship. The course will meet every Monday, using Beyoncé’s career as a case study in entertainment business strategy. cosmetics.einnews.com/pr_new…