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Proudly independent since 2012. Our clients are in India, Singapore, Malaysia, Indonesia, Philippines, USA and UAE. Truly global.

Gurgaon, India
Joined May 2012
Photo by BITM (@Banginthemiddle)Photo by BITM (@Banginthemiddle)Photo by BITM (@Banginthemiddle)Photo by BITM (@Banginthemiddle)Photo by BITM (@Banginthemiddle)Photo by BITM (@Banginthemiddle)Photo by BITM (@Banginthemiddle)Photo by BITM (@Banginthemiddle)Photo by BITM (@Banginthemiddle)Photo by BITM (@Banginthemiddle)
This is a simple announcement, @patsuthan is now in Hall of Fame of Ad Club Trivandrum. Oh, wait. THIS IS MASSIVE. Congrats @Banginthemiddle
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The end of relationship-led pitches? Consulting firms tighten grip on media reviews. TVS, Raymond, L'Oréal and Godrej Consumer among companies that are tapping consulting firms. Read the full story by Imran Fazal - exchange4media.com/advertisi… #ShashiSinha, #OmnicomMediaIndia | #SandeepGoyal, @RediffusionIN | #NareshGupta, @Banginthemiddle | #RahulVengalil, @tgthr #e4m #MediaAgencies #AdvertisingIndustry #MediaPitch #ConsultingFirms #AgencyBusiness If it’s trending in marketing, it’s here - follow us on Instagram: instagram.com/exchange4media…
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The end of relationship-led pitches? Consulting firms tighten grip on media reviews. TVS, Raymond, L'Oréal and Godrej Consumer among companies that are tapping consulting firms. Read the full story by Imran Fazal - exchange4media.com/advertisi… #ShashiSinha, #OmnicomMediaIndia | #SandeepGoyal, @RediffusionIN | #NareshGupta, @Banginthemiddle | #RahulVengalil, @tgthr #e4m #MediaAgencies #AdvertisingIndustry #MediaPitch #ConsultingFirms #AgencyBusiness If it’s trending in marketing, it’s here - follow us on Instagram: instagram.com/exchange4media…
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As the industry body lowers membership barriers for smaller and digital-first agencies, the debate is no longer just about access, but about representation, protection, and whether the institution can evolve fast enough for the ecosystem it now wants to include. By @Kashmeerawrites Read More - storyboard18.com/how-it-work… @patsuthan | @rameshnarayan | RK Swamy | @dgtlronin - tgthr. | Amyn Ghadiali - @GOZOOP | @ambimgp | #inclusivity #advertising #adagency
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As Omnicom retires iconic global agency brands and announces 4,000 job cuts post its $13bn IPG acquisition, India’s advertising ecosystem confronts its most disruptive reset in decades: shaking foundation brands, triggering leadership realignments, and exposing a seismic shift from creative craft to media-and-AI dominance. @_SandeepGoyal_ - @RediffusionIN | @Banginthemiddle | @ashishbhasin1 By @akankshan_ storyboard18.com/advertising… #Omnicom #IPG #Advertising #AgencyNews #AdvertisingNews
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This Diwali, AI became the new creative spark for marketers. Campaigns went beyond lights and laughter to deliver data-driven, deeply personal experiences. Read more on - impactonnet.com/impact-stori… @vdo_ai @Banginthemiddle @FixdermaI #AIDiwali #SmartStorytelling #MarketingInnovation
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I was on that flight. The pilot said weather radar issues, and diverted to Chennai. Why didn’t we land in BLR? We were right there. Why did we circle over the Bay of Bengal for an hour - felt like dumping fuel. We did abort landing. Pilot said that ‘something’ was on the runway.
Replying to @kcvenugopalmp
Dear Mr Venugopal, we would like to clarify that the diversion to Chennai was precautionary due to a suspected technical issue and poor weather conditions. A go-around was instructed by Chennai ATC during the first attempted landing at Chennai airport, not because of the presence of another aircraft on the runway. Our pilots are well-trained to handle such situations, and in this case, they followed standard procedures throughout the flight. We understand that such an experience can be unsettling and regret the inconvenience the diversion may have caused to you. However, safety is always our priority. Thank you for your understanding.
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Brands are increasingly turning to LinkedIn for agency pitch calls, raising questions about efficiency, intent, and the future of creative partnerships. @MullenLoweGroup | @patsuthan - @Banginthemiddle | @kvpops By @Kashmeerawrites
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Experts weight in on why the controversial 90-hour week debate seems to be far from being about numbers. @_SandeepGoyal_ - @RediffusionIN | @patsuthan - @Banginthemiddle | @ashishbhasin1 By Indrani Bose #hustle
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BITM retweeted
.@daburindialtd placed its Chyawanprash ad directly under the AQI index, suggesting immunity support amidst smog. Effective context or misleading claim? Read on: bit.ly/4fz6xMr Get the hottest news updates instantly! Follow afaqs! Channel on WhatsApp now: bit.ly/4ezkNFh #advertising | #marketing | #campaign | #dabur | #chyawanprash | #AQIindex | #misleading | #printad | #media | @kapoor_manisha | @ascionline | @patsuthan | @Banginthemiddle
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In ways more than one it was an endorsement of the tough stance taken by @googlegupta & @Banginthemiddle It was also about options that Ad Agencies have at their disposal to protect their creative outputs for which they aren't compensated or stuff that is not approved by clients
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A Blockbuster Election, Grand Finale, Results that defied every exit poll. Brand Rahul Gandhi is a comeback story for the ages. But can he sustain the momentum? Tune in to hear @patsuthan @desaisantosh @CLManojET Big thanks to @AnirbanET #ETMorningBriefPodcast @EconomicTimes
#ETMorningBriefPodcast | Rahul Gandhi's comeback defied all predictions! From walking across India to leading a powerful opposition, his rise is a story to tell. Join Host Ratna Bhushan with Prathap Suthan, Santosh Desai, and CL Manoj on The Morning Brief podcast. [🎙️] ecoti.in/k7l8nZ @ratnabhushanET @patsuthan @desaisantosh @CLManojET
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