The Advertising Standards Council of India (ASCI), established in 1985, is committed to the cause of Self-Regulation, ensuring protection of consumers' interest
India
Joined March 2011
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ASCI has released its Guidelines for Responsible Labelling of Synthetically Generated Content in Advertising. Focused on consumer impact, they explain when labels are required, what remains prohibited and how to disclose correctly.
Effective 29 Dec 2026.
ascionline.in/wp-content/upl…
Deepfakes. Synthetic influencers. AI visuals.
AI is already shaping ads, often without disclosure.
ASCI has released draft guidelines for labelling AI-generated ad content, public consultation open.
Read: ascionline.in/wp-content/upl…
Send inputs by 13 June 2026: [email protected]
What if trust became advertising’s biggest advantage?
We're Launching the ASCI AdTrust Summit 2026
📅 17–18 March
Day 1: Decoding Gen Alpha | What The Sigma?
Day 2: Compliance to Trust | Ad Law Compendium
By invite only.
Will you be in the room?
#ASCIAdTrustSummit #AdTrust2026
Dark patterns can trigger regulatory scrutiny.
As ad oversight tightens, small design choices carry risk.
Adv. Gowree Gokhale explains why ethical advertising is no longer optional.
Learn more: bit.ly/4sEf6N9
#DarkPatterns #ResponsibleAdvertising #ASCI #ASCIAcademy
Short-term growth tactics may win fast, but they don’t build credibility.
Ashish Aggarwal (VP, Public Policy, NASSCOM) on why ethical UIUX strengthens brands and prepares businesses for regulation.
Enrol your teams: bit.ly/4sEf6N9
#EthicalDesign #UIUX #Compliance #ASCI
Dark patterns aren’t growth hacks – they’re compliance risks.
@dhruv_suri, Partner at PSA, explains why UX now sits at the intersection of trust, law, and policy.
Explore ASCI’s Ethical UI/UX Designs course: bit.ly/4sEf6N9
#DarkPatterns #EthicalDesign #UIUX #ASCI
ASCI Academy trained 115 Marico professionals in a hybrid Masterclass on responsible advertising.
Cross-functional teams explored real-world cases and the ASCI Code.
Bring this learning to your teams: [email protected]
#ASCIAcademy #ASCI #BrandResponsibility #Marico
Confusing consent isn’t a wording issue. It’s a design risk.
Double negatives and unclear choices fall under dark pattern scrutiny.
Build ethical UI/UX Designs.
Log on to : bit.ly/4sEf6N9 now.
#EthicalDesign #DarkPatterns #UXCompliance #ASCIacademy
Brands that last are built on trust.
“Easy in, hard out” dark patterns lead to loss of customer faith.
Move from deceptive design to ethical UX.
Log on to bit.ly/4sEf6N9 now.
#DarkPatterns #EthicalUIUX #ConsumerTrust #UXDesign
Is business pressure creating regulatory risk?
False urgency and dark patterns can trigger complaints and penalties.
Introducing the Ethical UI/UX Designs Course.
#EthicalDesign #DarkPatterns #ConsumerTrust #ASCI #RegulatoryCompliance #UXDesign
Marketing claims shape real-world pressures.
Even competitive promises have consequences.
Advertising must ask not just “can we say this?” but “should we?”
#ResponsibleAdvertising #GigEconomy #RoadSafety #QCommerce #WorkerSafety #AdClaims
False urgency isn’t a growth tactic—it’s a compliance risk.
Artificial deadlines and stock claims can trigger regulatory action.
Learn ethical UI/UX with us.
#EthicalUIUX #DarkPatterns #UXCompliance
Spot dark patterns early. Build ethical, compliant UI/UX.
ASCI Academy’s Ethical UI/UX Designs Course helps marketing, product & design teams review UX with clarity.
👉bit.ly/4sEf6N9
#EthicalUX #ASCI #ASCIacademy #UIUXDesign
ASCI retweeted
LIVE from #FEBWC2025: "It is good that creators are not mere puppets of a brand. Creators are able to today decode and deconstruct a product in ways that an ordinary consumer can understand which adds a lot of value for a brand. This works in healthcare, financial products..
ASCI retweeted
SHARP NGO, in collaboration with the Advertising Standards Council of India (ASCI), conducted an insightful Advertising Literacy session at Vidhyashree Academy, Jaipur.
#AdLiteracy #SHARPNGO #ASCI #MediaEducation #Awareness #StudentAwareness #ResponsibleAdvertising
ASCI retweeted
An engaging Advertising Literacy Session was conducted at Sai Nath Public School, Delhi under the initiative ASCI Academy.
Students learned how to identify and understand advertisements critically through fun and interactive activities.
#AdLiteracy #SHARPNGO #ASCI #DelhiSchools
ASCI retweeted
Are influencers really shaping culture or just chasing clicks?
My take in this Logical Indian podcast on @MarketingMind_
youtu.be/1H1XJMgIXKw?si=XMwH…
ASCI retweeted
Look at @wellness_24X7
Openly selling banned products as ORS.
Have already reported to @ascionline .
Highlighting here as well.
@fssaiindia @JPNadda @MoHFW_INDIA @narendramodi
cc @dr_sivaranjani
ASCI retweeted
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Mr. Sundar Hemrajani, Senior Advisor (North), @ascionline, delivered an insightful talk on #brandadvertising, #marketing and #ambushmarketing. Registrar L. Madhu Nag and DSW Prof. @pramodsaini69 were also present.
