
ALT Behavior Shift “Our Take” graphic titled “Goals Give Us Purpose.” The text reads: “Striving toward something matters more than the outcome. Having goals gives direction, meaning, and purpose to your journey.” The bottom encourages readers to share the graphic with someone who inspires them.

ALT Black-and-white portrait of civil rights leader Benjamin E. Mays with a quote: “It must be borne in mind that the tragedy of life doesn’t lie in not reaching your goal. The tragedy lies in having no goals to reach.” The final sentence is highlighted in orange. Behavior Shift branding appears in the upper-right corner, with a brain logo at the bottom.

ALT A blue graphic titled “Can a bedtime story help kids build healthy habits?” featuring three photos of a mother and child reading Baby Rabbit Builds a Habit, playing with toys, and completing a habit-related activity together. The graphic introduces The Thoughtful Parent, a parenting resource that shares child development and parenting information for everyday use.

ALT A quote graphic featuring Amy Webb, PhD, of The Thoughtful Parent. The quote reads: “The role habits play in our lives shouldn’t be underestimated. I’ve often told my kids that good habits almost beat out any extraordinary skill you might have.” A portrait of Amy appears alongside her credentials as a parenting writer and mother of two with a PhD in Human Development and Family Sciences.

ALT A white, textured graphic titled “Amy’s top habit books for kids,” decorated with green hearts and a handwritten “Hey, that’s us!” note pointing to Baby Rabbit Builds a Habit by Behavior Shift. The list also includes Llama Llama Red Pajama by Anna Dewdney, I’m Not Ready! by Janice Behrens, This Is How We Do It by Matt Lamothe, Brush, Brush, Brush! by Alicia Padron, Good Enough to Eat by Lizzy Rockwell, Clean-Up Time by Elizabeth Verdick, The Berenstain Bears and the Messy Room by Stan and Jan Berenstain, and Richard Scarry’s Please and Thank You Book by Richard Scarry.

ALT Behavior Shift graphic explaining the SMART goals framework. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. Each element is paired with a practical guideline: avoid vague statements, define a trackable metric, make the goal challenging but manageable, make it meaningful, and give it a deadline.

ALT Behavior Shift graphic titled “Smart Goals” with the headline “Make your goals more attainable.” It explains that SMART goals are designed to be specific, measurable, achievable, relevant, and time-bound, and states that research has found goals containing these elements are more likely to be achieved, particularly effort goals.











