🧠 Psychology for Designers 💡 Tools to turn behavioural science into ideas 🧑🏫 Teaches Behaviour Thinking 📌 Clients: Accenture, D&AD, Fjord...
Manchester, England
Joined August 2015
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Lauren @ BehaviourKit retweeted
Looking for a behavioural solution? Don't just pick one off-the-shelf from Nudgestore, test-learn-adapt, bespoke! @UofT_BEAR Illustration by @deng_it_ . @jiayingzhao @ideas42 @mike_t_sanders @mhallsworth @B_I_Tweets @faisal_naru @CassSunstein @m_sendhil @katy_milkman @NinaMazar
Lauren @ BehaviourKit retweeted
The behavioral insights approach to design has often been top-down. A priority moving forward should be to incorporate more reflexive, dynamic, and nuanced forms of behavioral change, write @mhallsworth and @Karminker, like those from human centered design.behavioralscientist.org/the-…
Lauren @ BehaviourKit retweeted
My bookshelf is dominated by men. Please share books about the mind (behaviour, cognition, creativity, productivity, mental health, mindfulness, consciousness, neuroscience, psychology) written BY WOMEN 👇
Lauren @ BehaviourKit retweeted
So you remember a couple of months ago when we were in the peak and you wanted to do something to help, but there was nothing you could do, so you stood on your doorstep and clapped? Remember that feeling? All you wanted was to be able to help somehow? Well now is your chance. 1/
Lauren @ BehaviourKit retweeted
Design decisions can kill. Even if it’s routine or temporary, consider how it will impact the emotional state of your customers.
Designers, DO BETTER.
🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬
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Lauren @ BehaviourKit retweeted
Super interesting morning in hands-on training with @WeAreBehaviour
Lauren @ BehaviourKit retweeted
Kakšne taktike uporabiti, če želite pritegniti pozornost ljudi? @behaviourstudio @sempl #sempl2019
Lauren @ BehaviourKit retweeted
Today, @A1Slovenija team had a chance to participate in an inspiring full-day workshop with Lauren Kelly who changed their perspective. 😉 A message from the participants: don't miss her lecture at #Sempl2019!
Lauren @ BehaviourKit retweeted
Our London studio is looking forward to hosting
@WeAreBehaviour
for their training workshop next week! Follow the link below to get your tickets!
We are excited to bring our Behaviour Facilitation workshop to London. 🎉
After a wonderful session in Estonia, it's time to unleash the course on London. Hosted @ustwo
👉 Wednesday 16th October. 👈
👉 👉 Register now
behaviour.academy/courses-to…
Lauren @ BehaviourKit retweeted
One UX research habit to build is this:
When you want to ask, "What would you do if..."
Instead ask, "What did you do when..."
Replace speculation with anecdotes.
Lauren @ BehaviourKit retweeted
Information alone does not change behaviour, as @danariely demonstrates #bx2019
Lauren @ BehaviourKit retweeted
A pervasive misconception, spread by many good academics: Behavioral economics is only about "small tweaks" to policy. False! E.g., fuel economy rules, energy efficiency rules & rear visibility in cars have all been behaviorally informed. @BXconference
papers.ssrn.com/sol3/papers.…
Lauren @ BehaviourKit retweeted
There are 12 dots in this picture but you can’t see them all at once. Nick Chater speaking at #BX2019 uses this famous illusion to illustrate his thesis that ‘the Mind is Flat’.
Lauren @ BehaviourKit retweeted
Lessons from #RCT practitioners: In choosing which ideas to test using RCTs, consider: (1) is the idea well-defined (is there a logic/theory behind it) (2) is there prior evidence or research? (3) is it #scalable? @BXconference @UofT_BEAR #BX2019
Lauren @ BehaviourKit retweeted
David Halpern in his opening remarks: "Ideas that don't work are ok." He estimates only 1 out of 4 interventions succeed, probably less. Important to do expectation management towards your clients #bx2019
Lauren @ BehaviourKit retweeted
Four hurdles to understanding social change from @CassSunstein :
1. Preference falsification
2. Knowing people’s preference thresholds
3. Anticipating social interactions
4. Knowing the conditions for group polarization / social movements before the time
#BX2019 #bx2019 – at England, United Kingdom
Lauren @ BehaviourKit retweeted
This is all about definitions. I convinced @CassSunstein that #sludge should be reserved for bad stuff. So cooling off periods are friction for good. Keep sludge pejorative please.
An interesting first step in the sludge vs nudge debate:
--> Good vs bad could also be "facilitate vs impede choice" "illuminate vs shroud" "clarify vs confuse"
#behaviourdesign #behaviourchange
Lauren @ BehaviourKit retweeted
Have you got your ticket for Craft next week?
We're joined by
- Phil Hesketh (@ethicskit)
- Lauren Kelly (@laurenkelly_lk and @WeAreBehaviour) behaviour
- Laura Boast (@lauraboast @LJB_studio @DesignGiving)
Thursday at @LEAFPortlandSt
Tickets: craft12.eventbrite.com
Lauren @ BehaviourKit retweeted
This is interesting but misses an important point: it’s not the design itself that can constitute a #darkpattern, it’s the intent behind it. Thus there’s a lot of gray areas & the burden can’t only be on #ux or #ui designers, but on product owners & execs. fastcompany.com/90332113/sen…