🧠 Psychology for Designers 💡 Tools to turn behavioural science into ideas 🧑🏫 Teaches Behaviour Thinking 📌 Clients: Accenture, D&AD, Fjord...
Manchester, England
Joined August 2015
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Heard of Behaviour Thinking?
It's Design Thinking combined with behavioural science.
We are adding new tools and methods to BehaviourKit.
Check it out. Explore our first tools.
behaviourkit.com/
#behaviorthinking #behavioraldesign #designthinking
We've been working with @Hyperisland to develop a Behavioural Design course.
And it's kick off day 🎉
Looking forward to sharing the BehaviourKit Methods and insights with all the students.
hyperisland.com/programs-and…
#behaviouraldesign
❓What if you delay harder tasks?
💡Explore how to put harder tasks at the end. With the end so near people are more likely to complete harder or less desirable tasks in order to achieve their goal
Theory: Goal Gradient Effect
#actionlibrary #ux #design #behavioraldesign
❓What if you restrict time?
💡Explore how to communicate that time is running out. It creates urgency and reminds people that the option is only available for a finite time.
Theory: Scarcity Effect
#actionlibrary #designpsychology #ux #design #marketing
❓What if you release in smaller amounts?
💡Explore releasing a product, service or campaign offer in smaller, finite batches to increase the Scarcity Effect.
Theory: Scarcity Effect
#actionlibrary #designpsychology #ux #design #marketing
A list to celebrate and the people to watch:
10 Behavioral Scientists You Should Know via @forbes
forbes.com/sites/alineholzwa…
Lauren @ BehaviourKit retweeted
Looking for a behavioural solution? Don't just pick one off-the-shelf from Nudgestore, test-learn-adapt, bespoke! @UofT_BEAR Illustration by @deng_it_ . @jiayingzhao @ideas42 @mike_t_sanders @mhallsworth @B_I_Tweets @faisal_naru @CassSunstein @m_sendhil @katy_milkman @NinaMazar
- Disconnect between project implementation speed. Clients simply 'want the solution', consultants want to implement, measure and monitor interventions first.
- Ethics is a concern.
- In 42% 'Virtually no users know about the organisation's use of the behavioral interventions'.
Main takeaways:
- Small but rapidly growing field.
- Most behavioural teams are in for-profit companies. (65%)
- Teams are embedded in data science, product, marketing and design.
Who Is Doing Applied Behavioral Science?
Results from a Global Survey of Behavioral Teams:
behavioralscientist.org/who-…
#behaviouraldesign #behaviourchange
Who Is Doing Applied Behavioral Science?
Results from a Global Survey of Behavioral Teams:
behavioralscientist.org/who-…
#behaviouraldesign #behaviourchange
Lauren @ BehaviourKit retweeted
The behavioral insights approach to design has often been top-down. A priority moving forward should be to incorporate more reflexive, dynamic, and nuanced forms of behavioral change, write @mhallsworth and @Karminker, like those from human centered design.behavioralscientist.org/the-…
Lauren @ BehaviourKit retweeted
My bookshelf is dominated by men. Please share books about the mind (behaviour, cognition, creativity, productivity, mental health, mindfulness, consciousness, neuroscience, psychology) written BY WOMEN 👇
Behaviour can seem daunting.
The action ladder helps to break behaviour down into decisions, actions, investments and impact.
It's used to help target behaviours and create shared team understanding.
behaviourkit.com/methods/act…
#behaviouraldesign #behaviourthinking
Lauren @ BehaviourKit retweeted
So you remember a couple of months ago when we were in the peak and you wanted to do something to help, but there was nothing you could do, so you stood on your doorstep and clapped? Remember that feeling? All you wanted was to be able to help somehow? Well now is your chance. 1/
Imposter Syndrome gets us all at some point.
Seeing as we are all things behaviour, Lauren is taking on imposter syndrome once and for all.
She's talking at this Friday's Creative Mornings Sheffield. Expect behavioural design and her own experience.
Tickets going fast!
Registration for Friday's talk with @laurenkelly_lk of @WeAreBehaviour for #Cminsecure is open! Grab your spot here creativemornings.com/talks/l…
This is a zoom event so anyone is welcome to sign up and attend, no matter where you are based!
#creativemornings #cmsheffield
Lauren @ BehaviourKit retweeted
Design decisions can kill. Even if it’s routine or temporary, consider how it will impact the emotional state of your customers.
Designers, DO BETTER.
🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬🤬
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Today is Nudgestock day. 🧠 A big date on the behavioural calendar.
For all who have an interest in business, design and BeSci... check it out.
DM us if you fancy a virtual conference coffee.
linkedin.com/video/live/urn:…
#behaviordesign #behaviouraldesign #ux #productdesign
Lauren @ BehaviourKit retweeted
Super interesting morning in hands-on training with @WeAreBehaviour