Digital OG. Building brands online since Al Gore invented the Internet | US Marine | TEDx | Professor | 🔥 @Lakers @49ers | @ZenoGroup
Silicon Valley, Ca.
Joined March 2007
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Michael Brito retweeted
Great article. I hope many c-level executives read it -> GEO hype busted: How it differs (and how it doesn’t) from SEO
*Myth: There are proven GEO tactics that guarantee AI mentions
*Myth: AI visibility is the new traffic
*Myth: GEO is just a search problem
*Myth: GEO vendors can track AI visibility clearly
And more...
digiday.com/media/geo-hype-b… via @SPGuaglione
Michael Brito retweeted
Thank you for having me @seovideoshow
youtube.com/watch?v=Df3EHdgm…
Michael Brito retweeted
I’m not a fan of this change and have watched non SEO folks complain when they get stuck in AI Mode
Michael Brito retweeted
🚨 A new, Easy to Use Free AI search optimization "readiness" checker for Chrome is here: Glippy by @jbobbink 🙌 Including the validation of:
* Structured Data
* Semantic HTML
* Accessibility
* Internal Linking
* Meta data
* Machine readability
* Entity & authority
* Citability
* Performance and Crawlability
--- This checker is more comprehensive than any other out there! Take a look: chromewebstore.google.com/de…
PS: Also, these validations are also relevant for SEO as well 😉
this is 🔥
Remember when SEO meant tracking rankings? Welcome to the next phase.
AI assistants are generating answers... and they’re pulling sources in real time.
The Bing AI Performance Report lets you see:
• How often you’re cited
• Which pages AI pulls from
• How that changes over time
AI visibility is no longer invisible ↓
social.semrush.com/4tFOWdC.
My latest ...
How AI Quietly Took Control of the Customer Journey linkedin.com/pulse/how-ai-qu… via @LinkedIn
Michael Brito retweeted
The best person to talk about the historically dominant play that Brock Purdy — the “assassin” — is delivering for the 49ers?
It might be his teammate, Mac Jones. Your must-read from the locker room: sfstandard.com/2025/12/29/br…
Solid video. One thing to consider is how the engines are interpreting and contextualizing brands and products. It’s great if you’re visible, but what if it’s not aligned with how you want your brand positioned? that’s becoming a major issue…
You can’t discount how the engines are contextualizing and interpreting brands, products, executives…
To me, this is more of a reputation play more than visibility
SEO is slowly losing its dominance. Welcome to GEO.
In the age of ChatGPT, Perplexity, and Claude, Generative Engine Optimization is positioned to become the new playbook for brand visibility.
It's not about gaming the algorithm — it's about being cited by it.
The brands that win in GEO won't just appear in AI responses. They'll shape them.
Must-read from @zachcohen25 and @seema_amble on the future of search, marketing, and performance in the LLM era.
bit.ly/3SpGDRO
