We connect advertisers with their audiences against the right content on @YouTube, social, and CTV. And share cool stuff from the ad and marketing world
Beverly Hills, CA
Joined March 2013
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👏 As advertisers, it's our responsibility to break the barriers that prevent diverse creators from monetizing their content. Our CSO, Phil Cowdell, shares tips for supporting #DEI in advertising. Read more in @CampaignMag.
#DiverseCreators #InclusiveMarketing #CreatorEconomy
🔑 Unlock the power of contextual advertising on @YouTube. With 122 million daily users, it's the best platform to showcase your brand. Discover how contextual targeting goes beyond keyword ads and how to maximize your ROI in our recent blog post. channelfactory.com/advanced-…
Channel Factory retweeted
The global brand suitability and contextual advertising platform, @Channel_Factory has appointed Sujoyee Chatterjee as senior director of product marketing.
exchangewire.com/blog/2023/1…
Channel Factory retweeted
According to the data from @Channel_Factory and @playgroundxyz, these contextual-driven ads generate nearly 70% more attention for skippable ads.
#contextualadvertising #youtubeadvertising #insights marketech-apac.com/contextua…
Channel Factory retweeted
🗞️🐈 #news The power of contextual-driven campaigns on #YouTube mediac.at/3r9QfGe According to @Channel_Factory and @playgroundxyz study they drive 28% more attention than industry benchmarks
🎉 We're thrilled to welcome Bill Schild as our new GM, Americas. With over two decades of ad tech & programmatic ad experience, Bill is set to elevate Channel Factory's excellence even further!
Read more @exchangewire, exchangewire.com/blog/2023/0…
🌟What key characteristics set remarkable ad campaigns apart from forgettable ones? 🎯Check out these seven tactics your brand can use to guarantee memorable and impactful advertising, channelfactory.com/memorable….
#ConsciousAdvertising #YouTubeAdvertising #VideoAds #BrandSuitability
Channel Factory retweeted
The key is differentiating between brands that truly stand with the LGBTQ+ community and those only engaged in performative allyship. ow.ly/cy0E50PbFPG @Channel_Factory #marketing #martech #technology
Channel Factory retweeted
Nicholas Greco, Senior Vice President, Head of Sales, North America at @Channel_Factory comments on the latest trends that are reshaping the B2B sales industry:ow.ly/3MAH50PbAVS #salestech #sales #B2Bsales #B2B
Channel Factory retweeted
CEO and Founder of @Channel_Factory, Tony Chen, joined us at the Sport Beach Content Studio to discuss themes from this year's @Cannes_Lions. Thank you to the entire team at Channel Factory for partnering with us to help create #sportbeach2023! bit.ly/3NDoe10
🚀 In a recent interview with @SalesTechStar, Nicholas Greco, SVP and Head of Sales, North America at Channel Factory, shares his insights on the latest trends that are reshaping the B2B sales and tech industry. 👉 Read more: bit.ly/3NuaKVb
#ConsciousAdvertising
💡 “We want to help the industry move into a state of media wellbeing–from unconscious exclusion to conscious inclusion,” Jovana Grujičić, Channel Factory.
Read about all things #CannesLions and the future of advertising in @PMarketingW 👇
Channel Factory retweeted
It’s all about brand safety, authenticity, and inclusion at @Uber Villa with @havashealth & @Channel_Factory. Takeaway: It must be the right thing for the brand, the right thing for the consumer. We must be more conscious of it all. And as a result, this drives brand growth.
Channel Factory retweeted
There’s excitement in the air as the doors open for this year’s Stranger Than Summer fundraising gala. We so excited to welcome you back to party with a purpose. Huge thanks to our Gold Partner @Channel_Factory 👏
#strangerthansummer
Channel Factory retweeted
Thanks to your generosity, last night's Stranger than Summer raised an incredible £120,000 to help advance the mental wellness of everyone in the advertising and media industry.
Thank you to our Gold Partners @Channel_Factory and Silent Auction Partner @ActiveIntlUK 👏
Channel Factory retweeted
The key is differentiating between brands that truly stand with the LGBTQ+ community and those only engaged in performative allyship. ow.ly/joz550OPsWZ @Channel_Factory #marketing #martech #technology
Channel Factory retweeted
Nicholas Greco, Senior Vice President, Head of Sales, North America at @Channel_Factory comments on the latest trends that are reshaping the B2B sales industry:ow.ly/cVWN50OPmJr #salestech #sales #B2Bsales #ChannelFactory
🇫🇷🥂 Ready to mix it up at this year’s Cannes Lions, June 19 - 22? Channel Factory is going bigger than ever before. Join us for a quick catch-up, morning workout, lunch or chilled glass rosé by the sea. RSVP here, go.channelfactory.com/cannes…
#Cannes2023 #AdTech
Channel Factory retweeted
#Youtube — Selon une étude de @Channel_Factory, si une marque diffuse de la publicité sur du contenu qui ne correspond pas à son étique et ses valeurs, cela a un impact auprès des consommateurs, notamment sur la génération Z.
buff.ly/3ykJrpA
🚮 We asked @PwC to verify ViewIQ, our proprietary advertising platform, to ensure we are delivering optimal media efficiency for our brand and agency partners. The results? Our tech reduces media wastage by 23%, leading to a 12% cost savings. Read more via @ExchangeWire.
Channel Factory retweeted
@Channel_Factory Strengthens Us Leadership Team With Four New Hires
ow.ly/21Rj50NORbt #AiThority #News #InformationTechnology #MachineLearning #ChannelFactory