AJ Brown says the biggest lesson he’s learned from winning and losing a Super Bowl is to stop obsessing over getting back to one because you can’t control that outcome anyway, so the only useful response is to be present, max out your effort, get better daily and let the chips fall where they may “I have empathy for the guys because I understand how it feels. It’s not a good feeling. But ultimately it just comes down to your daily process each and every day.” “Not looking so far ahead. One game at a time. Be present each and every day and just go to work. Because you can’t control the outcome anyway.” “You can control your effort. And leave it at that. Let the chips fall where they may. Our job is to show up each and every day and just try to get better.”

Steve Kerr says Roger Federer taught his Warriors team the secret to sustained success wasn’t outworking everyone, it was building a life around your craft you never want to escape from “I’ll tell you a great story about Roger Federer. We were playing in China with the Warriors in 2017. Roger was in Shanghai for the Masters tournament, so we invited him to come speak to the team.” “Draymond Green asked him, ‘How do you sustain success? How have you managed to win majors 20 years after you first won one?’ Everyone was expecting him to say, ‘I work harder than everybody,’ the will, all the clichés.” “Roger Federer says, ‘I get up every morning and I make breakfast for my kids. Then I take them to school and drop them off. Then I go practice tennis for about two hours, and I’ve figured out a really good routine where I don’t destroy my body, but I can get all the work in I need.” “‘Then I go have lunch with my wife. In the evening, we cook dinner together. The kids are all home from school. We ask them about school. There’s so much joy in the house. We put them to bed, and then I put my head on the pillow and go, “Man, that was just a great day.” And I’ve been doing that for 20 years.’” “And it was like, yes. That’s it. That’s the formula. That’s what leads to sustained success. He loves tennis. He loves his family. He loves life. It’s not outworking everybody and banging your head against the wall, ‘I’m going to be better than everybody.’ It’s allowing your natural talent to shine through with a work ethic, with a great family life, with perspective, with peace, with mindfulness.” “It’s perspective. It’s joy. It’s passion. It’s mindfulness. It’s an awareness that we are truly lucky. To get the most out of ourselves, it’s our daily rituals and experiences and love and joy.”

Kevin Stefanski says after a devastating loss players study how the head coach walks into the building, and fake confidence doesn't work “What hurts the most about those moments is it’s hard to win in the NFL. It’s hard. When you have it, you feel like you can just touch it.” “And then you’re like, ‘I know that’s going to come back at the end of the season.’ You’ve got to go talk to the team. For me, I’m so aware of the team is looking at me, how I respond. There was a part of me that wanted to lose it.” “But I know even how you walk in the building on Monday after a loss or a win… As a football coach, you get so many opportunities to stand in front of your team, and so much of it is messaging and how you want the guys to feel about a game.” “Even after a win, sometimes you’ve got to remind them you haven’t figured it all out. I’m very aware of my impact that I have.” “Everything I do, I just try to be authentic about it. I’ve been around different coaches that maybe act… it’s not real. You just want to be yourself because I think players see right through that.” “When stuff hurts, you’ve got to let them see that it hurts. And when you’re excited, you let them see that. In the moment in games, I try to be very even-keeled because you’re making decisions every 30 seconds. If I start to lose my mind, I don’t feel like I can make those decisions for the team.”