A brand collaboration platform.
Minneapolis, MN
Joined February 2022
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I just spent 5 mins on Colaboratory’s ‘Artificial Ideation’ tool and got these fun results. Check it out! go.colaboratory.io/collab_id… #collabideas #colaboratory #aiideas
Colaboratory - Hot Off The A.I.* Presses go.colaboratory-staging.io/c… #collabideas #colaboratory #aiideas
Check out the latest article in my newsletter: Meet Athletic Brewing…probably the best collabers in the world. linkedin.com/pulse/meet-athl… via @LinkedIn
Check out our latest newsletter. How Peeps rose from Easer Lightweight to total domination. And how you can plot your own category defining collab program. linkedin.com/pulse/happy-pee… via @LinkedIn
Collab Brief Alert: @24hourfitness is looking for a prominent Pickleball partner to develop the sport and engage a new audience.
Respond and Apply here; hubs.ly/Q01HJBCf0
@selkirktv @paddletekllc @onix @engagepickleball @ProLiteSports @niupipoOfficial @franklinsports
follow our bi-weekly newsletter on LinkedIN
linkedin.com/newsletters/x-m…
Can't wait for March 15th and Season 3 of Ted Lasso.
Gives us a legit excuse to gorge on Jeni's celebration flavor, "Biscuits with the boss".
Iconic collabs with Dolly Parton, local ones with Land Grant Brewing make Jeni's the "go-to" partner for your seasonal show stopper.
Colaboratory retweeted
Lego almost went bankrupt in 2003 with over $800 million in debt.
Fast forward to 2021—over $7.7 billion worth of Lego products were sold!
How did it go from near bankruptcy to billions of sales per year?
This is their comeback story (with 5 marketing lessons): 🧵
ALT How Lego went from near bankruptcy in 2003 to generate $7.7 billion in sales per year by 2021
Colaboratory brand partner, Craftmix, is now in over 600 Kroger stores and counting. Founder JT sent us these photos to prove it. He looks excited, for good reason.
They have some great collab slots open this year. Check out their collab casting calls at hubs.ly/Q01FL0M80
How to find your heaven-sent collab match
Follow these 4 steps to get into the game
1: Set Up A Google Alert For “Brand Collabs”...check out whose collabing
2: Build A Database Of Brands you’d like to work with…and their competitors
3: Narrow Your Prospects... (see thread)
Align
Goals
Overlap
Compatibility
Communities
Readiness
4: Hit ‘em up
and post your collab on our Marketplace for max visibility
colaboratory.io/post/how-to-…
Top five lessons we've learned from a year of collabing;
1. Are uniquely revealing
2. Are uniquely rewarding
3. Reflect what's happening in the world.
4. Affect what happens in the world
5. Spark real energy for your brand
Great read here;
hubs.ly/Q01DR6M00
Starbucks x Pumpkin Spice meet Pepsi x Peeps...
This one promises to be a spring staple for years to come.
But begs three questions;
1. Has Pepsi created an annual seasonal winner?
2. Does Pepsi or Peeps benefit more?
3. What do you think the insight was that created this?
One of the collab opportunities at Colaboratory is with Raicilla De Una, an Agave spirit known as the "Grandfather of Tequila".
They're looking to collab in sports, arts and with culture forward brands.
more at hubs.ly/Q01DtrFw0
This is as good an explanation of the power of collabs as you'll see. A great watch on a Friday afternoon.
The New Magic Word for Branding is Collaborations youtu.be/Wpe8t7vbyDQ via @YouTube
Ready to light a fire?
Today's featured listing from Bonfire Women. Looking for collab partners to spread the word, the work and the energy. Visit hubs.ly/Q01Dj29C0 to sign up or see more.
Colaboratory retweeted
What is a Brand x Brand Colab? And someone responds and says, Hey, I'm that kind of person, I'd like to talk to you. bit.ly/3IGUAXl @Colaboratoryio #brandmarketing
Colaboratory retweeted
What is a Brand x Brand Colab? Brand to brand colabs and innovative partnerships go beyond just creating a funny ad like you see in the Super Bowl. bit.ly/3IGUAXl @Colaboratoryio #brand
