Colaboratory retweeted
Lego almost went bankrupt in 2003 with over $800 million in debt.
Fast forward to 2021—over $7.7 billion worth of Lego products were sold!
How did it go from near bankruptcy to billions of sales per year?
This is their comeback story (with 5 marketing lessons): 🧵
Colaboratory retweeted
What is a Brand x Brand Colab? And someone responds and says, Hey, I'm that kind of person, I'd like to talk to you. bit.ly/3IGUAXl @Colaboratoryio #brandmarketing
Colaboratory retweeted
What is a Brand x Brand Colab? Brand to brand colabs and innovative partnerships go beyond just creating a funny ad like you see in the Super Bowl. bit.ly/3IGUAXl @Colaboratoryio #brand
Colaboratory retweeted
We’re excited to announce the launch of our newest studio company, @colaboratoryio! Led by Co-Founders @scottybmoore and Brian Bispala, Colaboratory helps brands grow through smart, effective, and efficient collabs.
Read more: bit.ly/3QkSa28






