
ALT You can get a large audience together for a strip-tease act—that is, to watch a girl undress on the stage. Now suppose you came to a country where you could fill a theatre by simply bringing a covered plate on to the stage and then slowly lifting the cover so as to let every one see, just before the lights went out, that it contained a mutton chop or a bit of bacon, would you not think that in that country something had gone wrong with the appetite for food?

ALT When Seohyun Park, a 21-year-old mechanical engineering student in Seoul, created a fake food-delivery site in March, it was intended as a “playful experiment,” she says. She wanted to test whether the feeling of consuming could be disconnected from the act itself, after realizing she got less pleasure from eating food she ordered than from reviewing menus and requesting a delivery.



























