These judgments are a solid example of cultural essentialism. iow, the belief that there is a fixed essence of "real cinema" or "true art" Every generation internalizes the standards of its artistic community and then experiences those standards as self evidently correct rather than socially learned. Basically: - A group of people/artists develops certain conventions, eg: "good films have three act structures","cinema should be shot on film", "art should be representational", "animation should only be done with certain software" . often as a way of rebelling against the prevailing system - These conventions prove useful in some contexts - Over time, people forget that they were choices made by particular humans in particular historical circumstances Opinions are not facts. Don’t mistake accumulated traditions and conventions for laws of nature

Congratulations to the twenty winners of the inaugural Big Pitch Contest for Shows That Don't Exist Yet. Watch the top five pitches below.

Sincitium is finally here. We are pleased to present our latest piece: a concept trailer created specifically for the @runwayml Big Pitch Contest. For this project, we wanted to explore a completely different aesthetic from our usual studio style, and this film is the result of that experimentation. We hope you enjoy it as much as we enjoyed the creative process. Produced by: Contanimation Directed by: Javier De La Chica and Guillermo Miranda Art Direction: Javier De La Chica Editing: Guillermo Miranda Voices: Juan Rabadán #runwaybigpitchcontest