So initially we had been funding the Multi-chat from our revenue from our only paid product Nexus. But our subscriptions for that took a downturn for a few months, which pushed us into a situation where I actually forfeited my own salary, and so did another member of the management team from Aitum, to keep the multi-chat/activity feed free until subs went back up. Which they didn't at the rate needed. We also hit another issue, Kick. Their API costs a lot more to interact with and we say a huge amount of extra traffic cost from supporting them. Unlike pretty much all the other companies in the space now, Aitum didn't have millions in funding so we got stuck in a hard position. We didn't have the capital to throw behind a product to give it more runway as free, and we refused to put in ads, so it forced our hand. So we decided to take a different route. While yes charging sucks we looked at it as a rough change in the beginning to become a better provider for creators in the long run. Which is why we called it Stream Tools. The aim now is low sub cost but we keep building out the product to provide everything that companies like Stream Elements and StreamLabs (and others) do. We launched an overlay/alerts system yesterday along side the new sub pricing and we have updates scheduled throughout the next few months to prove our dedication to all the people who have subbed and supported us. My personal aim is we provide enough value and more importantly stability, because we won't just run out of money and need to be acquired to keep going, that we become the standard for creators. We proved ourselves with Vertical so I want to do it again. Sorry for the paragraph but we promised to be transparent so I hope this helps make as much as possible clear. 😁