Building a local newsletter to $1M/year.
Joined February 2024
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As someone running a local newsletter doing about mid 6 figures...
Affiliate deals locally are a terrible idea. Most companies don't have the tech stack to track this at scale.
Even if a customer clicks from your newsletter, it's hard to track because they'll call the service provider 9/10 times. And most local companies can't track that...
Easier to just sell regular advertising and do 100k.
lol much easier said than done... super hard to track with local advertisers.
Easier to make 100k just selling regular ads
Someone should steal this newsletter idea.
I genuinely think it can easily do $100k+/mo.
1) start a local newsletter for a city/area
2) content: every Thursday, the best things happening this week. events, new restaurants, local news
3) collect email + SMS on signup
4) do high ticket affiliate marketing like dental, solar, home security and moving - where every conversion pays $100-500+
5) use email for content and volume. use SMS for generating clicks for offers.
@beehiiv Whats happening?
I'm writing my newsletter rn... cmon.
@MediaKing @MikeyPesto @danielcberk @denk_tweets @LandonHuslig @MrJacobEspi @lifeof_scoop
Saw @MikeyPesto tag me... so here are my thoughts.
As much as I want to disagree. @louisnicholls_ is right.
I don't think I'm doing ok becasue of the market or the opportunity. It's simply because it was easy to start.
And I believe myself to be a level 7 operator with a level 2 opportunity.
I'm using local newsletters as a stepping stone (my first real business) to then get to larger businesses/niche.
Which is why I'm trying to scale my own local newsletter, and if it doesn't work, we move on with the large amount of skills I've learned in the last 2 years.
Jas Singh retweeted
$40k+ months from ai theme pages pushing one ecom product on instagram
one person runs dozens of niche pages
same product
different angles
different contexts
ai generates the scripts hooks and variations
the pages repost and rotate what performs daily
→ no filming
→ no creators
→ no content burnout
the clips feel native to the feed
educational entertaining or curiosity based
never like obvious ads
volume does the testing
the algorithm does the distribution
sales come in without a storefront focus
this works across beauty home gadgets wellness accessories
anything visual with quick payoff
i laid out how these ai theme page systems are built and scaled
rt + comment “theme” and i’ll send it
(follow for dm)
Jas Singh retweeted
My goal at the start of 2025 was simple…
Get my local newsletter from 20,000 to 40,000 subscribers by the end of the year.
Today we just crossed 41,200.
And somehow, along the way, this little local newsletter also passed 6 figures in revenue…
all from advertising for local businesses.
Wild to think this started 20 months ago with no plan other than “let’s see what happens.”
Now the new goal is even bigger!
75,000 readers by the end of 2026. And over $500,000 in rev.
Do you think it's possible?
My goal at the start of 2025 was simple…
Get my local newsletter from 20,000 to 40,000 subscribers by the end of the year.
Today we just crossed 41,200.
And somehow, along the way, this little local newsletter also passed 6 figures in revenue…
all from advertising for local businesses.
Wild to think this started 20 months ago with no plan other than “let’s see what happens.”
Now the new goal is even bigger!
75,000 readers by the end of 2026. And over $500,000 in rev.
Do you think it's possible?