Creative First is a forum to highlight the vital role played by the media and entertainment industry in India to foster creativity, innovation and culture.
Joined February 2018
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News Highlights from the Media and Entertainment Industry:
1. As nano and micro-influencers juggle competing brand deals to protect their earnings, bigger creators are signing long-term partnerships.
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6. The suspension of BARC ratings has prompted a new interest in RPD-based data collection for TV-viewership.
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5. From Vidya Malvade to Zareen Khan and Hiten Tejwani to Karan Patel, popular film & TV actors are entering mobile-first dramas. For platforms, the challenge is turning faces into paying subscribers
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4. Cable TV operator rolls out audience measurement framework covering 10,000-plus homes across 3,000 PIN codes; initiative comes amid freeze on industry TV ratings
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3. More distribution platforms are exploring audience measurement using return path data, with TAM handling the backend as the industry searches for alternatives amid the television ratings freeze.
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2. Netflix has marked a decade in South Korea by highlighting the global rise of Korean content, its growing investment in local creative talent and the economic impact of productions made in the country.
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What makes reality TV compelling? Ekta Kapoor, Founder of Balaji Telefilms, shares her take on unscripted entertainment at #FICCIFrames2026.
“In reality TV, casting is the script.”
Vipul Shah on why the people you put on screen can make or break a reality show at #FICCIFrames2026.
For some fans, it’s all about the analysis. For others, it’s the banter and stories around the game.
At #FICCIFrames2026, @IrfanPathan on catering to different audiences as a sports broadcaster. #TATAIPL2026
The cast and creators of Dupahiya Season 2 discuss small-town storytelling, the universal appeal of comedy and bringing the world of Dhadakpur back to life at #FICCIFrames2026.
youtu.be/dgHN8CkeGcQ
Roundup of this week's news on AI, Copyright & Creator Compensation:
1. Anthropic urged a judge in California to rule that the AI company's use of millions of song lyrics to train its chatbot Claude is "fair use" under US copyright law
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6. A group of 63 international media organizations led by the News/Media Alliance delivered a letter to senior Australian politicians asking them to reject proposed changes to the country’s copyright laws.
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5. Meta Platforms Inc.'s $25 billion fine in a New Mexico lawsuit will likely push companies to review their privacy practices and could lead other states to push for trials in litigation against Big Tech.
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4. As AI begins rewriting the rules of creativity, the Confederation of Indian Industry (CII) wants the media and entertainment sector to ensure that innovation does not come at the cost of consent, copyright or livelihoods.
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3. Meta has removed a clause from its commercial terms that appeared to allow it to use scraped website content for AI training after legal experts raised concerns.
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2. Spotify has struck a content licensing deal with the France-based independent music company Believe ahead of its forthcoming AI-powered remixing tool.
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“Live is unpredictable, and knowing what to do when something unpredictable happens makes all the difference.”
Akash Saxena, CTO, JioStar, on live broadcasting at #FICCIFrames2026.
Unscripted, unfiltered and impossible to ignore. At #FICCIFrames2026, industry leaders unpacked how reality entertainment becomes a cultural phenomenon, drives audience engagement and unlocks new revenue streams—with the launch of a Reality Playbook.
youtu.be/P07msUtXUGI
News Highlights from the Media and Entertainment Industry:
1. Every series Bengali streamer Hoichoi launches over the next two years will get Hindi, Tamil and Telugu-language versions streaming exclusively on Netflix.
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5. The advisory comes amid the ministry’s observations of non-compliance with the Programme Code across private television channels.
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4. Meta paused Muse’s sharing feature after Claroc found that shared conversations could be discovered through passive DNS databases.
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