Creative First is a forum to highlight the vital role played by the media and entertainment industry in India to foster creativity, innovation and culture.
Joined February 2018
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What makes reality TV compelling? Ekta Kapoor, Founder of Balaji Telefilms, shares her take on unscripted entertainment at #FICCIFrames2026.
“In reality TV, casting is the script.”
Vipul Shah on why the people you put on screen can make or break a reality show at #FICCIFrames2026.
For some fans, it’s all about the analysis. For others, it’s the banter and stories around the game.
At #FICCIFrames2026, @IrfanPathan on catering to different audiences as a sports broadcaster. #TATAIPL2026
The cast and creators of Dupahiya Season 2 discuss small-town storytelling, the universal appeal of comedy and bringing the world of Dhadakpur back to life at #FICCIFrames2026.
youtu.be/dgHN8CkeGcQ
“Live is unpredictable, and knowing what to do when something unpredictable happens makes all the difference.”
Akash Saxena, CTO, JioStar, on live broadcasting at #FICCIFrames2026.
Unscripted, unfiltered and impossible to ignore. At #FICCIFrames2026, industry leaders unpacked how reality entertainment becomes a cultural phenomenon, drives audience engagement and unlocks new revenue streams—with the launch of a Reality Playbook.
youtu.be/P07msUtXUGI
What does it take to bring one of Indian cinema’s most gripping franchises to its conclusion?
@ajaydevgn, Kumar Mangat Pathak, Abhishek Pathak and Alok Jain discuss Drishyam: The Conclusion at #FICCIFrames2026.
youtu.be/ydv7lCVVB5o
Attention is more than eyeballs, it’s a business asset. At #FICCIFrames2026, industry leaders explore how smarter monetisation, audience loyalty and diversified revenue models are turning engagement into sustainable growth.
youtu.be/CR4c-qKQjEU
Rajkummar Rao on getting into the character of Ujjwal Nikam for Prahaar at #FICCIFrames2026.
"My dream was to be a film actor not to be a "brand"- Rajkummar Rao at #FICCIFrames2026.
Reaching 1.2 billion screens during TATA IPL 2026 proved the power of live sports at scale. At #FICCIFrames2026, industry voices explored how personalisation, interactivity and hyperlocal engagement are shaping the future of sports viewership.
youtu.be/7agcxofZYik
“Many times, scale becomes a prison to ideas.”
Tanya Bami, Series Head, Netflix India, on the limits of scale in storytelling at #FICCIFrames2026.
“We need to be responsible to the audience for the stories they may not even know they're waiting to watch.”
Monika Shergill, VP – Content, Netflix India, on the responsibility of storytellers at #FICCIFrames2026.
"I think it's high time we take off the term "influencer",
they are artists of today's time" - Suresh Triveni (@sureshtriveni78), Filmmaker & Director.
@FICCIFRAMES | @ficci_india
"AI will beat intelligence, not purity" - Shri @prasoonjoshi_ at #FICCIFrames2026.
@FICCIFRAMES @ficci_india