Biiiig eCom guy. influencer/affiliate Working with @getoutersignal Global nomad #tridentsup #gocougs
Joined November 2022
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- Following1.4K
- Followers1.6K
- Likes237K
I absolutely love building something exciting. It is addicting and energizing and it is truly one of the most rewarding things you can do
Is there a reverse AEO/SEO service? Someone/something who specializes in getting things to *not* be recommended?
Thinking about when people search for things like “brand discount code”
Jared Holstad 🕵️♂️ retweeted
Introducing Prospect Enrichment from @getOuterSignal: see who's actually on your email list.
Your email list is one of your most valuable assets. And yet everyone on it is a stranger, so you've got no choice but to dump them into a generic flow and hope for the best.
Now, using just an email, OuterSignal shows you who they are: age, gender, what they do for work, what they care about, and whether they look like your best customers.
So the 28-year-old nurse stops getting the same welcome email as the 55-year-old retiree. And the future VIP hiding in your list gets the VIP treatment before they ever place an order.
Newsletter subscribers. Loyalty members. In-store shoppers. If you have their email, now you can know who they are.
It's live today for every OuterSignal customer. Take it for a spin and tell us what you think!
Not on OuterSignal yet? Now's the time. Comment or DM us and we'll get you set up!
Jared Holstad 🕵️♂️ retweeted
Introducing Verified by @getoutersignal : a new way to add social proof to your site and increase conversion.
Verified lets you spotlight the notable customers already buying from you. Pro athletes. Doctors. Founders. Beauty pros. Whatever crowd matters most to your brand, if they're buying from you, you can now show it right on your product page, at the moment a shopper is deciding.
Social proof is one of the most powerful ways to drive conversion, but it's gone stale. Everyone runs the same playbook: reviews, creator videos, endorsements.
This is something entirely new.
We've been quietly testing Verified with a few partner brands and are already seeing incredible lift.
The Verified badge is now available for all OuterSignal customers.
Give it a try and let us know what you think!
I love when people in shared slack channels use their custom emojis. Your company's slack emoji game is a strong indicator of company culture.
Jared Holstad 🕵️♂️ retweeted
OuterSignal’s @noahsfriedman thinks the last decade of “personalization” failed because it wasn’t very personal in the first place.
“You bought this, you might like that. It has no context on who you actually are as a person.”
“That’s really been the failed promise of personalization for the last decade.”
“It’s all based on Jordi clicked on this ad, or he came in through this landing page, and he bought this product.”
“And the outcome of that, whether it’s an agent recommending it or the brand on email or just the landing page, is that it feels highly impersonal.”
“The next layer, the next frontier, and the one that we’re ushering in, is to say, like, ‘Who the hell is Jordi?’”
“Did he just post on his Instagram last week that he got a new Ferrari? That’s really important context for me to know.”
Jared Holstad 🕵️♂️ retweeted
When I joined @getoutersignal almost one year ago, I hoped we would build something that mattered. I didn't expect this much, this fast. Today, we're announcing our $22M Series A co-led by Long Journey Ventures and Abstract Ventures. I'm humbled by our customers' love of our product, in awe of our team, and grateful that I get to work on these hard problems with this exceptional group of people. Let's Go!! 🚀
Jared Holstad 🕵️♂️ retweeted
Thrilled to announce @getOuterSignal has raised a $22M Series A.
A year ago, @zachzelner and I saw an opportunity to revolutionize personalization. We spun out a tool he’d built into a company, and got to work. In the time since, we’ve gone from a few early customers to thousands, from 2 team members to 25, and created an entirely new frontier for how businesses can understand and market to their customers.
Our team has built a robust platform, trained internal models, conducted industry-leading research, and onboarded thousands of companies we’re proud to work with.
So, this raise is meant for one thing only: to keep shipping, faster than ever, the very best products for the consumer businesses we power.
Ecom, hospitality, mobile apps and beyond: OuterSignal is here to supercharge the way companies connect with consumers.
As founders, we’re humbled, grateful, and truly just getting started.
Try us for free at OuterSignal.com.
And if you’re an A-player ready to work on something ambitious and enduring, we want to meet you. DM’s open.
Onward 🚀
Anyone have experience with getting ad accounts back on meta? Have a friend who's account got nuked and needs some help
Jared Holstad 🕵️♂️ retweeted
This persona strategy drove double-digit lifts across the board.
@noahsfriedman, Co-founder at @getoutersignal, breaks it down.
"A very popular supplement brand went from sending everyone the same email to tailoring its marketing around customer personas."
An executive might buy to stay sharp between meetings. A Midwestern mom may have a different reason for buying that same product.
That difference should shape more than the email subject line.
The brand carried its personas through:
• Emails: tailor the message to the customer’s reason to buy
• Landing pages: reflect that same customer’s needs
• Creative: build around the benefit relevant to that group
• Offers: adapt them to the persona
For operators, that gives you a concrete campaign audit.
Pick one customer persona and follow their journey from the ad to the landing page and follow-up email.
Does the same reason to buy carry through every touchpoint? Or does the personalized ad lead straight back to a generic pitch?
Ecomm Cowboy is live M-F at 12P CT.
Wait until y’all see what @getoutersignal is cooking 👀
HMU if you want a free trial
Meta/Muse went all in on partnership ads and collabs and my entire instagram feed is Muse ads now. Impressive work
Jared Holstad 🕵️♂️ retweeted
Often when I feel tired, I remember that I get to build epic sh*t with insanely talented people.
And then I no longer feel very tired.
Pressure is a privilege.
Working hard at problems worth solving with people that inspire you is quite simply the best.
Absolutely love being able to connect someone who’s looking for a service with the absolute best at providing said service.
The ultimate “I know a guy”
Jared Holstad 🕵️♂️ retweeted
just finally met and jammed with @DTC_Jared!
appreciate the time and sauce on how to help optimize and strategize how Birdie is using @getoutersignal
🤝👊
(not sponsored)
I've spoken to over 1500 brands about building and scaling creator programs.
By far the most common blocker is finding creators to partner with. Both for brands just launching these programs and for brands looking to scale them.
Traditionally you could either look organically on social, hire agencies or talent groups, or use a marketplace like SideShift or Trybe.
All are good options but come with some limitations. These are either expensive or are a cold pitch to creators. Negotiations take a long time, rates aren't usually favorable.
And if you have an expensive product, or need a very specific creator (someone who is gluten free, someone with a dog, someone who owns XYZ product) many of those options wont work.
The newest route brands have been using is tapping into their customer base. OuterSignal makes it extremely easy to ID customers who have followings and create custom, automated experiences for them to help land new partnerships.
The most creative routes have been:
-Auto taggging orders from creators to give extra samples, a handwritten note, or custom insert about a creator program
-Tagging the creators profile in Klaviyo/Omnisend/Attentive to give them a custom post purchase flow that pushes them to the creator program
-Auto messages sent internally to slack notifying the team about creators who are buying, reaching out directly to the creators on social
This is the most cost effective and time effective way to get real, genuine partnerships for brands in 2027.
How are you sourcing creators?
This is the best UGC for a product release I’ve ever seen. Insane visual and hook, clearly shows the product/benefit, and it doesn’t feel like an ad at all. It’s perfect.
Jared Holstad 🕵️♂️ retweeted
Your target customer might not actually be your customer.
@orenmeetsworld, Partner at Darkroom Agency, sees brands make this mistake all the time:
“You’ve been in a room with a VC or your boss or a CEO who’s like, ‘This is our target demographic. This is who’s buying our product.’”
Except now marketers can actually check.
Oren recently worked with a beauty brand that had built its entire marketing strategy around Gen Z.
Gen Z content, influencers, and seeding.
Then they looked at the actual customer data.
The people buying were Gen X and Millennials.
“Women buying, wanting to be younger, wanting to be cool with a brand.”
And that changes the entire way you think about the marketing.
As Oren put it:
“Our marketing’s not wrong. We just were going to the wrong demographic.”
For years, brands built customer personas from surveys, assumptions and what executives thought their customers looked like.
But marketers don't have to guess anymore.
“We can now see the full funnel of how people get there.”
Ecomm Cowboy is live M-F at 12P CT.
This is awesome. Been encouraging creators and brands doing whitelisting to do a similar concept with winning creative.
Now it’s so much easier
