I start my job in less than 2 weeks, and the anxiety of job hunting is gone. Anxiety is replaced by an empty canvas. I don’t feel the pressure to sell with every social media post. I want to write on here still. But I’ve no idea what?! What do you wanna know more about?

I think I just lost my drive for it. Also, working along takes its toll on me.

Update: I got a job! I start in September. I had a good go at running my own business, but ultimately it wasn’t for me. Thank you to everyone who commented below, I appreciate it!

Spent the last 3 months job searching! - Applied to 700 jobs - Failed 2 interviews in May - 1 went really well, never heard back - Identity stolen from a recruiter scam - Had 4 interviews the last 2 weeks - 1 more booked in Let’s go!

Yesterday, I saw this goat.

Sup

Helped a client book a call with a $15M tech enterprise from one LinkedIn post Literally took 36 min after publishing 😂 We found a list of 10 companies that my client would love to work with. Instead of sharing generic value, we identified a real problem they have. There was a gap in the prospects marketing. A gap that my client specialises in. We kept it simple. My client created content that fills it. I engineered a post that showcases this to the right people. The secret ingredient was @ tagging the ‘Head of Growth’ But.. decision makers want more. They want to know you can handle volume. So we explained: 1. What’s great about their marketing (yes, people still love being flattered) 2. Where the opportunity is with proof (ambition, not fear tactics) 3. A 6 month plan to take advantage of the opportunity (with content like my clients) Published on LinkedIn. Boom. Instant DM from the Head of Marketing. Call booked and done yesterday. Solving your ideal customers problems works - if you package it the right way!

Did 1 post for a client on LinkedIn earlier… Tagging a $15M funded company. 36 mins later: inbound dm + booked call. Sharing why + how, soon..

One way to get your ICPs attention on LinkedIn is to do a public breakdown of your ICP or competitor But don’t just do it for growth hacks Actually add value or insight that makes the company (and their audience) comment on your stuff Don’t just repeat a framework they use, or how they launch their products Actually outline the steps they take, and talk about WHY those steps are good Subtly tag the founder They’ll appreciate it, comment/like, and then you’ll start to be seen by their network (full of your ICPs)

Helped an agency client turn a $10m ARR prospect into an interested buyer. The biggest reasons why: We did work they needed. We showcased it on LinkedIn. We tagged the CEO. Boom. 15 mins later. Inbound DM. Email with marketing team. Calls in place.

LinkedIn is really good at generating leads for video production teams, man.

Yeah, it’s been a while. Been locked in. On LinkedIn. Miss the X timeline tho.

Hell yeah. Started writing a ‘north star’ long form content for clients every Monday. This one is a ‘Work in public’ style article that talks about a case study (lying dormant on the website). It’s a series we run once a week. It breaks down the thing the ICP cares about - and talk about HOW + WHY. Repurposed to 5-7 LinkedIn top, middle, and bottom funnel posts for the week. Host long form on website / newsletter. Link 2 posts to long form. Sign up to newsletter Nurture with 1x a week series.

My agency owner client doing $10k+ a month just converted a lead into real $$$ The LinkedIn formula we used: 1. BOFU case study LinkedIn post + 2. telling a vivid story + 3. some actionable value + 4. visual proof of work + 5. mentioning ICP pains + 6. optimised profile w/ website link — TAKEAWAY Proof, value & authority are great. But everyone does this. Telling your OWN story is a differentiator. NO ONE else has the story behind your biggest client result. People crave stories. Names, places, people, emotions, numbers. We can’t help it. So I believe in 2026 - with the rise of B2B AI content - more and more decision makers will actively buy from brands that tell stories WITH their value content.

George hasn't posted on LinkedIn in 2 years and has 339 connections. And it took just ONE of my posts to convert a lead into a client within 24 hours of hitting publish. "he [the lead] had already convinced himself he needed me" The post isn't just content. It is pre-selling George's expertise to prospects. It's essentially a sales agent in the form of a case study. Showing your expertise on LinkedIn doesn't just generate leads.. it shortens sales cycles, qualifies leads, and does the selling for you while you focus on client delivery. Here's how you can do this too (bookmark this): 1. Know your ideal client profile 2. Write a clear LinkedIn headline 3. Update your About section to explain offer 4. Find a case study that solves your ICP's pain 5. Add a visual that shows the results 6. Write about the case study: - Numbers on headline - Tell a story (names/emotions/places) - Show you understand the ICP problem - Explain WHY you chose the solution - Show WHY your ICP needs the solution - Give some value (HOW ICP can apply) - Add a 'The Takeaway' section at bottom - Show authority (years of exp, results, brands you've worked with) 7. Post the thing 8. Check saves/followers/link clicks the day after 9. Iterate, improve, WOW your prospects Here's a link to the exact case study that I wrote for George which got him the new client: tinyurl.com/yfut3b3u

5 B2B content stereotypes on social media: 1. The Replier Instantly replies to all your posts. Probably AI. No effort. Vapid comments like ‘nice’ or ‘agree’. Probably part of an engagement circle. Occasional slip up with AI messages prompts coming through and giving you 2nd hand embarrassment. Thinks mass AI replies are a quick way to thousands of followers and booked calls, but quickly realises it just annoys everyone. Blocked by decision makers. They easily see through an influx of comments from a random account. 2. The Robot 100% AI content pumped out their personal and company accounts. Loads of em-dashes and use of phrases like ‘it’s not X. It’s X’. Every post is like it. Almost impressive with how shameless it is. May also a 'Replier'. Has no time to think of original content or learn how to use AI to complement the creative process. Does it to check a box, but the content doesn’t actually move any KPI forward. Empty. Pointless. The tragedy: the business could be the perfect solution for an enterprise decision maker, but they’ve tuned them out and much prefer the content of Vendor B, who recently published a case study and video testimonial. 3. The Link Merchant Every post is self promoting something (nothing wrong with occasional links btw). But it’s ‘SUBSCRIBE to this’, ‘SIGN UP’ to that alllllllllll the time. Only cares about sign ups to something. Sometimes they even just post a few words and the link. Get 1 sign up a month. Their audience grows weary of the incessant links and there’s actually a negative effect on the CTR. People begin to subconsciously ignore their actual content, and the algorithm notices. ICP engagement drops off. Spamming irrelevant links creates a negative connotation (viruses/self obsession etc) with prospects who see this before they book a call. 4. The Lofty One Posts surface level value (some useful), but you check the comments and they do not reply to ANYONE. Zero engagement. Usually crosses over with The Link Merchant. Likely sells a course or info product (which again may be useful) but much like The Link Merchant, lack of engagement with comments signals the poster does not care about them.. and prospects find the aloofness a bit strange also. Next. 5. The Ghost Runs a very successful business and has tonnes of connections with their target market on LinkedIn, but almost never posts (either from their account or the companies). The last post was 2 years ago about an old feature they launched. Too busy with ops to care about posting B2B content to attract more clients. They’re not *obviously* losing anything because they have solid word-of-mouth and great brand credibility, but they are losing out on a potential inbound channel by NOT posting about their successes, case studies, and behind the scenes. Long term, they’ll probably be fine. But the added layer of public social proof COULD accelerate their growth to the dominant player or their category. Shorter sales cycles. Access to C-Suite who’d normally ignore them. Being known and remembered by prospects.. on autopilot. But they're scared. Scared of starting. They don't know what or how to write content every day that nurtures prospects from top to bottom of funnel with a content system.. not a few random posts every week. HINT: they should start by turning ICP-centric website testimonials into middle-of-funnel LinkedIn posts that direct reader to click through to their website and read the full thing (Feature it on their profile so any new ICP sees it and gets curious).

I constantly live in the future and forget to appreciate the present I’m always thinking about growth with my business, or new things to launch I barely take the time to live in the present of realising I went from zero (July 2024) to now I think a lot of founders have this