ed boost (@EdouardBoost) header
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Client Lead VML, climbing frame, tweeting various interests, sporadically.

London, England
Joined July 2011
Photo by ed boost (@EdouardBoost)Photo by ed boost (@EdouardBoost)Photo by ed boost (@EdouardBoost)Photo by ed boost (@EdouardBoost)Photo by ed boost (@EdouardBoost)
A few months ago, a client asked that I give a presentation to her team about how to give better creative feedback. These tips work just as well for aspiring creative directors, so here it is as a🧵 /1
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What happens when you ask an AI to generate "Human Evolution." This is terrifying.
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Delightfully simple & brilliant from @LEGO_Group.
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Most creatives are frightened of getting it wrong. So the frightened account men and frightened planners are trying to make the frightened creatives safe work even safer. And then everyone’s surprised there’s so much dull work around. ✍️ @davetrott: davetrott.co.uk/2008/08/it-d…
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As an elder millennial who came of age when Google became a verb, I had difficulty grasping that ~40% of Gen Zers use TikTok for search. So I hosted a mini-focus group with Gen Zers to learn more. Here are 3 takeaways:
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Quebec's new anti-jaywalking campaign...
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ed boost retweeted
send this to the WhatsApp aunties and tell them that indiyah was praying for dami. we can get their vote #weonsmoke #LoveIsland
It's as if #Damiyah know what's around the corner 🥺 #LoveIsland
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Please share details of our 2-week work experience opportunity for 16-18 year olds! Successful applicants will have the opp to work on a real brief and learn from leaders in the industry. Applications close 1st July! vmlyrcommerce.com/incubator #marketing #workexperience #ambition
Congratulations to @WPP, the @uhbtrust Outstanding Employee Network of the Year at the inaugural @Burberry British Diversity Awards. #BDA22 britishdiversityawards.com
Not what I imagined “liberation” to look like. #Kherson
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The first page of Shane Warne's autobiography is world class
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Tired: Content focused on SEO goals Wired: Content that powers your entire marketing strategy Here's why and how:
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🚨"Who exactly does the @MetPoliceUK work for ma'am? Our citizens, or Boris Johnson?" 🚨 (Location: New Scotland Yard. Sound on)
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To the Nazis, he was known as "Alaric". To the British, he was known as "Garbo". But his real name? Juan Pujol García. And during World War II, Pujol served as perhaps the best double agent the world has EVER seen. A thread on “the spy who saved D-Day”:
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Ads usually suck. But some don't. and I found them. Here are 10 that will blow you away👇
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My peoples, the time has come for a MEGATHREAD. In 40 tweets I will explain another 40 concepts you should know. Strap in. Here we go:
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ed boost retweeted
Sometimes the toughest opponents are the ones you can’t see. We’ve launched our new #InvisibleOpponent campaign to show that you don’t have to fight it alone. CALM is always in your corner. WATCH OUR FIRST EVER TV AD. youtu.be/VLtnaeIVh2Q
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Hospitality going too far... 🤣 Source: reddit.com/r/funny/comments/…
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