Highly customizable AI-powered programmatic solutions for agencies, publishers, broadcasters and content owners
New York, NY
Joined September 2012
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#DOOH posted the highest increases across all formats, representing 31% of total out-of-home revenue in Q2, according @YourOAAA bit.ly/2TTevY5 @mp_joemandese
We totally forgot to boast of launching a #DOOH SSP for Russ Outdoor! By developing #programmatic solutions with DOOH media operators, Getintent offers advertisers the opportunity to reach broad audiences with high-impact campaigns bit.ly/2LVfTHu
.@IABTechLab releases data #transparency standard in an effort to illuminate third-party data marketplaces and encourage more informed data usage iabtechlab.com/press-release…
Growing #connectedTV usage is now making up nearly half of #digital video ad impressions, while mobile video ads are now 25% @extremereach mediapost.com/publications/a…
#ConnectedTV inventory is growing like weeds affecting where and how ad dollars get spent. emarketer.com/content/connec…
IAS announces the world’s first verification solution for #ConnectedTV. During this pilot, @integralads integrated with eight leading US #video publishers including @cbsinteractive and @NBCUniversal. integralads.com/news/ias-bui…
Among the internet’s most popular 1,000 sites that sell #programmatic ads, 79.2% used #HeaderBidding in March 2019 emarketer.com/content/five-c…
In 2018, #digital ad spending in the US exceeded $100 billion, according to @iab. While the growth in mobile is substantial, digital audio and and out-of-home #advertising are becoming more prominent. tcrn.ch/2vJuOvb via @techcrunch
What can #CTV advertisers learn from mobile? adexchanger.com/the-sell-sid…
In 2019 #programmatic will account for the majority of #digital display spending in France, Germany and the UK with PMPs gaining momentum, according to @eMarketer emarketer.com/content/in-eur…
Looking back at 2018 and the industry's efforts to improve ad quality and protect #marketers and #publishers from #fraud adexchanger.com/online-adver… @AdExchanger
#RewardedVideo is beginning to prove its benefits beyond gaming #apps, so marketers plan to increase ad spend on opt-in video in 2019. emarketer.com/content/reward…
Will app-ads.txt eliminate the sale of fraudulent inventory in #programmatic? martechtoday.com/iab-tech-la…
According to @Zenithmedia forecast, in 2019 #programmatic will gain a dominant share of #digital media transactions warc.com/newsandopinion/news…
The speed and inventory availability of #programmatic have made it a natural bedfellow for political #advertising emarketer.com/content/how-po…
While third-party #data may be losing some of its glamour, few marketers can rely on first-party data alone, professionals say emarketer.com/content/what-i…
Looks like more #GDPR-style laws are coming our way emarketer.com/content/busine…
#Programmatic is seeing a healthy jump in #viewability, @integralads states in its H1 2018 media quality report mtech.today/2OVWs00 via @martech_today
Right now, @IABTechLab is working on #OpenRTB 3.0, which is a major overhaul and not backwards compatible with previous specs. This is how the new spec will change the way #adtech companies operate emarketer.com/content/how-rt…