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Where EI meets AI to power connection between brand and consumer

Email us at [email protected]
Joined March 2014
Photo by GlassView - Emotional Intelligence Engine™ (@GlassViewMedia)Photo by GlassView - Emotional Intelligence Engine™ (@GlassViewMedia)Photo by GlassView - Emotional Intelligence Engine™ (@GlassViewMedia)Photo by GlassView - Emotional Intelligence Engine™ (@GlassViewMedia)Photo by GlassView - Emotional Intelligence Engine™ (@GlassViewMedia)Photo by GlassView - Emotional Intelligence Engine™ (@GlassViewMedia)Photo by GlassView - Emotional Intelligence Engine™ (@GlassViewMedia)Photo by GlassView - Emotional Intelligence Engine™ (@GlassViewMedia)Photo by GlassView - Emotional Intelligence Engine™ (@GlassViewMedia)Photo by GlassView - Emotional Intelligence Engine™ (@GlassViewMedia)
GlassView - Emotional Intelligence Engine™ retweeted
IPG’s Mediahub and neuromarketing company GlassView planned and optimized Topgolf’s media based on consumer joy. adage.com/article/media/topg…
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Thanks ⁦@GlassViewMedia⁩ CEO &Founder J Brooks for sharing his journey & amazing biz with our ⁦@Wharton⁩ students in #Brain2Biz class yesterday! You’re a rock star!
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For a January campaign for Travel Texas, GlassView, used high-tech headbands to measure brain activity then fed this data into an AI model, which detected patterns in how people were emotionally responding to ads. ow.ly/1YYS50PG0Uv
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It’s amazing how far our technology has come. Great work #Cogwear CEO DavidYonce and the rest of the team! Lightweight, comfy, ultra-low noise, and virtually immune to movement. Grateful for our partnerships with ⁦@GlassViewMedia⁩ & #Rezon coming together to make it happen
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This week, we are featuring the Founder and CEO of GlassView, James G. Brooks, Jr. (YL ’17). James identifies prioritization as an important skill for successful entrepreneurs. Thank you, James, for sharing such thoughtful insights! #YoungLeadersAustin2022
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Cheers all around! There's always something new to eat or drink here. Take a look at some of our favorites: bit.ly/36HlMPT #TexasToDo 📷 by: @stagecoachsalado
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By 2021, time spent with digital video will surpass 10% of daily media time in this country: emrktr.co/2Xm4L9O
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Now's the time to take an omnichannel approach to your branding bit.ly/2XBPOAa
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Advice | 5 ways to connect with Hispanic millennials and Gen Zers: adweek.it/2ttckOy
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Revealed: The Super Bowl LIII advertisers that added the most social followers bit.ly/2E1Lp28
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.@girls_inc is running a PSA about empowerment during the Super Bowl: adweek.it/2FXK4M7
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The Top 5 most creative brand ideas you need to know about now bit.ly/2G6QAzn
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TV advertisers are moving more of their money to advertise against internet-streamed content, but that money is usually connected to the money they continue to spend on linear TV, according to agency executives. trib.al/kBxLw7C
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Condé Nast deepens investments in video with new Bon Appétit OTT channel: adweek.it/2UaM8Ub
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Advice | Lessons from 3 interactive branded content videos that debuted before Bandersnatch: adweek.it/2W2i4f2
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We are saddened by the loss of such an important figure in the advertising and marketing industry. We thank Barbara G. Proctor for the contributions that she made to this field and especially for trailblazing the way for women and people of color in this industry.
Pioneering black woman in advertising, Barbara Gardner Procter, has died bit.ly/2D7vkYv
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Instagram's digital ad share to double despite Facebook issues bit.ly/2Fvo3U4
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Why TV will undergo a year of rapid marketing evolution bit.ly/2CXEvL9
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Condé Nast names @whembleysewell as new executive editor for LGBTQ+ brand, them: adweek.it/2Fk7eve
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