Jason Roop | Springstory PR (@GoSpringstory) header
Jason Roop | Springstory PR (@GoSpringstory) profile picture

Jason Roop | Springstory PR

@GoSpringstory

Make news. Build trust. Drive growth. 🌱 PR & Content Marketing for Brands 🌱 Talent Management for Creators [email protected]

 Richmond, VA
Springstory.com
Joined May 2017
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592Media
Photo by Jason Roop | Springstory PR (@GoSpringstory)Photo by Jason Roop | Springstory PR (@GoSpringstory)Photo by Jason Roop | Springstory PR (@GoSpringstory)Photo by Jason Roop | Springstory PR (@GoSpringstory)Photo by Jason Roop | Springstory PR (@GoSpringstory)Photo by Jason Roop | Springstory PR (@GoSpringstory)Photo by Jason Roop | Springstory PR (@GoSpringstory)Photo by Jason Roop | Springstory PR (@GoSpringstory)Photo by Jason Roop | Springstory PR (@GoSpringstory)Photo by Jason Roop | Springstory PR (@GoSpringstory)
As a Scout, I saw Lee Greenwood perform “God Bless the USA” at the National Boy Scout Jamboree at Fort A.P. Hill in 1989. It’s incredible to watch him belting out his hit more than 36 years later. 🇺🇸
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Happy 250th! God bless America
Image from Jason Roop | Springstory PR (@GoSpringstory)
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4 quick PR and content marketing takeaways for your business from the debate over this city's $22,000 paid news content. richmonder.org/city-hall-is-…
City Hall is making its own news, and paying the RTD to distribute it

City Hall is making its own news, and paying the RTD to distribute it

The city is paying the RTD for the opportunity to reach the paper’s audience directly, without being filtered through news reporters.

richmonder.org
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In this case, the sales team's proposal told the client that this paid "storytelling series" was "replacing the need for constant interviews or reactive press." Yikes.
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Your reporters create the content that gives you something to sell. I have no doubt the sales team is under pressure, but undercutting the primary mission of a news organization isn't the way to build a strong business.
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The ballpark project continues to be messy. They play ball but will we pay off our bonds? Will VCU ever play there? Will we ever knock down the other stadium?
Graham Moomaw (@gmoomaw) profile pictureGraham Moomaw@gmoomawMay 29
Richmond Flying Squirrels owner Lou DiBella is going nuclear. He filed a defamation suit against the lead Diamond District developer, claiming a jokey movie quote was blown up into an allegation he threatened to kill the developer and his family richmonder.org/flying-squirr…
Flying Squirrels owner sues Diamond District developer over heated encounter at new ballpark

Flying Squirrels owner sues Diamond District developer over heated encounter at new ballpark

As Richmond officials celebrated the opening night of the city’s new baseball stadium last month, a tense conversation happened in a hallway near the team offices of the Richmond Flying Squirrels.

richmonder.org
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Sad news for a longtime Richmond nonprofit that did so much good work. From @StyleWeekly styleweekly.com/art-180-to-c…
Art 180 To Close Its Doors

Art 180 To Close Its Doors

After nearly three decades, one of Richmond’s most empowering community nonprofits is closing on Aug. 28 citing financial strain. UPDATED: Former Director Marlene Paul responds to story.

styleweekly.com
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You think this is a lot? Wait till the city starts providing a full year’s salary to execs as severance pay.
Samuel B. Parker (@SamuelParkerRTD) profile pictureSamuel B. Parker@SamuelParkerRTDApr 10
UPDATE: officials say Clay will get $549,000. That’s more than double the $250,000 she originally sought in her suit.
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Do you ever speak with reporters for your organization, or prepare others who do? We have 10 slots left for this Executive Media Coaching workshop I'm holding Feb. 4 for AMA Richmond. For print, broadcast, podcast. Be at your best and prepared: amarichmond.wildapricot.org/…
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Jason Roop | Springstory PR retweeted
Eric Kolenich (@EricKolenich) profile picture
Eric Kolenich@EricKolenichJan 26
Two players from the 804 are headed to the Super Bowl, both with the Patriots - TreVeyon Henderson from Hopewell and Morgan Moses from Meadowbrook.
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Local newsrooms may have endured hardship under Lee Enterprises — but not its chief executive. RTD reports that the CEO of its owner, Kevin Mowbray, will take home $1.5 million with his resignation. This news on the day the RTD signage was removed from its former downtown HQ.
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Full story: richmond.com/news/state-regi…
Florida billionaire to become chair of Times-Dispatch owner after $50 million deal

Florida billionaire to become chair of Times-Dispatch owner after $50 million deal

Florida-based billionaire David Hoffmann is leading a $50 million deal with the owner of the Richmond Times-Dispatch to buy a controlling stake in the chain and become its chairman.

richmond.com
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For my Richmond connections — my client Ishmael Sandiford throws his final fitness party of the year this morning. Join us for a fun, uplifting workout that starts your day right. Bring a friend or two. Live DJs, guest trainers. Get tickets: eventbrite.com/e/fit-x-prese…
Image from Jason Roop | Springstory PR (@GoSpringstory)
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Our city's for-profit daily newspaper closed its downtown headquarters. Our city's nonprofit broadcast company is spending $65 million to build downtown headquarters. Would it have been cheaper to swap?
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