I Write About Things That Interest Me...
Joined July 2020
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There's something called the 15 minute rule
Wherein if you're stuck on something, you'll have 15 minutes to try to figure it out on your own and write out everything you tried
And if you're still not able to solve it, take it upstairs or else they're not touching that at all
This thing irritates me so much.
Anytime my nephew or niece asks me a basic question, I ask them what they’ve done before asking me. They know the answer cannot be nothing. Else, they just turn back to go and make an attempt first…because they know they’ve fucked up like that.
Teach your young people to have agency. You too train yourself. Just search for stuff.
It’s even crazier because we’re in the age where information follows you everywhere!
Leave those classes and WhatsApp groups for more complex career learnings. Why are you joining a telegram group to learn how to do build a CV in 2026?????????
Do better for yourself. Actually google, use AI, research and learn things by yourself.
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I believe 90% of people don't do this
That's why one thing l pride myself on is that if I'm asking you a question,
I'll always give you resources that l tried to solve the problem but didn't quite land
So that when you're helping me you can know where to begin from or so
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Bro sold his friend on quitting his job and his friend had no idea that was the outcome he wanted, lol
A friend approaches me and says “I think I want to quit my job and start a business”
Old me: Why?
Friend: *States reasons
Old me: Okay so what’s holding you back?
Friend: *Gives reasons
Old me: *Starts advising*
“You need an offer first, then give it out for free, then get testimonials, then build a funnel” etc etc
Friend: *Lists all the reasons why it won’t work.
Old me: *Tries to encourage them
Friend: *Goes back to job they hate.
New Me Now.
Friend: I want to quit my job
New me: Why?
Friend: *States reasons
New me: Sounds reasonable…so why quit?
Friend: Defends their reason for quitting
New Me: “Are you sure you’ve really thought about this? Quitting your job means;
*lists out all the reasons why they SHOULDN’T quit”
Friend: Yeah…but. *further defends their reason.
New me: hmm. Not sure you’re the kind of person to follow through with this…can bet we’re going to be at that job 6 months from now
Friend: *Quits job.
Job done.
Lesson here
You see that place where she asked if his place was close
That's very very key... that's why if it's possible, plan all your dates as close to your house as possible
If it's even walking distance then better
Nothing ever beat very good logistics
If every man had it, it won't be that effective anymore.
And thank God school doesn't teach this as well.
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anybody that's teaching anything copy related from Agora or Stefan Georgi can have my money anytime of any day
They don't even have to sell to me, they should just send me the payment link and I'll make payment right away
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"How I went from eating once a day to making over 400 sales a day in 30 days without learning any skill, running ads or sending cold outreach"
This might even work better
It works cause there's a promise, proof, pain & constraints talked about
Same offer but frame it differently and your ROAS move from 1.2 to 2.2
Crazy stuff.
That’s the power of framing.
E.g
How I was able to make 2 million naira monthly might be small.
But if the product was 5k.
Saying :
How I was able to make 400 sales last month might work better.
Learn how to frame your ideas.
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And you can learn more about how to make your copy hit way better by watching this video and binging this guy channel on YT: youtube.com/watch?v=FnbfqLz3…
It's been a serious game changer as to how I go at writing copy recently
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And the best part is that even if you don't wanna or know how to create your own product
You can literally just affiliate for someone and make a shit ton of money too like how this person is gonna print
Damn I gotta learn moreeeeeeeee 🥲
Someone literally saved hilda baci’s videos, created a landing page, bought a domain with a similar name
And they are currently promoting her course on the same app she is running ads on
All i have to say is, why are you not selling digital products online!!! If it was really not profitable do you think anyone would be going the extra mile to do that??🤓
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I started doing this by just selling PDFs and such over the last 2 months and I've made a pretty good amount of money
Although I'm still learning, but after years of tryna make money online
It's still crazy that all l had to do was learn how to package and sell something
it's becoming increasingly more important for people new to the game to learn direct response marketing...
there's so much noise around AI & the future of online biz right now
people think they have to understand sophisticated agentic marketing systems & build complex products to make their first $10k month, lol
in reality, the best thing you can possibly do is find an affiliate offer, e.g. a CPI offer that pays you $1 per app install, or a low-ticket infoproduct, and start driving conversions to it through either organic content or ads
if you don't find success in the simplest form of online value exchange then you should not be thinking about anything else
do not think about brand building or building products
learn the fundamentals of direct response marketing - the act of putting an offer on peoples screens & converting them immediately
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Ehen @hillary_odogwu, I heard you talking about your product on the space the other night and found your ads online and wanted to pay but the payment option wasn't available for me
I'm in Ghana maybe that's why and also I replied to 2 of the email sequences but still no reply
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People don't even know that the same creatives, landing page that works on unawae, problem and solution aware people don't work on product aware and most aware people
But they just wanna copy and don't understand someone's reason behind doing something
Everyone go learn
You see someone spending ₦100,000 daily on ads and making millions in sales.
You decide to copy their budget.
Someone else sees them using a particular creative and copies it.
Another person copies their targeting.
Everyone wants to reproduce the result, yet very few people investigate the system behind it.
How profitable is their offer?
How much can they afford to spend to acquire a customer?
How well does their audience respond to their message?
What happens after someone clicks their ad?
You can copy someone's visible strategy without understanding the economics that make it work.
Study successful marketers. Learn their principles. Understand their numbers.
Then build a system that makes sense for your own business.
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All these long talk can just be solved by learning how to run ads in like 2 weeks
Instead of donating money to UpWork
when i and other friends opened our accounts on the platform, we were gifted 50 free connects each and we made sure we got a job with that small connect and immediately i got the contract i had to verify and start using the account
but today a new account user needs 38 connect to verify their identity not to talk of applying for jobs...
what a time to be a freelancer..... smh 💔
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when the NIBSS bs was happening, I had to put my number on my website to reach out for any issues
People literally stopped buying and just messaging me without even reading the sales page correctly
All that bs stopped when I removed my number from everywhere
Can you people just start running SALES CAMPAIGN if you want sales in 2026?
You want sales then just run a sales AD CAMPAIGN😶🌫️
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The mystery of uglyyyyyyyyyyyyyy ads
Also don't you see the type of crazy offer on this image, how many people selling hair are doing payment plans
As a Meta ads specialist, I’ve observed something about running Meta campaigns and using creatives.
I’ve seen a really good video/image with less conversions and engagement.
On the other hand, I’ve seen a mediocre video/image convert better.
Below is an example.
Although not on Meta but TikTok.
The algorithm still favours some people.
Cos tell me how this image is good looking? 🤦
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I recently realised this since I started selling stuff, people will buy it "just to lie to themselves that they're solving the problem" and they will be absolutely ok with that
It's easier to sell opportunity than improvement.
People will line up to learn how to become a ghostwriter or start a “passive income” business.
Yet 97% still fail.
Why?
They bail as soon as it gets hard, chasing the next shiny object and promise of “easy money”.
That’s why I sell to people who know it will be hard. Because those are the people who will show up to do the work anyway.
There are far fewer of these people, and they buy differently than the hopeful newbies.
But they'll also pay a lot more for results. And they’ll actually do the work to get them.
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Something I've realised after watching a lot of these type of ads is that
Almost all of the good ones are just advertorials tho
There’s one thing everyone’s missing with AI drama ads.
And it’s why I’ve watched so many flop over the last few weeks.
They jump straight into the product. The benefits. What makes it different.
That’s a bottom of funnel ad with nice visuals.
They're missing the most important thing:
STORYTELLING.
Look at this ad from PetLab.
The first line isn’t about joints. It’s a kid asking “Why do his back legs slip like that, dad?”
Every owner of an older dog feels that one.
Then the dad lists everything he’s already tried. Good food. Shorter walks. Pet store chews. “Nothing’s moved.”
The product doesn’t show up until the neighbour’s 13-year-old dog is “moving like he’s five.”
By then you’re not watching an ad. You’re rooting for Cooper.
Open a loop. Make it about someone they love. Let a character say the doubt out loud. Then pay it off.
That’s how a drama ad scales cold.
Stop opening with the product.
Open with the dog.
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