Best selling author and acclaimed practitioner of Behavioral Science Research applied to Message Architecture. fmr RNC Vice-Chair "The Message Matters"
Joined August 2021
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Jay Shepard retweeted
KC is GREAT !!!!
Jay Shepard retweeted
My support for @kc4gop has nothing to do with the current chairman. (I'm no delegate or influencer, just a citizen with opinions). Her idea of a comprehensive review is something I think voters deserve.
Why Outrage Works—And Why It Often Backfires
In this episode of The Message Matters Briefing, we explore why outrage is one of the most powerful—and dangerous—tools in political messaging. We examine how voter frustration, emotional intensity, and political identity determine whether outrage builds momentum or drives voters away.
We also discuss why campaigns often mistake agreement for emotional commitment, how polling can miss voter intensity, and why the same message can succeed or fail depending on timing.
Does outrage actually persuade voters—or does it simply energize those who already agree?
Crosbie is the RNC answer. She is smart and gets it. She will make the changes that are so needed.
Jay Shepard retweeted
Savage. she is straight out of central casting. RNC gets a good one. No one “in the in” goes against the chair and the power structure unless they have the votes, so sounds like this is final… and good, she’s a budget hawk and knows strategy.
This is the first sign of the meaningful change that the RNC needs. Crosbie is the one that can right the RNC ship . Let your RNC members know that change is needed.
#NEW | “The RNC has fallen short.”
Lexington-based RNC Co-Chair KC Crosbie announces her bid to succeed Joe Gruters as the next RNC Chair.
In a letter, Crosbie says the party failed to address voters' concerns and is pushing for a committee-led post-election review.
Voters Liked the Message—But Did It Actually Persuade Them?
#Messagemattersbriefing
Why political consultants sometimes fail the very candidates they are hired to help.
We examine how misaligned incentives, confirmation bias, recycled campaign strategies, and an over reliance on polling can undermine political campaigns.
We also discuss why impressive presentations and years of experience don't necessarily translate into effective strategy—and why understanding voter psychology matters more than simply following conventional political playbooks.
Are political consultants focused on winning elections—or protecting their reputations and securing their next client?
The Message Matters Briefing will give you the ability to persuade effectively and not just be a robot spewing the talking points that aren't getting the job done.
Shepard is a political strategist, communications consultant, sales manager, trainer, speaker, longtime coach and behavioral science practitioner who has spent decades studying a deceptively simple question: Why do some messages persuade while others fail?
His work is built around one enduring idea:
"Being right isn't enough. You have to be heard."
It's all about getting your like minded friends and family out to vote.
We are fighting for Alaska. Stand with us. Go vote! Our kids are counting on you.
Get more info here: alaskagop.net/alaska-republi…
It's all about getting your like minded friends and family out to vote.
Jay Shepard retweeted
When a sitting democratic town councilor in EG Mike Donegan tells you if you disagree with him to go find your tribe in Alabama . The arrogance is unbelievable @RhodeIslandGOP @EG_GOP
This man is the hardest working candidate in Vermont. He will be the hardest working Congressman in DC. Gerald Malloy deserves your vote.
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No national figure has worked harder than co-chair Crosbie. She is everywhere.
I wanted my last stop this cycle to be in New York with @lawler4ny out of respect for the job he has done in Congress and his campaign.
Mike has always fought for what’s right and held the line for his constituents, no matter their political affiliation. From public safety, millions in resources for the district, SALT tax deductions and more, Mike is standing up for ALL of the Hudson Valley. NY-17 is his home, and he has put his home first.
On Tuesday, November 3rd, grab your family, friends, and neighbors, and vote for the hometown boy who has always represented NY-17 with dignity, fairness, and respect. Vote MIKE LAWLER!
