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Joined January 2020
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Journal of Interactive Marketing retweeted
New Journal of Interactive Marketing article available: "Chatbots in Marketing: A Literature Review Using Morphological and Co-Occurrence Analyses"
Read it here: buff.ly/3LEq12M
Journal of Interactive Marketing retweeted
New Journal of Interactive Marketing article available: "Email Marketing as a Tool for Strategic Persuasion"
Read it here: buff.ly/3wPYy8T
Journal of Interactive Marketing retweeted
The American Marketing Association is thrilled to announce the release of the first Journal of Interactive Marketing issue under AMA's stewardship. Please join us in welcoming the journal to the AMA family! Read the full announcement here: bit.ly/3PwKmdu
#MarketingAcad
Journal of Interactive Marketing retweeted
My 2020 @JofInteractive article with @profpauwels & Anatoli scores 2nd place of the journal's 2020/2021 #PlumX metrics! Seems that people find our suggestions on how to use #AI to measure #brandequity with #UGC helpful. Check it out here go.wwu.de/6qoup it's #OpenAccess
Journal of Interactive Marketing retweeted
what happens when you allow your competitor's fans to dish you on your owned brand page? my blog based on the @JofInteractive paper by @eceilhan @RaVoKue #brandidentity #socialmediamarketing @Kozinets @LindaDHollebeek @amreed2 @markritson analyticdashboards.wordpress…
Journal of Interactive Marketing retweeted
Messaging matters! Discussion uncertainties behind the scenes but when you promote a marketing message, your message should be clear and certain. #mkt2021csub
This month’s feature article shows that marketers can improve the return on social media investments by expressing certainty and maximizing consumer engagement. Read the summary and full article today: marketingedge.org/academic/j… #@calebwarren #ToddPezzuti #JamesLeonhardt
Journal of Interactive Marketing retweeted
As a past recipient of this award, I encourage doctoral students to apply for this.
May 31 deadline: SHANKAR-SPIEGEL DISSERTATION AWARD - $3,000 to the winner to be used for conducting the research and data collection to support their dissertation. For details and to apply, visit: marketingedge.org/academic/p…. #InteractiveMarketing
Journal of Interactive Marketing retweeted
Did you know that we hold our phones upright 94% of the time? Vertical video is everywhere! 📲
Curious to find out about the effectiveness of mobile vertical video marketing? 👉Read our article in @JofInteractive: authors.elsevier.com/a/1cdtt…
#videomarketing #mobilemarketing #UGent
Journal of Interactive Marketing retweeted
9 tips on how to manage your #socialmedia @JofInteractive @data_initiative analyticdashboards.wordpress…
Journal of Interactive Marketing retweeted
#brands should not #censor #hate posts on their #ownedmedia - your #fans have your back! We show higher #engagement for @samsung @Apple @CocaCola @pepsi @Nike @adidas @Colgate @Crest @McDonalds @BurgerKing in this @JofInteractive with @eceilhan @RaVoKue analyticdashboards.wordpress…
Journal of Interactive Marketing retweeted
Link your #digital #ads to sales in a #marketing mix model that allows long-term effects and enrich your data with #experiments. We know this. WHY AREN'T YOU DOING IT? thx @analyxcompany @markritson @DrGiesler @augustinefou @shubasrinivasan @ksudhir1 linkedin.com/pulse/digital-a…
Journal of Interactive Marketing retweeted
Can brain data be used to forecast viral marketing success? This month’s @JofInteractive feature article shows that it can! Click the link to learn more. #interactivemarketing
marketingedge.org/jim-januar…
Journal of Interactive Marketing retweeted
thanks @DrSonyaWurster for giving #free access to our @JofInteractive research on how #survey awareness, preference and loyalty #metrics give the WHY behind #onlineconsumerjourney and predict #brand sales months out @McKinsey @kevinsgray999 @HBSmktg @data_initiative @markritson
Read a summary of @profpauwels & Bernadette van Ewijk's @JofInteractive article for a new framework to help managers assess the types of metrics to drive brand performance depending on whether the goal is short-term sales or long-term brand health. #JIM
spr.ly/6011HOKjB
Journal of Interactive Marketing retweeted
Calling PhD candidates researching in areas related to interactive marketing! Submissions are now open for the SHANKAR-SPIEGEL DISSERTATION AWARD. To find out more, including submission guidelines and relevant topics, visit: marketingedge.org/academic/p…
#InteractiveMarketing
Journal of Interactive Marketing retweeted
What makes your company's #socialmedia posts stand out and get more comments? My blog based on the @JofInteractive paper with rockin' @RPRooderkerk #marketing #viral #b2b @markritson @data_initiative analyticdashboards.wordpress…
Journal of Interactive Marketing retweeted
The #IMRC2020 continues today! Day 4 begins with research on #SocialMedia Consumption & #Psychological Wellbeing by @CammyCrolic, @AndrewTStephen, Peter Pal Zubcsek & @gillianbrooks.
@OxfordSBS @kingsbschool #MarketingAcad #DigitalMarketing @cassbusiness
Journal of Interactive Marketing retweeted
Deserving winners of the #IMRC2020 most promising research award 🙏 to @LazaridisInst 👇👇👇
how #socialmedia and #fakenews topics drive the #USElection2020 : #pressrelease on the award-winning research by @RaVoKue thanks #imrc2020 @arthur_spirling @sinanaral @davidlazer @JoeBiden @realDonaldTrump analyticdashboards.wordpress…
Journal of Interactive Marketing retweeted
Here’s another little thing that matters. When marketing to new people, they don’t need to know so much at first. Excessive words will bore them. Make your paragraph shorter. People want to make decisions quicker.
#DigitalMarketing #EmailMarketing #Marketing #B2B #B2C
Journal of Interactive Marketing retweeted
Thanks to my amazing coauthors Bernadette van Ewijk, @AnatoliColicev and @RaVoKue, the Journal of #Interactive #Marketing got top #socialmedia attention ! thanks @JofInteractive for the wonderful cooperation
Journal of Interactive Marketing retweeted
The First-Gen Virtual Mentoring Program application is now OPEN! Learn more about the program, participating companies, and apply today: marketingedge.org/student/st…
#firstgen #mentorship
ALT https://marketingedge.org/student/student-programs/firstgen-initiatives/