Kyle Logiks retweeted
I don't talk about the brand very much because I like to treat this account as a safe space to talk about oral health...
BUT, I have been working on a new product for the last year and a half... and it's ready.
We have a few tucked away to give away for our top creators but I begged @CalvinandNOBS to let me give some away to the X family.
What is it?
It's a microbiome balancer disguised as a breath mint. It looks and tastes like a breath mint but it's much more.
Why did I make it?
There is so much time for things to go wrong during the day between your morning and evening routine, and I found a cool way to make it an opportunity for things to go right.
Ok so what does it actually do though?
We call the formula FloraShift, and the name is very intentional.
So many of us are walking around with an imbalance. The same type that can make you have IBS, acid reflux, a yeast infection can also happen in the mouth. This presents as bad breath, gum disease, cavities. We're even finding oral bacteria implicated in cancer, dementia and heart attacks. Oral dysbiosis causes a LOT of problems.
Now, a mint won't solve that by itself but it *can* help nudge you in the right direction.
FloraShift a symphony of ingredients chosen with the goal of restoring balance... encouraging the commensal and symbiotic bacteria, while curbing harmful bacteria.
Not just thinking about what we can get rid of (like most products that just sterilize).
Thinking about what we actually want to thrive:
Xylitol: Starves cavity causing bacteria, stimulates saliva
Beta-cyclodextrin: Plant-starch that will trap odor but more importantly impacts bacterial communication (quorum-quenching activity), interfering with bacterial chemical signaling. That communication can coordinate behaviors like biofilm formation. Basically a signal jammer for the bad bacteria.
Magnesium citrate: Competition within the biofilm. Helping the bacteria we want hold their ground, and makes it harder for the pathogenic bacteria to hold on.
L-arginine: Put useful bacteria to work. Certain mouth bacteria use it to produce acid-neutralizing compounds. Research also shows effects on biofilm structure and competition between health-associated and cavity-associated bacteria.
Potassium bicarbonate: Buffer acid directly. A separate approach to acidity that doesn't depend on bacteria processing an ingredient first. It complements the bacterial route behind arginine.
Potassium nitrate: The oral/systemic connection. Provides nitrate that certain mouth bacteria convert into nitrite, part of a pathway your body uses to make nitric oxide. Nitrate is also being studied for its effects on oral microbial communities.
Zinc acetate: Odor chemistry and biofilm activity. Binds sulfur compounds involved in bad breath rather than just covering them up. Zinc also has laboratory evidence for antimicrobial and anti-biofilm activity.
Peppermint + spearmint oils: More than the mint taste. They bring the flavor and aroma, but also have laboratory research behind their antimicrobial and anti-biofilm effects.
So when I say FloraShift, I'm talking about the whole approach...What bacteria eat. How they communicate. How they compete. The biofilms they live in. The compounds they produce.
That's what we @nobsroutines wanted to account for when making this. Not just some generic probiotic and calling it a day.
Anyway, I have 20ish (maybe more) to give away. All I ask is that you comment with something that has helped your oral health, or even a problem you're currently struggling with. A share would be cool but not a requirement.
This whole discourse is brought to you by every relationship where intimacy shrivels up and husband and wife turn into roommates.
“help I’m in a dead bedroom after my child was born and I have no idea what to do”
in 2020/2021, I golfed a few times with a neighbor who was an avid Ramsey disciple. Wouldn’t shut up about him.
He and his wife were both Sr Directors at xyz Co, he refused to refinance his 4% mortgage to 2.75% because of ~$3k in closing costs and told us for the last 5 years he would budget $100/month for fun so he could spend an additional $4-5k/month to aggressively pay down their mortgage.
Bled over $300k and passed up probably a million in stock gains to pay off his $600k house early.
I don’t start in tech, didn’t know what an SDR or cloud software was until 10 years into my selling career.
Job hopped from being a 32 y/o selling LED lights making $80k to Enterprise AE at one of the biggest software companies on earth in 7 years.
Job hop, meet lots of people, network, just do stuff.
I job-hopped my way to $100K before turning 25.
I changed jobs 3 times in 4 years.
Recruiters told me it was a massive red flag. A former Manager warned me it would catch up with me. My LinkedIn looked like I had commitment issues.
Starting at an entry-level salary of $45K, waiting around for 3% annual merit raises means it takes 10 to 12 years to hit $100K. Corporate loyalty is the slowest path to market-rate compensation.
Here are 3 rules for strategic career moves:
1. Never jump purely for cash. Leave when your learning curve flatlines. If your daily execution turns into maintenance and you stop building new skills, you have stayed too long.
2. Never leave without 1 defensible revenue win on your resume. You need verified pipeline numbers in Salesforce or campaigns you built from scratch, not vague responsibilities.
3. Build portable equity. Your network, your case studies, and your execution playbook belong to you, not your employer.
Company loyalty does not protect you. Layoffs prove that headcount is just a line item on an executive spreadsheet.
Build portable skills, ship measurable pipeline, and take control of your own career trajectory.
1. You can’t drop a wireless earbud on an airplane that shoots back 4 rows and disappears forever
2. No charging
3. No cleaning charging ports
4. Don’t have to keep track of your buds and case.
5. Better sound/mic quality
6. No bluetooth headaches
7. Replacements cost $19 not $199
After moving back to wired headphones you finally realize how awful the wireless headphone experience really is.
He doesn’t know there’s a massive sports bar dead center to each stadium, massive tailgating areas and subway stop which is all of 10 minutes from infinite bars.
Philly has the best sports setup of any city.
If this deal slips, I am going to lose my fucking mind. I don’t want to hear about Legal, Procurement, InfoSec, the customer being on vacation, Mercury being in retrograde, or whatever the excuse is this week. You told me this was a September deal.
Should I call the customer myself and ask them why you can’t get a signature? Should I call your champion? Their CFO? Their fucking receptionist? Because if this thing isn’t signed by Friday, that’s what’s happening next.
And I swear to God, if I have to explain to the CRO why a deal that has been at 90% for six weeks is suddenly ‘pushing to Q4,’ I’m bringing you into the forecast call and you can explain it yourself. You can explain the procurement delay. You can explain why the close plan apparently consisted of hopes and vibes.
Do you understand how serious this is? This is the quarter. If this isn’t fixed, your forecast is getting burned to the ground, my forecast is getting burned to the ground, and I’m personally driving to the customer’s office with a DocuSign QR code taped to my fucking forehead.
ZERO CHANCE this slips. You know that, right?
This is a skill issue and complete misunderstanding of “sleep training”
There’s a difference between self soothing practice and abuse.
Night 1: check at 3, 5, then every 10 min
Night 2: 5, 10, then every 12 min
Increase gradually each night
Check-ins are brief and calmly reassuring your baby you are there.
For both our kids this took all of 3 Nights and magically they started sleeping through the night.
Kids need consistency, they need to know you’re there and more importantly they and the parents need sleep.
Our kids are model sleepers now at 2 and 5. I wouldn’t change a thing.
The definitive list
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