Maria Davidson saw that construction projects were still ordering hundreds of billions in materials through phone calls, emails, and texts — and paying the price in delays, waste and chaos. So she found a way to connect field crews, back offices, and distributors in one platform — and grew it from $0 to more than $5 billion in annual materials orders in just five years. Davidson credits Kojo’s success to approaching construction with a true beginner’s mindset, asking why processes evolved the way they did before trying to “fix” them. Her advice: when you tackle a legacy industry, combine deep curiosity with empathy — understand the reasons behind broken workflows, then design software that respects real-world constraints while making people’s work meaningfully easier. Want to build a business but don't know where to start? Get actionable tips and insights delivered right to your inbox: bit.ly/4cytnUB