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The Method and the Magic: Every Leader's Guide to Making Transformational Change Happen by Laurie Axelrod and Beth McDonald

Washington, DC
Joined June 2014
Even when people logically agree change is necessary, they’re hardwired to resist it. bit.ly/1o2zO8E
What other books/resources would you add to this list? #ACMP2016 #ChangeMgmt
We've got autographed books in #ACMP2016 bookstore! Find us next to @BreneBrown's book Rising Strong #MethodAndMagic
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"The more things change the more they stay the same." #ChangeMgmt #Communications
Even when people logically agree change is necessary, they’re hardwired to resist it. bit.ly/1o2zO8E
Even when people logically agree change is necessary, they’re hardwired to resist it. bit.ly/1o2zO8E
"The more things change the more they stay the same." #ChangeMgmt #Communications
How is your organization integrating the two? #ChangeMgmt #Comms
Effective messages require 4 key elements: #MethodAndMagic
Effective messages require 4 key elements: #MethodAndMagic
If you can't explain something simply, you don't know it well enough. #Einstein #Communication
Is your message missing the mark? Test messages with intended audience before they see the light of day.