mike florence (@MrLoFlo) profile picture

mike florence

@MrLoFlo

part media man, part creative, part cyclist, part dad-chat

 london
Joined May 2010
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98Media
Photo by mike florence (@MrLoFlo)Photo by mike florence (@MrLoFlo)Photo by mike florence (@MrLoFlo)Photo by mike florence (@MrLoFlo)Photo by mike florence (@MrLoFlo)Photo by mike florence (@MrLoFlo)Photo by mike florence (@MrLoFlo)Photo by mike florence (@MrLoFlo)Photo by mike florence (@MrLoFlo)Photo by mike florence (@MrLoFlo)
mike florence retweeted
Campaign (@Campaignmag) profile picture
Campaign
@Campaignmag20 Jun 2024
IOC launches next phase of Refugee Olympic Team campaign @Gravity_Road buff.ly/3RCaVRc
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Why TikTok went into ‘professional mode’ to win B2B hearts A LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing. marketingweek.com/tiktok-win… #MWAwards23
Why TikTok went into ‘professional mode’ to win B2B hearts

Why TikTok went into ‘professional mode’ to win B2B hearts

A LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.

marketingweek.com
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Media Innovation Trends That Will Make Or Break 2023. What will succeed interactive billboards, digital collectibles, and TikTok trends for brands?@simeonadams @Goodstuffers @MrLoFlo @Gravity_Road Richard Kirk @Zenith_Media_UK Sarah Walker @MediaComUK creative.salon/articles/feat…
Media Innovation Trends that will make or break 2023

Media Innovation Trends that will make or break 2023

What will succeed interactive billboards, digital collectibles, and TikTok trends for brands?

creative.salon
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NOW PLAYING: Farms of the Future on @LivetopiaGame 🥔 Dive into this 👌 digital experience to learn more about how to #SaveOurSoil with @mccainfoods 🍟 🚜 Farm some fries 🏡 Build your headquarters 🚚 Make your Regen Fries debut 👉 roblox.com/games/6737970321/…
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mike florence retweeted
Campaign (@Campaignmag) profile picture
Campaign
@Campaignmag23 Nov 2021
Niantic’s first brand campaign bridges gap between metaverse & reality @Gravity_Road buff.ly/3DPlNSM
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Today, we launch @lightshipAR, opening the vault of tech that powers games like @pokemongoapp & @pikminbloom. The first set of Niantic #Lightship #ARDK tools are available at lightship.dev What’s in the toolkit? Everything you need to build your own #AR experience. 🧰
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mike florence retweeted
Effie UK (@Effie_UK) profile picture
Effie UK@Effie_UK11 Sep 2020
What are lessons in marketing effectiveness for 2020? @Ipsos analysed the latest #effies winners to find out. Join us & our expert panel to discuss the latest findings at #effieUK’s #IdeasThatWork: 2020 Leadership Summit & Awards 24th September at 4pm: ow.ly/dKEb50BaJ7Z
Image from Effie UK (@Effie_UK)
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mike florence retweeted
PHD UK (@PHD_UK) profile picture
PHD UK@PHD_UK1 Apr 2020
As we’re all (secretly and not so secretly) enjoying having a look at other folks’ houses on video calls, we want to give a big shout out to @AMclean4 for gamifying it and putting together an agency-wide edition of PHD: Through the Keyhole for us to play.
Image from PHD UK (@PHD_UK)
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mike florence retweeted
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Euan Hudghton@HudghtonE15 Nov 2019
This was the biggest FFS moment of the week. Accidental double layer twinsies with @MrLoFlo
Image from Euan Hudghton (@HudghtonE)
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mike florence retweeted
Campaign (@Campaignmag) profile picture
Campaign
@Campaignmag31 Jan 2019
. @WarnerBrosUK has once again partnered ITV to create a bespoke ad break to promote #TheLEGOMovie2: buff.ly/2WxJDNN
Image from Campaign (@Campaignmag)
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mike florence retweeted
PHD UK (@PHD_UK) profile picture
PHD UK@PHD_UK30 Jan 2019
Need a boost on the last #HumpDay of January? Get yourself a personalised message of positivity from Emmet👇
The LEGO Movie 2 UK (@TheLEGOMoviesUK) profile pictureThe LEGO Movie 2 UK@TheLEGOMoviesUK30 Jan 2019
Everybody’s favourite hero, Emmet is back in #TheLEGOMovie2 in cinemas next Friday. Tweet #TheLEGOMovie2 and #HelloEmmet to get a personalised message of positivity from Emmet! #AwesomeWeek #WednesdayWisdom
Image from The LEGO Movie 2 UK (@TheLEGOMoviesUK)
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Soooo excited x x
Matthew Ashton (@matthew__ashton) profile pictureMatthew Ashton@matthew__ashton27 Jan 2019
It’s @noelfielding11 vamping things up and getting slightly spiritual in #TheLEGOMovie2 ! @Channel4GBBO #noelfielding #lego @TheLEGOMoviesUK @LEGO_Group @TheLEGOMovie
Image from Matthew Ashton (@matthew__ashton)
Image from Matthew Ashton (@matthew__ashton)
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mike florence retweeted
PHD UK (@PHD_UK) profile picture
PHD UK@PHD_UK20 Jul 2018
Is right place, right time, right message, right enough? Our Joint Heads of Planning Rebecca Burchnall and Andrew McLean give their perspectives on improving campaign effectiveness. bit.ly/2LzEL4A
Image from PHD UK (@PHD_UK)
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mike florence retweeted
Magnetic (@MagneticMedia) profile picture
Magnetic@MagneticMedia14 Jun 2018
And the winner is...@SmartEnergyGB and @PHDMedia with 'THE POWER OF 10P' #Spotlight2018
Image from Magnetic (@MagneticMedia)
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Media Lad (@media_lad) profile picture
Media Lad@media_lad11 May 2018
When you spot GDPR in people’s job title on LinkedIn...
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mike florence retweeted
Jon Kershaw (@1jonkershaw) profile picture
Jon Kershaw@1jonkershaw25 Apr 2018
WE'RE HIRING! PHD is looking for a top notch senior strategist to lead planning output in our fun, energetic and rapidly expanding Manchester business. A fantastic opportunity for an outstanding individual. linkedin.com/jobs/view/66960…
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mike florence retweeted
Sean Leahy (@thepunningman) profile picture
Sean Leahy@thepunningman23 Feb 2018
Mario's Hierarchy of Needs
Image from Sean Leahy (@thepunningman)
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Campaign (@Campaignmag) profile picture
Campaign
@Campaignmag19 Feb 2018
PHD appoints joint heads of planning to cover brand-building and performance bit.ly/2BA3ofv
Image from Campaign (@Campaignmag)
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mike florence retweeted
Euan Hudghton (@HudghtonE) profile picture
Euan Hudghton@HudghtonE9 Feb 2018
This new cop show looks pretty good
Image from Euan Hudghton (@HudghtonE)
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Campaign (@Campaignmag) profile picture
Campaign
@Campaignmag31 Jan 2018
Latest case study: How @PHD_UK and @Channel4 got Gogglebox fans animated about Sainsbury's festive food bit.ly/2DPa47V
Image from Campaign (@Campaignmag)
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