Mubar Dauda (@MubarDauda) header
Mubar Dauda (@MubarDauda) profile picture

Helping businesses make better decisions, build better systems & grow smarter | Power BI | Microsoft Fabric | Process Improvement & Automation | Growth Strategy

Abuja, Nigeria
Joined June 2019
Photo by Mubar Dauda (@MubarDauda)Photo by Mubar Dauda (@MubarDauda)Photo by Mubar Dauda (@MubarDauda)Photo by Mubar Dauda (@MubarDauda)Photo by Mubar Dauda (@MubarDauda)Photo by Mubar Dauda (@MubarDauda)Photo by Mubar Dauda (@MubarDauda)Photo by Mubar Dauda (@MubarDauda)Photo by Mubar Dauda (@MubarDauda)Photo by Mubar Dauda (@MubarDauda)
Mubar Dauda retweeted
Thank you Lord! Proposal Accepted Committee says ‘I do’❤️🫡 Been working on this for the past couple of months with a jug of coffee and lack of sleep Thank you Lord❤️
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You attract what you become
You don't get what you deserve, you get what you attract
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Before you increase your SaaS marketing budget, check one thing: Are you spending more to acquire customers who stay for years, or customers who cancel after three months? Your acquisition reports alone may not tell you. When your SaaS was smaller, tracking signups and acquisition costs might have been enough to decide where to spend. But as your company grows, you need to know which channels bring customers who stay longer, upgrade, and generate more revenue. The typical problem is that this information often lives in different places: - Marketing knows where customers came from. - Billing knows how much they spend. - Product analytics tracks how they use your product. How to get a clearer picture: 1. Group customers by their acquisition channel. 2. Compare how long customers from each channel stay. 3. Calculate how much revenue each group generates. 4. Compare those results with what you spent to acquire them. For example, over the same period: Channel A brings 100 customers who each generate $500. Channel B brings 50 customers who each generate $2,000. That's $50,000 from Channel A and $100,000 from Channel B. Channel B brings half as many customers but generates twice the revenue. You'd still need to compare acquisition costs and the costs of serving those customers before deciding where to invest more. But now you can evaluate channels based on the customers they bring into your business, rather than how many signups they generate. Before you spend more on acquisition, connect your marketing, billing, and retention data. Find out which channels bring customers who stay, spend, and contribute the most after costs. That's where your next marketing dollar may work harder.
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One thing I think we need to discuss more about AI adoption is the cost of actually using it, not just the cost of accessing it. I look at this from two perspectives: enterprise adoption and individual adoption. ⬇️⬇️
Sure thing. A lot of these AI platforms require enormous amounts of tokens and carefully refined prompts to build, generate, or execute the ideas creatives have in mind. And those tokens are far from affordable for the average creative; especially given our economic realities. Between the naira-to-dollar exchange rate, expensive subscriptions, and the sheer number of tokens required to generate designs, iterate on concepts, or even edit basic videos; using these tools consistently is a serious financial commitment. Now, the few who can afford to go all in often spend between hundreds to thousands of dollars exploring possibilities, refining outputs, and making countless iterations before arriving at their desired result. Yet, when they eventually post that: “I used AI to make this design. Y’all are sleeping on AI fr…” the context behind that final output is almost always missing: and that omission matters. Because, it creates the impression that the average designer, illustrator, or video editor back home has the same access to these tools, the same purchasing power, and the same freedom to experiment until they get the result they want. Which is not entirely true. I didn’t want to plug this in, but I think I need to; we also have to consider the reality of our creative ecosystem: because a significant number of Nigerian designers either cannot afford legitimate software subscriptions or simply aren’t accustomed to paying for software. That’s part of why cracked software remains so prevalent. Now, we’re introducing another layer of expensive tools and expecting everyone to keep up. It’s concerning if a designer cannot pay 16K for Photoshop; that they obvious use for the next 30 days; but will rather pay 30K for Claude that they’d exhaust in less than 3 hours. The money one would use in “using AI” can actually be used to hire a talent to get the job done, if we’re being honest. So, my argument exactly is this: the conversation around AI in design needs more context and less dismissiveness, especially in the Nigerian ecosystem. Because access matters. Purchasing power matters. The cost of experimentation matters. We’re not fighting AI. We’re simply asking that the conversation acknowledges the realities of the creatives expected to adopt it. Because at the end of the day, a designer should design.
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You still need the talent behind the tool. So, when thinking about productivity and AI implementation, should businesses prioritise spending more on AI tools and continuous experimentation, or invest in building the knowledge and capabilities of the people using those tools?
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I don't think these investments are mutually exclusive. But I do think we need to be more intentional about the balance. AI adoption is not just a technology decision. It is also an economic decision — and purchasing power, access and the cost of experimentation matter.
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Mubar Dauda retweeted
UN Road Safety Fund is looking for a Communications Consultant drive.google.com/file/d/1oYK… Conciliation Resources is looking for a consultant to support a refresh of its 2026-2030 organizational communication strategy rc-services-assets.s3.eu-wes…
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Mubar Dauda retweeted
The joy of having an idea, building it, and watching thousands of people use it to solve a problem. Startup is sweet. #Parrot #ParrotCheck #AvoidScams #BuildTrust
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As usual, I will be very blunt!! Education in Nigeria has not lost its point. We are the ones who have lost the plot. We were told: "Go to school, get certificate, get job, pay rent and live fine". Our parents believed it because in 1985, it was true. The assured way to make it. In 2026, that equation has expired and nobody told us in school. Schools are still awarding certificates, but the market is paying for skills. For instance, you spent 4 years learning Adult Education while a 19-year-old guy on YouTube learned how to run Facebook ads and close deals in two weeks and is making your 2 year salary in one month. A graduate spent 4 years studying Computer Science by drawing parts of a computer on the board, but can't build a simple website. The lecturers are teaching us with 1992 notes they photocopied in 2005. That curriculum was designed for a civil service economy that no longer exists. What happens after convocation? You throw cap and your parents cook food, then reality slaps you. Most entry roles ask for 3 years experience, Excel, Canva, sales, and "ability to work under pressure"; none of which you were taught. Invariably, most graduates will then have go back to square one to go and learn tailoring, barbing, makeup, coding, plumbing, baking etc. That thing your mother told you was for "people who didn't go to school." 😆 Reality ya werey gaan!! Moreover, we have all mistaken schooling for education. Most Nigerians didn't get educated, we just went to school. We learned how to read, cram, copy, and pass. We never learned how to think. Real education is not the certificate. It's the ability to think clearly, argue intelligently, communicate excellently, solve problems, and learn something new in few days. If you can do that, you are educated, even if you stopped at ND. If you can't do that, you are not educated, even with a first class certificate from the best University. If you look around, you will see the skilled guy without education can make money, but he can't structure it. He makes # 3 million monthly but can't keep records, can't hire properly, can't scale, and his business dies with him. The educated guy without skill can write fine English and analyse the economy, but he is broke. He is intelligent and hungry. In this Nigeria, you need both. Certificate alone is premium hunger whilst skill alone is hustle without structure. You need to be educated AND skilled. In addition, the system is struggling with overpopulation. Nigeria produces roughly 600,000 to 700,000 graduates every year. How many decent formal jobs are being created? Maybe 10,000 if we are being generous. Where are the other applicants supposed to go? Of course, they will have to learn a skill. It's not that education is useless, it's that a BSc is no longer scarce. When everyone has it, it stops being special. Degrees na like water!! Everyone has it, so nobody pays premium for it. To cut the long writing short, Primary and secondary school are very compulsory. Don't debate it. That's your foundation for life. University?. It still has value, but only if you are smart about it. Go for three things: to learn how to think, to build a network that will feed you after school and to gain access. If your course is useless, or you hate it, you are just wasting 4 years to answer "I am a graduate". Either choose a course with market value, or use your 4 years in school to aggressively learn one high-income skill on the side. The smartest students in UNILAG and ABU right now are not just reading their books, they are running businesses from their hostel. Learning a skill is not optional anymore. This will cater for rent and daily meals. That is what will save you when your certificate is sitting in a file doing nothing. Your certificate is your long-term passport, it can open a big door in 5 years. Your skill is your short-term visa, it puts food on your table daily. In this country, if you have only one, you will suffer. Rahma cares ✍️
I wish I had just learned a skill instead of spending four years chasing a degree I already know I won’t even use. Nigeria’s education system is fucked up, mehn! 😭 My degree can’t even afford the kind of lifestyle I want. Deep down, I know I’ve literally wasted 4 years of my life.🥲
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Mubar Dauda retweeted
That gap between what you know you're worth and what the market actually sees you as — that's the positioning problem. And it's expensive.
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Mubar Dauda retweeted
How did I find these communities on these platforms?
I and my friends used to look at this thing as "Bombing LinkedIn" We had a system to look for these companies on LinkedIn, head over to the people section and start bombing the people in the sector we wanted to work for in the company. We would bomb at least 30-40 persons, and most times because we didn't have LinkedIn Premium, there were some persons we couldn't reach. I used this exact system for just 3 weeks and landed my first ever full-time role in design, and about 2 weeks later a Ui/Ux full-time role as well. Till I later discovered Discord, Reddit and Telegram communities, and I left LinkedIn eventually.
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Mubar Dauda retweeted
here’s my two cents. a thread;
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Factos
Grow your hair today, Black Men! Your hair makes your handsomeness come out well.
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Yes I agree with you
10 pull-ups are harder than 50 push-ups don’t even argue with me.
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Leg always >>>>> the orgasm gives me chill (maybe because I make others orgasm) that’s why 😂😂😂
If you ever need reasons to go harder on LEG DAYS. There you go.
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I wish I could show my progress too but I’m too shy to show my precious body (chest)😔😫
April 2026 - October 2026 The cut is complete, time for the gaining phase.
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