Scaling brands on TikTok Shop. Co-Founder @zainithagency
Manhattan, NY
Joined March 2013
- Tweets34.1K
- Following1.8K
- Followers12.4K
- Likes117K
Pinned Tweet
While I've been busy meme-ing, my team has been busy working.
We're currently doubling sales for this health & wellness brand every month on TikTok Shop.
Here's how we're doing it:
- 600+ samples being sent monthly to commission-only creators. We reach out to these creators with on-platform bots, email outbound, discord groups, etc.
- $15K/month in flat fee creator spend. We have a solid network of creators we've worked with across brands plus partners.
- $2K/day in ad spend at a 2X ROI. Remaining sales are all organic
The tl;dr is to speed run to as close to 1K videos/month on TikTok Shop. TTS is almost entirely a volume game.
There is currently no brand on TikTok Shop that's doing $1 mil+/month on TikTok Shop without this volume of videos or livestreams
Since supplement brands have such high margins, this is actually a profitable channel for the client.
But if you really want to maximize the ROI of TTS, you should be treating it as an awareness channel that you'd be okay breaking even on. TTS is extremely powerful for TOF and brand awareness, plus a halo effect and spillover to Amazon.
We also get usage rights for our client and repurpose the videos to Meta which has allowed them to increase ad spend there by 30%
We're not really onboarding any more clients for Q4 but we did have one client get acquired and now they'll be going in-house starting next month.
Oh and we'll be starting with JRB in 2047 after they launch Amazon in 2036 (they don't want to rush into things)
If you do less than $1 mil/year and you do NOT know what Fermat does, then I simply can't help you.
If you do more than $1 mil/year OR you DO know what fermat does (I would really like to know) please feel free to book a call here to discuss if TikTok Shop would be a good option for your brand calendly.com/zain-zainith/30…
Zain retweeted
We're always writing minority equity checks into $10M-$50M consumer brands. We like the complicated deals other investors pass on. Send me deals!
We can help you:
-Juice net margins a lot, very quickly
-Take money off the table and still run your company
-Buy out a cofounder who's checked out
-Get through a near-term cash crunch
What we look for:
-$10M-$50M revenue
-Profitable or not
-US based
DM me.
Kinda crazy when Shopify is partnered with Stripe
How long before all the greyhat and blackhat guys just vibe code a checkout flow and plug in any payment processor they want.
Then they don’t have to pay more than base cc processing fees or worry about getting shut down by the platform?
Whop has raised $200M in Series D funding at a $5.1B valuation, backed by @sequoia and @shopify.
It really feels like we are barely touching the tip of the iceberg in a market larger than anyone can imagine.
We first launched Whop as a better way for us to sell sneaker bots, one of the most niche types of desktop software out there.
Total TAM? Probably $20,000 per day.
Who cares, tiny market.
But, what people discounted is the idea that there were actually 70,000 other markets exactly like that one.
Beyond the investment itself, I am especially excited to welcome legendary silicon valley investor @dougleone to our board of directors. Doug and the sequoia team are nothing but a brilliant, resourceful, and principled group of people.
My co-founder Cameron and I started building on Shopify when we were 13 years old. Shopify is one of the most impactful all-in-one cloud ecosystems ever created; @tobi has pioneered modern entrepreneurship the way we know it and we are thrilled to have him in our corner.
We have a tenet at Whop to be the dumbest in the room and I am very grateful that this has recently become a lot easier.
We are focused on markets, scale economies, and progressive media. If that is up your alley, please message me directly.
The $200M raised will support our expansion as we build economic infrastructure for the next century, continuing on our mission of delivering everyone an income.
Pixie dusting is a huge problem in supplements right now
Jordan is setting out to change that
Watch the full episode here: youtu.be/FgyWawo1dp8?si=lQC-…
it's time
it's here
what could be a better product category than electrolytes?
learn about @jordanmenard's new ecom brand.
his first public interview since leaving instant hydration
watch now: youtu.be/FgyWawo1dp8
self-snitching is crazy
it's time
it's here
what could be a better product category than electrolytes?
learn about @jordanmenard's new ecom brand.
his first public interview since leaving instant hydration
watch now: youtu.be/FgyWawo1dp8
Zain retweeted
You’re gonna see this post and scroll past it.
This is a mistake.
We sat down with @jordanmenard who told us his entire playbook.
He scaled Instant Hydration to $100m + a year. Stepped down, and is launching a new business to help solve aging.
You will learn a lot. Just like I did.
1. Never ask @oliviaakory her age
2. Never ask zain how much time he spends on X
3. Never ask a d2c influencer their starters card #
ranking the top AI tools on the market currently
do u agree or disagree or don't care or want me to stop posting clips...
Watch the full podcast episode here: youtu.be/0chZ56q91aE?si=NINH…
Will agentic commerce take over shopping? Are landing pages dead? Has Shopify already seen its glory days? We asked a managing partner at BCG and our very own @BeingAshwin
It’s extremely rare for a senior partner at Boston Consulting Group to do a public interview. BCG is one of the top 3 most prestigious consulting companies (McKinsey, BCG, Bain) and work almost entirely with Fortune 100 companies
If you don’t want to fall behind while customers shift to muse and instinct to shop, you need to watch this episode
youtu.be/0chZ56q91aE?si=C60E…
it's time
it's here
what could be a better product category than electrolytes?
learn about @jordanmenard's new ecom brand.
his first public interview since leaving instant hydration
watch now: youtu.be/FgyWawo1dp8
Got a fire episode of What's Working coming next week.
@jordanmenard will be dropping his new brand on our podcast.
This will be bigger than instant hydration or anything before it. An even better category and an even bigger swing.
Subscribe to the pod to hear it as soon as it drops: youtube.com/@whatsworkingpod
Zain retweeted
key is to collect the @NotZainAgain cards
unlock the fermat mech suit
WE BUILT A VIDEO GAME.
Introducing THE SHOWDOWN, the official Ecomm Cowboy 1v1 shooter.
Challenge a friend. First to 5 wins. Winner gets bragging rights.
We've turned our sponsors, partners, and friends of the show into weapons, power-ups, and Easter eggs throughout the map.
Now we need YOU to jump in and test your skills.
Play your friends, share your wins on X, and tag us.
Might even have to throw a massive knockout tournament to crown the best gunslinger in ecommerce.
Game in the comments
Amazon gets more and more expensive and less and less friendly to brands.
Is banning AI personal assistants going to be one of the final straws?
Click here to watch the full episode: youtu.be/0chZ56q91aE?si=S3pN…
Will agentic commerce take over shopping? Are landing pages dead? Has Shopify already seen its glory days? We asked a managing partner at BCG and our very own @BeingAshwin
It’s extremely rare for a senior partner at Boston Consulting Group to do a public interview. BCG is one of the top 3 most prestigious consulting companies (McKinsey, BCG, Bain) and work almost entirely with Fortune 100 companies
If you don’t want to fall behind while customers shift to muse and instinct to shop, you need to watch this episode
youtu.be/0chZ56q91aE?si=C60E…
Zain retweeted
We built Richpanel’s MCP over a year ago.
Seeing it officially listed on the Anthropic Marketplace today is crazy 🥹
And a big thank you to the @AnthropicAI team. They’ve been so hands-on with us. Getting into the weeds on where models fail in real customer support and how to make them better.
Why didn't ChatGPT just let the auction set CPM's same as all the other ad platforms?
Click here to watch the full podcast episode: youtu.be/0chZ56q91aE?si=S3pN…
Will agentic commerce take over shopping? Are landing pages dead? Has Shopify already seen its glory days? We asked a managing partner at BCG and our very own @BeingAshwin
It’s extremely rare for a senior partner at Boston Consulting Group to do a public interview. BCG is one of the top 3 most prestigious consulting companies (McKinsey, BCG, Bain) and work almost entirely with Fortune 100 companies
If you don’t want to fall behind while customers shift to muse and instinct to shop, you need to watch this episode
youtu.be/0chZ56q91aE?si=C60E…
