Nudge

😲

Should I share all my secrets? buff.ly/41UJmX9

Adobe increased retention by 8% simply by changing the way they asked a question. Sainsbury’s added a behavioural science principle to their ad and boosted mobile downloads by 13%. And one nudge-inspired Ramadan project reduced food waste amongst families by 67%.

I sat down with fellow chart-topping marketing podcaster (and rival) @UncensoredCMO to record 10 lessons marketing lessons every marketer should know. Tune in to @NudgePodcast to hear: 🍺 Why Jon was fired from BrewDog 🎓 Why I regret my degree 🔝 And my top 5 nudges

MAAATE ... The most divisive ad of the year? This campaign was praised by Piers Morgan, yet lamented by Jordan Peterson. It was championed by Caitlin Moran, yet condemned by the Guardian.

Is this the most persuasive text of all time? In 2021, the NHS sent a text message to every single Brit. This wasn’t a normal text. It was jam-packed with six world-famous persuasion techniques designed to shift behaviour.

There’s an incredibly simple way to make your message more persuasive. In fact, it’s as simple as changing a letter. It persuades people to vote, children to tidy, and students to stop cheating...

I never shared when @NudgePodcast hit 1 million downloads. And that was a mistake. At least according to today's guest @tdmckinlay 🎓 In the latest episode of Nudge he shares peer-reviewed studies that show why I was wrong.

Tune in (or not) here: pod.link/1457621005/episode/…

@peoplepatterns told me to stop telling people to listen to my podcast—since doing so, my listeners have increased. You can find out why on the latest @NudgePodcast. But feel free to ignore.

Ever wondered why the houses are so thin in Amsterdam? Or why there are so many boarded up windows in London? Or why most daycare centres don't charge a late pick up fee?

Well it's all to do with bad incentives. Hear the world's incentive expert @UriGneezy explain all in the latest episode of @NudgePodcast pod.link/1457621005

Today on @NudgePodcast the brilliant @j1berger shares: 1) How to make people 50% more likely to agree to your request. 2) He shares how to make children 33% more likely to tidy up. 3) How to make your team more creative pod.link/1457621005/episode/…

In the early 2000s Head and Shoulders sold 26 variations of their shampoo. The thinking was: more choice = more sales. This made sense to almost everyone, except my guest on today's Nudge Podcast.

Your accountant (probably) doesn’t have a tattoo. This isn’t because they’re scared of needles or because they’re uncool losers. It’s because tattoos are costly signals that change the perception of others. These costly signals have been proven to:

My Nudge guest today has read over 1,200 pages of marketing research papers and summarised this knowledge into 3 practical marketing insights every marketer should know. He promises that these insights contain no opinions, no sketchy data, and definitely no fluff.

In 2010, Lady Gaga wore a dress made of raw beef cuts at the Video Music Awards. The meat dress was memorable, eye-catching, and made her the most talked about artist at the event. But why… Why did this dress capture headlines?