@OpenX

The Intelligent SSP™ https://xitter.cf/t.co/jdfcxjxTrU

 Pasadena, NYC, Chicago, Krakow
openx.com
Joined March 2008
  • Tweets8.8K
  • Following828
  • Followers17.1K
1.4KMedia
#Wrango Finds 32% more HCPs with Supply-Side Targeting via @OpenX SelectTM Read More: martech360.com/news/stack-pl… #OpenX #Wrango #Martech360 #News #pharmacampaigns #clinicalmeasurement #verifiedhealthcareprovider #brandcampaigns
Wrango Finds 32% more HCPs with Supply-Side Targeting via OpenX SelectTM

ALT Wrango Finds 32% more HCPs with Supply-Side Targeting via OpenX SelectTM

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@aripaparo talks with Matt Sattel, CRO @OpenX , live at #AdvertisingWeek. Hear how OpenX is embracing agility and innovation in the evolving SSP landscape. Link below: 👇
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OpenX retweeted
ExchangeWire Japan@ew_jp15 Nov 2024
ATS Tokyo 2024 注目のセッション　⑩コネクテッドテレビのマネタイズ戦略の最前線 #ATS #ATSTokyo #ATSTokyo2024 #CTV #コネクテッドテレビ #広告 #マネタイズ@getpublica @OpenX @emglobal exchangewire.jp/2024/11/15/a…

ATS Tokyo 2024 注目のセッション　⑩コネクテッドテレビのマネタイズ戦略の最前線 - Exchangewire Japan

日本のプログラマティック・マーケティング及び広告業界のトレンドと、日本と海外における将来的な市場動向を取り上げるAd Trading Summit（ATS） Tokyo 2024 （11月22日開催）の開催日が迫ってきました。  

exchangewire.jp
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Congrats to the @OpenX team on a well-fought dodgeball win! #212nycdodgeball
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Congratulations to: @OpenX For winning Campaign Ad Net Zero's SSustainability Best Practice Award - Adtech Services category #CampaignANZawards
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"Business must play a lead role in addressing climate change and creating a more sustainable future for all stakeholders, including people and the planet.” - John Gentry, CEO of @OpenX. #ad
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OpenX retweeted
TAG@tag_today24 Jan 2022
We're in the final week of TAG's Recertification Season! Hear what Chris Hallenbeck from @OpenX said about what the TAG Community can expect from the Certified Against Malware V4 and next steps in #malvertising prevention. Full guidelines 👉 hubs.ly/Q012w-ZZ0 #standards
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Watch our #Revenue Strategy Sessions On-Demand w/ @OpenX 1 - #Prebid w/@EmryDH, VP, Advertising, @Chegg 2 - First-Party Data w/ @janameron, SVP, Programmatic & Data Strategy, @InsiderInc 3 - Contextually Speaking w/@Scrilla100, SVP, Media, @Leaf_grp admonsters.com/admonsters-re…
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Stop by #AdvertisingWeek at Hudson Yards at 1pm to learn about CTV and its future with @OpenX @Captify @MediahubWW – at Brooklyn, NY
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.@LiveIntent and @OpenX partner on email-based alternative to third-party cookies bit.ly/3tuLwM5
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I spoke to @OpenX’s MD Andrew Tu on the company’s 2021 findings about #programmatic advertising in JAPAC The India numbers were particularly interesting and insightful (we’re the most wary of fraud in the region!) (The report was released in collaboration with @exchangewire).
Campaign India@Campaign_India5 Aug 2021
We might see the rise of mobile OTT, short-form videos in programmatic: OpenX’s Andrew Tu campaignindia.in/article/we-…
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IDFA and cookie deprecation fuel growth in independent adtech in APAC: An @OpenX and @exchangewire report finds, among other trends, that APAC marketers are investing in first-party data and conducting supply-path-optimisation reviews. buff.ly/3xqNOfe
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TODAY, AUG 4 @2pm SGT | 4pm AEST. @OpenX join us on The MadTech Webcast to discuss findings from the latest ExchangeWire Research Report: The State of Programmatic in JAPAC 2021 . Register here & tune in live: zcu.io/QCS1
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It was great to see @SeunOdeneye, @Matterkind UK & Ireland MD, featured in the #aweurope line-up. This morning, alongside @OpenX's Emma Lacey, Seun discussed the changing expectation of agencies in today's fast-changing digital media ecosystem Watch here: bit.ly/33v4ea7
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💬 By leveraging TensorFlow Extended, @OpenX has been able to train ML models for serving millions of queries per second! Learn how ↓ goo.gle/2Zjj1Tc

How OpenX Trains and Serves for a Million Queries per Second in under 15 Milliseconds

How OpenX Trains and Serves for a Million Queries per Second in under 15 Milliseconds with TFX.

blog.tensorflow.org
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Enabling targeting at scale is critical to the future of the open web. See what @OpenX's partnership with LiveRamp enables them to do. blog.openx.com/scaling-cooki…
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OpenX is supporting Unified ID 2.0, an open source tracking tech backed by @TheTradeDesk, while Neustar's Fabrick ID merges audience data across stakeholders. bit.ly/2KxhfJZ

OpenX, Neustar work to improve audience tracking without cookies, device IDs

OpenX is supporting Unified ID 2.0, an open source tracking technology backed by The Trade Desk, while Neustar's Fabrick ID merges audience data across stakeholders. 

marketingdive.com
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OpenX has been at the forefront of bringing addressable solutions to publishers, and the industry. Keep up the great work, @chisholmb1 and Joseph Leichman! lnkd.in/gMyEuxU
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OpenX retweeted
ClickZ@ClickZ8 Dec 2020
The newfound #insights marketers have walked away with will help them do their jobs better #postpandemic in a supercharged #digital environment, says @OpenX's Joey Leichman #digitalmarketing #strategy clickz.com/one-unexpected-im…
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How will we survive without our cherished cookies? A diverse collection of experts from companies like @Unilever, The @nytimes, and @GroupMWorldwide gathered at #AW2020 to tackle the issue head on. Download the free report today: ow.ly/uzx950CpgoV @OpenX
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