You’re free to create. Free to optimize. Free to grow. The AI platform for marketing.
New York, NY
Joined January 2010
- Tweets20.8K
- Following2.9K
- Followers28.8K
- Likes7.3K
Optimizely retweeted
Announcing the world's first benchmark for marketing, brought to you by Optimizely. Mark-Bench is a living evaluation benchmark for AI on real marketing work. Real briefs, real source files, real output formats, scored against rubrics built by people who do the job. We've been working on this for a while and going public with the current version.
Optimizely retweeted
Instinct is hot. But Optimizely is hotter for the enterprise. We just launched our version of AI assistants, except they are agentic marketers and ready to work alongside your human marketing team. We have them in place at dozens of customers. optimizely.com/solutions/vir…
Optimizely retweeted
I'll be leading an agent building session for marketers at @Optimizely's Opticon in a few weeks. See you there? 👋🏼
🤖 Made with AI
Optimizely retweeted
We're post-training our own models for marketing. And they're beating frontier models on quality — at 10x lower cost.
A few things we announced at Opticon:
1) Purpose-built marketing models. We announced a family of post-trained models tuned specifically for marketing tasks.
Optimizely retweeted
Awesome few days with the @Optimizely community at Opticon 2026 in New York. 🏕️
There was a lot to take in. Alexander Atzberger talked about how AI can unlock talent and help people achieve more.
And Lauren Hammarstedt gave us a look at what’s next with Virtual Teammates, designed to proactively work alongside teams with their own identities, permissions, and responsibilities.
Plenty to think about, and even more to put into practice for our clients.
Thanks to everyone who stopped by to meet XCentium and to the entire Optimizely team for an amazing event and a great lineup of speakers.
👉 Learn more about XCentium’s Optimizely capabilities: xcentium.com/platforms/optim…
#Opticon2026 #Optimizely #AI #DigitalExperience
Optimizely retweeted
"Cutting headcount is not a growth strategy. Unlocking talent is. You can cut 100% of your cost, but growth has no limits."
@Optimizely CEO Alex Atzberger shares a pretty solid fact about looking at #AI thru the efficiency-only lens. #Opticon
Optimizely retweeted
"We're not looking for a conversion. We're looking for a memory." How @Optimizely measured its brand campaign, plus the origin of a character named Mark Eting, on the new Behind the Campaign. Watch on all podcast platforms and YT: youtu.be/nUU_uC6XL9k
Optimizely retweeted
In the latest #GoogleCloudAIAgentsinAction episode, @theCUBE’s @furrier hears from @shafqatislam about @optimizely’s partnership with @googlecloud and why they chose #Gemini as the #foundationalmodel.
💡 Get more insights!
siliconangle.com/2025/12/10/…
#AIAgents #EnterpriseAI
Optimizely retweeted
Excited to partner with @Optimizely to bring AI-powered content, commerce, and optimization to our clients.
Together, we will be enabling smarter, more adaptive digital experiences.
Optimizely retweeted
Three years from now, if you haven’t made the change to AI, you’ll already be behind.
The biggest risk in AI? Doing nothing.
Hear from @Optimizely CPO Rupali Jain in conversation with Siteimprove VP David Barkovic.
🎥 Full video → youtu.be/lwkwDOeshFI
#AI #AgenticAI #MarTech #Siteimprove #Optimizely
Optimizely retweeted
🚀 @Optimizely shares how their partnership with Google Cloud delivers true customer value. By building on Gemini's leading AI & simplifying deployment through Google Cloud Marketplace, they've created a winning strategy for growth. Discover via @CRN → goo.gle/4qfJgoV
Optimizely retweeted
Nazanin Ramizani from @Optimizely shares why adapting to this shift can help brands stay visible in an AI-first world.
Read the full interview: talkmartech.com/interview/ho…
#MarTech #AI #DigitalStrategy #ContentMarketing
Optimizely retweeted
Opal AI agents optimizing a website for Answer Engines (AEO/GEO):
- interact with web traffic data / GA4
- identify specific web pages
- get findings on how to optimize page
- generate code to incorporate in page
Incredible progress on @Optimizely Opal. Next drop: 9/30
Optimizely retweeted
🎙️ Nazanin Ramezani, Senior Director of Product Management at @Optimizely, shares her insights on how AI validation is reshaping content authenticity and the future of digital media.
Watch Now: youtu.be/dpieYFzGWfo
#AIContent #ContentMarketing #DigitalMarketing #Podcast
Optimizely retweeted
AI is now the first touchpoint between brands and consumers!
Nazanin Ramezani (Sr. Dir, Product Management, @Optimizely ) shares how brands can optimize for AI instead of search and stay visible in this new era.
🎧 Watch: youtu.be/dpieYFzGWfo
#AI #MarketingStrategy
Optimizely retweeted
“AI doesn’t change the vision. It changes the how of the vision.”
The quote from @Optimizely CEO Alex Atzberger summed up Opticon 2025, where Opal was front and center, companies are struggling with tech stack headaches, and humans still matter: studioscience.com/insights/b…
Optimizely retweeted
Digital marketing must appeal to yet another audience: AI agents. Tara Corey of @Optimizely shares the growing influence of AI agents on a company’s metrics and encourages marketers to shift their strategy to address both humans and agents.
news.crunchbase.com/ai/agent…
