Point-To-Point (@PTPmarketing) header
Point-To-Point (@PTPmarketing) profile picture

Point-To-Point

@PTPmarketing

The leading company for audience generation strategies serving the broadcast, network, and podcast industries | #social #digital #directmail #atwork #marketing

ptpmarketing.com
Joined June 2009
  • Tweets13.6K
  • Following1.7K
  • Followers724
4KMedia
Photo by Point-To-Point (@PTPmarketing)Photo by Point-To-Point (@PTPmarketing)Photo by Point-To-Point (@PTPmarketing)Photo by Point-To-Point (@PTPmarketing)Photo by Point-To-Point (@PTPmarketing)Photo by Point-To-Point (@PTPmarketing)Photo by Point-To-Point (@PTPmarketing)Photo by Point-To-Point (@PTPmarketing)Photo by Point-To-Point (@PTPmarketing)Photo by Point-To-Point (@PTPmarketing)
From radio and streaming to podcasts and ticketed events, we don't just create strategies, we create connections to grow your audience, amplify your brand, and drive results. Contact us today and take the first step towards your next big win. ptpmarketing.com/contact 513.702.5072
1
235
From launching careers with your creativity to your endless kindness, you've been a constant inspiration. At @PTPmarketing, matching the standard set by yourself and @jacobsmedia remains a goal. Cheers to stepping back, not slowing down! buff.ly/v8wsGA0
"So, How Much Longer Are You Going To Do This?"

"So, How Much Longer Are You Going To Do This?"

Just another day on JacoBLOG? Not really. I have news to share, and there's no other place to do that.

jacobsmedia.com
8
YouTube subscriptions are rising as more users turn to CTV buff.ly/uDQdYRH
Image from Point-To-Point (@PTPmarketing)
9
.@JohnMamola with @COXMG's @robbabin discussing his leadership philosophy, career experiences and perspective on the future of radio broadcasting as part of the Barrett Media Meet The Leaders series presented by @ptpmarketing. buff.ly/TiNi9p6
Image from Point-To-Point (@PTPmarketing)
12
. @fnjacobs gets right to the point: “Length Matters.” So did our webinar yesterday. 📈 55% decide on a new podcast within 5 minutes. 14% within 1 minute. You marketed to get them there. Hook them quickly. Make it count. jacobsmedia.com/length-matte…
Image from Point-To-Point (@PTPmarketing)
9
Host-read advertising has a stronger influence on purchasing decisions than prerecorded spots among daily radio listeners, according to new findings from thepodcaststudy.com 2026. buff.ly/FMXSzSj
The Podcast Study | How To Grow Podcast Consumption

The Podcast Study | How To Grow Podcast Consumption

The Podcast Study is a new and different type of podcast research that focuses solely on the most effective ways to grow podcast usage.

thepodcaststudy.com
8
"We are expanding into all the different ways and platforms we can do that, while delivering outstanding results for our advertisers. But also building a powerful company culture." @LockedOnNetwork COO @CarlWeinstein, @Barrett_Media Media Meet The Leaders. buff.ly/9PIumSs
Image from Point-To-Point (@PTPmarketing)
1
307
Study finds opportunities to grow podcast revenue beyond traditional advertising, with host-read endorsements, memberships, premium content and direct audience relationships among the options. buff.ly/CSFKaoa
New Revenue Paths For Podcasts Through Memberships And Events.

New Revenue Paths For Podcasts Through Memberships And Events.

The latest findings released from the Podcast Study 2026 finds opportunities to grow podcast revenue beyond traditional advertising, with host-read endorsements, memberships, premium content and...

insideaudiomarketing.com
4
The Podcast Study 2026: Listeners are more than THREE TIMES as likely to cite social media as a podcast discovery source than advertising inside another podcast, 53.2% vs. 17.4%. Register for free webinars at ThePodcastStudy.com. • October 13, 2026: Beyond the Pre-Roll
Image from Point-To-Point (@PTPmarketing)
8
The Podcast Study 2026: About 1 in 5 listeners say advertising has caused them to consume FEWER podcasts. Only 8.6% would tolerate more ads to keep podcasts free. Register & learn more about free webinars at ThePodcastStudy.com. • October 13, 2026: Beyond the Pre-Roll
Image from Point-To-Point (@PTPmarketing)
9
Eight new members were inducted into the Radio Hall of Fame ceremony this year! An amazing group of broadcasters and industry executives who've made significant contributions to radio. Along with legends that will never be forgotten.
Image from Point-To-Point (@PTPmarketing)
Image from Point-To-Point (@PTPmarketing)
Image from Point-To-Point (@PTPmarketing)
2
51
The 2026 Radio Hall of Fame induction in Chicago showcased the best the of the industry - then and now. It was a night filled with stories, humor, and honor for all who were recognized.
Image from Point-To-Point (@PTPmarketing)
Image from Point-To-Point (@PTPmarketing)
Image from Point-To-Point (@PTPmarketing)
Image from Point-To-Point (@PTPmarketing)
1
1
32
The 2026 Radio Hall of Fame induction in Chicago showcased the best the of the industry - then and now. It was a night filled with stories, humor, and honor for all who were recognized.
Image from Point-To-Point (@PTPmarketing)
Image from Point-To-Point (@PTPmarketing)
Image from Point-To-Point (@PTPmarketing)
Image from Point-To-Point (@PTPmarketing)
14
Kicking off National Radio Hall of Fame festivities in Chicago at the #BFOAMediaMixer raising awareness of the great work they do. Appreciate 2026 inductee Bob @PittmanRadio and Fred from @fredshowradio talking about the foundation and more. barrettmedia.com/2026/10/08/…
Image from Point-To-Point (@PTPmarketing)
Image from Point-To-Point (@PTPmarketing)
Image from Point-To-Point (@PTPmarketing)
Image from Point-To-Point (@PTPmarketing)
43
Meet The Leaders presented by @ptpmarketing: Lainie Fertick , President, @iHeartMedia Insights. She is a frequent voice on the evolving role of audio and its value to advertisers and consumers helping translate audience data and research. buff.ly/XQFqjGg
Meet The Leaders: Lainie Fertick, President, iHeartMedia Insights

Meet The Leaders: Lainie Fertick, President, iHeartMedia Insights

"Our promise is to put on real life human voices in our radio hosts and podcasters. To ensure that there would always be a human, there had all sorts of consequences from listeners being so thankful...

barrettmedia.com
1
16
Turning a loyal listener into a Superfan may be simpler than expected. @PTPTim Bronsil and @halrood look at habit, content, community, email, social and video Oct. 6 at 2 ET. ThePodcastStudy.com.
Image from Point-To-Point (@PTPmarketing)
16
The host relationship matters, but so does what happens in the first few minutes. @PTPTim Bronsil and @halrood share what separates strong retention from audience loss Oct. 6 at 2 ET. ThePodcastStudy.com.
Image from Point-To-Point (@PTPmarketing)
6
Prime Prospects already look a lot like Superfans. So what is still holding them back? @PTPTim Bronsil and @halrood explore the gap Oct. 6 at 2 ET. Free webinar at ThePodcastStudy.com.
Image from Point-To-Point (@PTPmarketing)
20
Who are podcast Superfans, and who is closest to becoming one? @PTPTim Bronsil and @halrood of @strategyhello Solutions Research break it down Oct. 6 at 2 ET. Free webinar. Register at ThePodcastStudy.com.
Image from Point-To-Point (@PTPmarketing)
57
We're rocking the @your_RAB board meeting at The @rockhall of Fame and sharing finding from Podcast Study 2026! Register & Learn more about upcoming free webinars at ThePodcastStudy.com • October 6, 2026: Turning Listeners Into Superfans
Image from Point-To-Point (@PTPmarketing)
Image from Point-To-Point (@PTPmarketing)
Image from Point-To-Point (@PTPmarketing)
Image from Point-To-Point (@PTPmarketing)
1
32
Radio personalities are one of the biggest reasons people tune into AM/FM. Turning that fandom into revenue isn’t difficult either. buff.ly/Y83iXVS
Say It, Show It: Study Finds Formula For Radio's Host-Read Ads - Radio Ink

Say It, Show It: Study Finds Formula For Radio's Host-Read Ads - Radio Ink

New research shows how radio and podcast personalities turn listener fandom into measurable ad revenue for advertisers.

radioink.com
14
Load more