Co Founder @ Paul Street | Prev. Founding team @Wayflyerapp | Invest in eCom things | Irish in NY ☘️
New York, USA
Joined September 2020
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- Following1.7K
- Followers967
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Paddy Cleary retweeted
Congrats to the Paul Street team! Great people coming together on both sides
Today is special.
@garyvee is now a partner in Paul Street.
When @Paddyclearly and I started our company, the goal was clear: build the best offering in affiliate and partner marketing.
Since then, we’ve driven over $1.4 billion in revenue for some of the best brands in consumer, built a world-class PR and influencer practice, and most importantly - built the best damn team in the business.
To say that Gary has been an inspiration to me would be an understatement. No one has done more to shape how brands think about attention, culture, and the creator economy. Having him in our corner isn’t just validation - it’s fuel.
Day one, again.
paulstreet.com
Paddy Cleary retweeted
Paul Street Announces Gary Vaynerchuk as Equity Partner via @Vsocial_media vsocialmediahollywood.com/so…
Paddy Cleary retweeted
Today is special.
@garyvee is now a partner in Paul Street.
When @Paddyclearly and I started our company, the goal was clear: build the best offering in affiliate and partner marketing.
Since then, we’ve driven over $1.4 billion in revenue for some of the best brands in consumer, built a world-class PR and influencer practice, and most importantly - built the best damn team in the business.
To say that Gary has been an inspiration to me would be an understatement. No one has done more to shape how brands think about attention, culture, and the creator economy. Having him in our corner isn’t just validation - it’s fuel.
Day one, again.
paulstreet.com
The feed is back just in time - big news for @paulstreetco today.
@garyvee is now a partner! Time to get to work
Comment if you see this 👀
Paddy Cleary retweeted
Introducing Fin: The world’s first AI Chief Financial Officer.
Fin outperforms humans 100% of the time.
RT + Comment “FIN” and I’ll send you an AI agent that saves 6-7 figures/year.
Paddy Cleary retweeted
We raised $10M to K*LL UGC ads.
Marpipe (built in collab w/ Meta) unlocks a hidden ad type that drives ~200% better ROAS than UGC.
If you're an e-com brand, Marpipe can make you $100k+ in 30 days.
Bold claim? Let me prove it 🧵
Hate the sound of my voice but enjoyed this chat a lot - TY @BenSharf @adrianalfieri 🫡
Hosting your first offsite takes most founders a long time to get to. But this one did it in under 2 years.
Patrick Cleary, President and Co-Founder of Paul Street and a key member of the founding team at @wayflyerapp, shared the BTS of building not 1, but 2 transformative businesses on our latest episode.
From driving partnerships and growth strategies at Wayflyer to scaling Paul Street into a leading affiliate-focused marketing agency, @Paddyclearly's not scared to redefine how brands grow and scale.
In this episode of @turningpropod, Patrick unpacks how it all went down hosting his first team offsite with over 20 employees, how to balance profitability with growth, the power of compounding networks, and more.
Don't miss out on hearing from the Director of Partnerships of a billion-dollar company.
We breakdown...
→ How a simple conversation turned into a multi-billion-dollar company.
→ How Wayflyer became the fastest-growing Irish startup ever.
→ Why Patrick left Wayflyer to launch Paul Street.
→ How networking built Patrick's career and 2 companies.
→ The one thing most agencies get wrong when trying to scale.
→ How to delegate and build a high-trust team that operates without you.
→ Why Paul Street is obsessed with retention.
→ How a company offsite made Patrick realize he had built something special.
And much, much more.
Check out the full episode here: youtu.be/vvbg86u6PLk
Paddy Cleary retweeted
I’m in literally 50-60 slack channels across different teams.
Especially if you’re remote —
Celebrate the wins louder than you Correct a fumble
I’ve asked a lot of founders how they highlight wins or losses and some say they do private slacks or an auto app in slack that sends kudos and some just say
“No, it’s a waste of time.”
This couldn’t be a worse take.
You have to do it publicly. You have to put them on a pedestal.
Let the team know they can brag and it not be viewed as cringe or tacky
The confidence will create more confidence which creates even more confidence
Correct in private. Celebrate in public.
Paddy Cleary retweeted
First-time founders focus on product. Second time founders focus on distribution.
A worse product with better distribution wins almost every time! People often ask how we won the market with Wayflyer..
Product? Sure, we had a good product, but at the end of the day the product was cash and you could argue there were better offerings out there.
Underwriting? There's a great underwriting team at Wayflyer. But great underwriting means being conservative, turning down a lot of deals you could have said yes to. We took the view that loose underwriting was a sure-fire way to blow up the company.
Wayflyer really won the market because we did a better job of reaching customers than our competitors. We had a great sales team with the perfect strategy. And once growth slowed for our competitors, they loosened their underwriting strategy which ultimately led to them failing.
Product is important, but good distribution wins.
We did a Tiktok!
Wild to see the production that goes into these and hear just how bullish TT are on live shopping in the US
TikTok Shop Live is an animal!
Pumped to have brought this collaboration between Goli Nutrition, Kevin Hart and Vitahustle to life - a massive 10 hour marathon live shopping event.
Only the beginning 🚀
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Paddy Cleary retweeted
2 days of being the dumbest person in the room. All In Summit was such an amazing time, and we got some of our favorite brands involved @hexclad, @liquidiv, @drinkpath 🔥
@chamath @Jason @DavidSacks @friedberg @elonmusk
Paddy Cleary retweeted
I wrote a 20,000 word Notion guide on Personal Finance for Startup Founders
Covers equity, fundraising, how to set up cap table, raising money, taxes, hiring & compensating your team, running finance, selling secondaries & exiting
RT or Comment this post & I'll DM you a copy
Murica 🇺🇸🦅
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